Economics and Management

As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of controversy on whether the more native, the better the effect of in-feed native advertising. Based on recent studies on this emerging topic, the authors explore the effective in-feed native advertising persuasion strategies based on consumers’ dynamic online browsing modes. In study 1, the authors conducted an archived-data analysis (in co-operation with Baidu company). Results show that the match between in-feed native advertising persuasion style (implicit vs. explicit) and consumers’ real-time news feed browsing modes (convergent vs. divergent) can improve ad performance. In study 2, the authors further explained why consumers under different browsing modes respond differently (the mediation effect of self-agency vs. external agency) to specifi...

METROPOLITAN'S WATER QUALITY IS EQUAL TO OR BETTER THAN REQUIRED TO SAFEGUARD PUBLIC HEALTH READ THIS REPORT TO LEARN MORE about water provided by Metropolitan, how it compares favorably to all drinking water standards, and what is being done to further protect 19 million Southland consumers.

AIM To observe the effect of acupuncture and moxibustion on the expression of IL-1β and IL-6 mRNA in ulcerative colitis rats. METHODS The SD rat ulcerative colitis model was created by immunological method associated with local stimulation. Colonic mucosa was prepared from human fresh surgical colonic specimens, homogenized by adding appropriate amount of normal saline and centrifuged at 3000r/min. The supernatant was collected for measurement of protein conentration and then mixed with Freund adjuvant. This antigen fluid was first injected into the plantae of the model group rats, and then into their plantae, dorsa, inguina and abdominal cavities (no Freund adjuvant for the last injection) again on the 10th, 17th, 24th and 31st day. When a certain titer of serum anticolonic anti body was reached, 2% formalin and antigen fluid ( no Freund adjuvant ) were administered separately by enema. The ulcerative colitis rat model was thus set up. The animals were randomly divided into four groups: model control group ( MC, n = 8 ), electroacupuncture group (EA, n = 8), herbs-partition moxibustion group (HPM 8), normal control group ( NC, n = 8 ). HPM: Moxa cones made of refined mugwort floss were placed on the

As a means of export promotion, government of every country is focusing on the trade promotion activities. This study presents the relationship between trade promotion tools and export. Using the cross-section model, this empirical study analyzes the real effect of trade promotion tools on state level export. Present study concludes that bundle of trade promotion tools support state level export with approximately 12% of increment.

This article examines the impact of international trade fair par- ticipation on exports of China as explained by participation in overseas international trade fairs organized by the China Council for Promotion of International Trade (CCPIT). The findings of this article suggest that international trade fair participation causes incremental changes in exports. To make this study more cogent, the macroeconomic characteristics of China and export destina- tion countries have been considered for the model along with the variable international trade fair participation. On the basis of the treatment effect model, this study investigates whether international trade fair participation is an important factor in enhancing exports of the country. Likewise, this study also encapsulates the explana- tion of the other macroeconomic characteristics of the destination countries that determine the international trade fair participation of China in those countries. Overall, this article shows that interna- tional trade fair participation is one of the important factors that enhance China’s export to the various destinations of the world.

Purpose-The difference in personality may play a significant role in the performance of an employee. And it can equally affect the type of Conflict (Relationship or Task) that an employee quickly gets entangled. This study aims to explore the role of personality traits in determining performance through conflict. Methodology: A random sampling technique was used to gather the data. Using R statistics, this study explored 360 employees of Ghana's public sector within the capital city-Accra. Findings-According to the results, Openness to Experience and Agreeableness was significantly related to performance. Also, Agreeableness was negatively associated with task and relationship conflict. On the other hand, Conscientiousness and Neuroticism were also negatively associated with both types of conflict. Also, conflict as a mediator wasn't statistically significant in determining the relationship between personality traits and performance. Practical implications-Knowing and understanding personality traits of employees, play a crucial role in employee performance and the type of perceived conflict. Culture has a possible influence on how employees handle conflict. Originality/value-This is the first research to use conflict as a mediator between personality traits and performance within the context of Ghana and Africa at large. It also adds to literature by investigating the role of personality traits on performance.

As trade partners, China in East Asia and Ghana in Africa both play a major role in the China–Africa economic and trade cooperation and have strengthened their bilateral trade. The trade cooperation between China and Ghana has progressed, and there currently exists a large agricultural product trade between the two countries. China has become one of Ghana’s largest trading partners in recent decades, and bilateral cooperation has become stronger. This paper analyses the comparative advantage and complementarity of trade in agricultural products between China and Ghana in terms of twenty major agricultural products from 2016 to 2020, based on the revealed comparative advantage index, trade complementarity index, and their status quo. The results showed that the trade volume of China–Ghana agricultural products has continuously increased, and China is currently in a surplus state, but their total agriculture trade volume proportions had been decreasing. From the perspective of co...

Vietnam's agricultural exports to China have remained strong, with the country maintaining its position as the top destination for Agri-products. This article primarily utilizes the Revealed Comparative Advantage (RCA) Index, and Trade Complementarity (TC) index to examine the trade comparative advantage, and the complementary of twenty major agricultural products between China and Vietnam from 2012 to 2021. The study results showed that Vietnam and China frequently exchange agricultural products. Vietnam has more stronger competitiveness than China in terms of agricultural products. China's exports to Vietnam were highly complementary to Vietnam's imports in category 0 whiles Vietnam's exports to China showed strong complementarity with China's imports in category 2. This paper analyzes the complementarity and comparative advantages of agricultural trade between China and Vietnam, and proposes informed suggestions for policy-making to promote agricultural trade between the countries. The proposed suggestions aim to expand agricultural trade between the two countries, reduce the trade imbalance, and achieve mutual benefit and win-win results.

Green accounting plays a vital role in addressing the environmental consequences of mining. However, existing research is predominantly concentrated in developed countries, leaving a knowledge gap in developing contexts such as Ghana. To bridge this gap, this study conducts a systematic review of green accounting practices within Ghanaian mining communities. Using PRISMA guidelines, the authors examined peer-reviewed literature from three major academic databases, employing keywords such as "green accounting," "environmental accounting," "sustainable accounting," "natural resource accounting," and "mining in Ghana." From an initial pool of 276 studies, 46 were selected based on inclusion criteria. The findings show that while green accounting disclosures are increasingly present in corporate reports, they remain inconsistent. Several studies also evaluate the legal and policy frameworks shaping corporate environmental responsibility in mining, while others assess sustainability practices among mining firms. The study concludes by advocating for locally tailored sustainability strategies and suggests future research on the socio-environmental impact of ecofriendly technologies in Ghana's mining sector.

We investigate the impact of market-supporting institutions on business strategies by analyzing the entry strategies of foreign investors entering emerging economies. We apply and advance the institution-based view of strategy by integrating it with resource-based considerations. In particular, we show how resource-seeking strategies are pursued using different entry modes in different institutional contexts. Alternative modes of entrygreenfield, acquisition, and joint venture (JV)-allow firms to overcome different kinds of market inefficiencies related to both characteristics of the resources and to the institutional context. In a weaker institutional framework, JVs are used to access many resources, but in a stronger institutional framework, JVs become less important while acquisitions can play a more important role in accessing resources that are intangible and organizationally embedded. Combining survey and archival data from four emerging economies, India, Vietnam, South Africa, and Egypt, we provide empirical support for our hypotheses.