Papers by Francisco Javier Herrero Gutiérrez
Spanish football and the social network X. A case study of clubs playing in the 2023/24 season of LaLiga EA Sports
Observatorio (OBS*) Journal, 2025
This article is part of a wider research project whose main general objective is to catalyze the ... more This article is part of a wider research project whose main general objective is to catalyze the creation of an observatory dedicated to the systematic exploration and continuous monitoring of sports discourse within the realm of social media. The present study undertakes an examination of the online presence of all 20 clubs participating in the 2023/24 season of the Spanish League EA Sports, specifically on the social networking platform X Employing a quantitative methodology, the research relies on the Fanpage Karma tool and a purpose-designed table to scrutinize the X accounts of these clubs over a span of three months. As expected, the findings show a huge disparity in follower count between Real Madrid and Barcelona as compared to the rest of the clubs. Notably, the trajectory of followers is not consistently upward and the frequency of posts per day exhibits marked variability. It is concluded that the volume of posts does not exhibit a direct proportionality to the level of engagement generated.Keywords: social network X, LaLiga EA Sports, soccer, football.
Football and Social Media Presence in China. A Case Study of the Spanish First Division Football League
Trípodos, 2025
Spanish football clubs and social media visibility: The case of LaLiga EA Sports (2023/24 season)
Online Journal of Communication and Media Technologies, 2024
This article quantitatively analyzes the social media visibility of the football clubs playing in... more This article quantitatively analyzes the social media visibility of the football clubs playing in the First Division of the Spanish Football League, known as LaLiga EA Sports, for sponsorship purposes. The study is based on the analysis of the presence of the 20 teams playing in the 2023/24 season of LaLiga EA Sports, on the social networks Facebook, X, Instagram and YouTube. The “language used” in the Spanish social media accounts of these clubs is also studied as a variable on a sub-sample. The results indicate that 100% of the clubs analyzed have official accounts on Facebook, X, Instagram and YouTube. While some clubs are only present in these four social networks, some are present in up to eight. The article ranks the clubs according to number of followers on their social networks. In this regard, two clubs stand out above the rest: Real Madrid and FC Barcelona. On the other hand, in global terms, Instagram is the social network with the largest quantitative following. It was also found that all clubs follow a low number of accounts, although with very different proportions. Finally, with regards to the analysis of the “language” used in their Spanish social media accounts, the clubs use, as expected, Spanish, but also English and even the language of their autonomous community.
Social networks as a promotional space for Spanish radio content
Proceedings of the Sixth International Conference on Technological Ecosystems for Enhancing Multiculturality, 2018
Cadena SER and COPE are the two most played full-service radio stations in Spain. They are also t... more Cadena SER and COPE are the two most played full-service radio stations in Spain. They are also the two stations that have bet the most on the production of podcasts, whose consumption is meant for the Internet, not traditional radio. This article discusses the activity generated around these types of programmes in the two social networks in which the aforementioned radio stations have more global presence: Facebook and Twitter. A purely quantitative method is used to analyze the presence of these programmes on the aforementioned social networks and, particularly, number of posts, formats and forms of interaction. The paper concludes that the use of social networks by the radio networks is very heterogeneous and does not reflect patterns of use: while some programmes have many followers, others have very few. In addition, the number of posts they make is also very diverse, and so it is their forms of interaction. As a reflection, it is important to emphasize that not all radio stations take advantage of social networks in the same way and to the same extent.
Fonseca: Journal of Communication, 2015
Memoria ID-0143. Ayudas de la Universidad de Salamanca para la innovacion docente, curso 2015-2016.
This article collects data from an experiment conducted with a group of students from the Univers... more This article collects data from an experiment conducted with a group of students from the University of Salamanca. The aims are focused on inquiring about several variables relating to information posted on social networks, the potential vulnerability of users and the degree of awareness of potential dangers. From an experiment where participants are involved, the results and conclusions lead to reject the hypothesis, because of the increasing assumption of the social index l comunicación | no 5 (1) | 2015 | Páginas 107-121 | ISSN: 2174-1859 Recibido: 2015_04_15 | Aceptado: 2015_06_06 [*] Agradecimientos a los alumnos de la asignatura ‘Entornos Informáticos’ de 3o de Comunicación Audiovisual de la Universidad de Salamanca, curso 2014/15. R ef er en ci ar co m o: H er re ro G ut ié rr ez , F ., & R om er o Be ja ra no , H . (2 01 5) . L a as un ci ón d e lo s p el ig ro s r el ac io na do s c on la p riv ac id ad e n In te rn et y e n re de s s oc ia le s p or p ar te d e lo s u ni v...
Texto Livre: Linguagem e Tecnologia, 2018
ABSTRACT:This research focuses on the relation between Education and ICT/Internet in the Dominica... more ABSTRACT:This research focuses on the relation between Education and ICT/Internet in the Dominican Republic. Specifically, we focus on the context of basic literacy education in young people and adults, the overall aim being to learn the extent to which ICT are used in adult education in that country. To this end, we administered a questionnaire to a sample of teachers to learn what digital resources they have access to, how they are used, and a diagnosis of self-perceived digital competences. The main results point to an ever-increasing number of resources for use in the classroom, although there is still room for improvement. Moreover, the implantation of the Internet as a basic tool for strengthening the educational system is progressing but is not yet complete. We conclude that the lack of resources may be partially contributing to this shortfall in immersion in the new technologies, but that it is necessary to continue to implement programs to reinforce the digital competences ...
Este volumen se inscribe entre las actividades desarrolladas en el Proyecto TC-12, en el marco de... more Este volumen se inscribe entre las actividades desarrolladas en el Proyecto TC-12, en el marco del Programa Consolider-Ingenio 2010,
revistalatinacs.org
Palabras clave: comunicación deportiva, medios de comunicación, páginas web Resumen: La página we... more Palabras clave: comunicación deportiva, medios de comunicación, páginas web Resumen: La página web del diario Marca (www.marca.com) es una página que tiene muchos usuarios y recibe muchas visitas. Pero decir "muchos" y "muchas" es muy relativo. En este caso, el dato está referido a su comparación con otras páginas webs españolas. Según los datos de INTROL, en su división de la OJD interactiva, marca.com está encuadrada dentro de la sección "Entretenimiento-Deportes". Ateniéndose a los datos de septiembre de 2010, marca.com tuvo más de 29 millones de usuarios únicos, más de 129 millones de visitas y más de 696 millones de páginas vistas. De las 13 páginas web auditadas en esta sección, marca.com cuadriplica en usuarios únicos a la segunda página en esta clasificación de usuarios únicos (sport.es). Pero, por ejemplo, si marca.com estuviese englobada en la sección de "Noticias e información" (sección que contiene 152 páginas auditadas), también sería la página con más usuarios únicos, con más visitas y más páginas vistas. De hecho, para encontrar una página que supere a esta página deportiva habría que acudir a la categoría de "Informática y Electrónica de Consumo"; en la subcategoría de "Multicategoría" está la única página que supera a Marca.com (según los datos de INTROL, septiembre de 2009): Se trata de softonic.com, con 61 millones de usuarios únicos pero que, en cambio, tiene menos visitas y páginas vistas que marca.com. Partiendo de esta base, la comunicación se centra en saber qué leen los usuarios de marca.com (objetivo). Se acudirá a las 10 noticias más leídas durante un periodo determinado de días (usando la aplicación de la propia página web) y tomando los datos siempre cada 24 horas durante los días que se determinen (metodología). Así se podrá saber qué leen dichos usuarios:
La pragmática de lo rural a través de la retórica representativa de la mujer en el cine. Estudio de caso de Castilla y Leó de 1975 a la actualidad
Fonseca Journal of communication, una revista online de reciente aparición: descripción del proceso de creación
espanolEl pasado mes de noviembre de 2010 se ponia en funcionamiento una nueva revista academica ... more espanolEl pasado mes de noviembre de 2010 se ponia en funcionamiento una nueva revista academica que recoge trabajos cientificos de investigacion: Fonseca Journal of Communication (http://fjc.usal.es). Avalada por la Universidad de Salamanca (Espana), el objetivo de la revista es dar cabida a nuevas publicaciones relativas al amplio mundo de la comunicacion en sus diversas vertientes. Fonseca, Journal of Communication es una revista que pretende seguir ampliando el universo de publicaciones ya existentes, con el fin de que los investigadores tengan mas y nuevos soportes en los que intentar publicar sus trabajos. En este texto se exponen los pasos seguidos para el nacimiento de la revista academica, tales como los objetivos, creacion de comites, aspectos legales, aspectos formales, etc. Sin olvidar el tipo de soporte, en este caso online, lo que seguramente sea un beneficio mas para la Sociedad del Conocimiento, principalmente con las vistas puestas en la continua formacion de los investigadores. El fin de la exposicion: sintetizar los pasos seguidos con el objeto de animar a los investigadores a seguir contribuyendo al aumento del universo, especialmente online, de revistas relacionadas con la Comunicacion. EnglishLast November 2010, a new journal that collects scientific researches was putting in functioning: Fonseca Journal of Communication (http://fjc.usal.es). Backed by the University of Salamanca (Spain), the aim of the magazine is to include new publications relative to the wide world of the communication in his diverse slopes. Fonseca Journal of Communication is a magazine that pretends to continue extending the universe of already existing publications, in order that the investigators have got new supports in which they try to publish their works. This text exposes the steps taken for the birth of the journal, such as objectives, creating committees, legal and formal aspects, etc. Not forgetting the type of support, in this case online, which will surely be another benefit for the Knowledge Society, with sights set mainly on the continuous training of researchers. The end of the exhibition: to synthesize the steps followed in order to encourage researchers to continue contributing to the increase of the universe of journals, especially online, related to communication.
IC – Revista Científica de Información y Comunicación 20 (2024)), 2024
Este artículo parte de la pregunta: ¿Cómo imaginas el futuro de la radio? Esta pregunta se hizo a... more Este artículo parte de la pregunta: ¿Cómo imaginas el futuro de la radio? Esta pregunta se hizo a través de una entrevista realizada de 18 expertos en audio. Según las respuestas obtenidas, existe una alta probabilidad de que los medios sean versátiles con múltiples contenidos y una amplia variedad de canales. La mayoría de los expertos comparten la idea de que la experimentación determinará el futuro de la radio, también la industria y los nuevos contenidos, las nuevas narrativas, los nuevos modelos de negocio y un nuevo concepto tecnológico para la distribución de contenidos.
This article is based on the question: How do you imagine the future of radio? This question was asked through an interview conducted with 18 audio experts. Based on the answers obtained, there is a high probability that the media is versatile with multiple content and a wide variety of channels. Most experts share the idea that experimentation will determine the future of radio, as well as the industry and new content, new narratives, new business models and a new technological concept for content distribution.
In recent years, the current media ecosystem has been transformed owing to the adaptation to digi... more In recent years, the current media ecosystem has been transformed owing to the adaptation to digital media, affecting all genres and audiovisual formats. As a result, from the point of view of participation, the viewer-user has acquired an unprecedented protagonism owing to the possibility now offered by social networks. The informative genre, far from turning its back on this reality, has allied itself with it and is exploring new ways of reaching audiences, and one of the latest trends has to do with informative television channels and the use of Instagram reels. This research focuses on the case of RTVE Noticias (@rtvenoticias), with the purpose of analyzing the use and communication strategy that they make of Instagram reels on this platform, precisely because it is the feature that has achieved more popularity of late. The findings show that RTVE Noticias does not currently have a clear strategy when it comes to informing through this medium, which translates into content being reused from other media without really taking advantage of the narrative potential of the network, resulting in low interaction with followers. The main results obtained allow us to continue a rich academic debate related to the media's use of social networks from the perspective of information and consumption, mainly among the youngest users.
El profesional de la información
This study analyses the information and tools for citizen participation on the institutional webs... more This study analyses the information and tools for citizen participation on the institutional websites of local bodies to improve participation in the management of local resources in a context following the introduction of Spain’s Transparency Law. The method is based on applying 14 indicators to analyse the institutional websites of 605 municipalities that have over 10,000 residents, located in 9 autonomous communities of the Spanish state. The main results show how the institutional information offered on the websites of the councils analysed does not follow journalistic criteria in terms of accountability, meaning that citizens’ decisions regarding their local governments cannot be based on precise, reliable information. In this regard, in this study we have confirmed that council websites publish very little information on the activity of the opposition or on the plenary sessions, debates and agreements, but do publish information on the activity of the government. Furthermore, ...
Observatorio (OBS*)
This article analyses the information and content of Spanish local administration websites follow... more This article analyses the information and content of Spanish local administration websites following the application of the Law of Transparency. The aim is to analyze in depth issues related to the information available on political representatives, the management of economic resources, information on the municipality and the tools citizens have at their disposal for their participation. The quantitative method analyses the transparency of the city councils individually from a table of widely compared 52 variables (indicators), validating their compliance or not with each during the period February to November 2018. The sample analyzed in this study consists of 605 Spanish municipalities. Although within academic literature debate already exists that focuses primarily on theoretical abstractions, this study allows us to empirically determine whether after the national approval of transparency regulation there really has been an improvement in public information for citizens to be ab...
Corporate Communications: An International Journal
PurposeSearching, identifying and analysing the scientific literature on “corporate communication... more PurposeSearching, identifying and analysing the scientific literature on “corporate communication” published in scientific journals during the twenty-first century (2000–2021) and indexed in the Scopus database, as well as its possible relationship with COVID-19.Design/methodology/approachA systematic bibliographic search was carried out in Scopus and a subsequent analysis of the literature, based on variables such as year of publication, authorship, original language of the text, most used terms and concepts, journal titles, keywords and possible allusions to COVID-19 or the pandemic.Findings2023 results were initially identified, but after applying the filters that limited the results in time (2000–2021) and discriminated—according to the type of document—the results only to scientific articles, the sample finally analysed was 1,280 articles relating to “corporate communication”. It was found that these were mainly published in journals such as Corporate Communications and Journal...
Desde que empezó la pandemia mundial, en marzo de 2020, la sociedad vive en un continuo escenario... more Desde que empezó la pandemia mundial, en marzo de 2020, la sociedad vive en un continuo escenario de incertidumbre que afecta notablemente a todas las esferas de la vida pública y privada. Lo que empezó siendo una situación de inseguridad y miedo por la poca información que se disponía en aquel momento sobre el virus y sus consecuencias, se ha convertido, lamentablemente, en una rutina más de todas las personas. Casi dos años después de aquellas fechas, vivimos con la esperanza puesta en una nueva normalidad: se han ido relajando las medidas y, de algún modo, hemos recuperado parte de esa "normalidad" a la que la sociedad nos tenía acostumbrados. Palabras clave Comunicación integral; digitalización; Empresas del mármol; nuevas tecnologías (TIC); responsabilidad social corporativa (RSC); comarca del Almanzora
Social Sciences, 2021
This article analyses the differences in the level of transparency and quality of information on ... more This article analyses the differences in the level of transparency and quality of information on the institutional websites of Spanish councils depending on whether the mayor’s office is held by a woman or a man. We focus on 605 Spanish municipalities with more than 10,000 inhabitants in which women mayors represent 26.3% (n = 159) of the total. The method is based on 52 quantitative indicators divided into two thematic blocks related to municipal transparency and to information for participation. The principal results reveal that municipalities led by women yield better results in terms of compliance with the indicators evaluated, with 50.68%, compared to the municipalities in which the mayor is a man, with 38.13%. In addition, a more detailed analysis reveals how women mayors obtain better results in all groups of indicators: transparency, quality of the information published on municipal websites and tools provided for citizen participation. The study reveals how the increase in ...
El Profesional de la Información, 2017
licenciado en comunicación audiovisual y licenciado en periodismo. Sus principales líneas de inve... more licenciado en comunicación audiovisual y licenciado en periodismo. Sus principales líneas de investigación son la comunicación deportiva y el estudio de las revistas científicas. Adjunto a la secretaría de redacción de la revista Fonseca, journal of communication. Anteriormente trabajó en diversos medios de comunicación escritos y radiofónicos http:/
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Papers by Francisco Javier Herrero Gutiérrez
This article is based on the question: How do you imagine the future of radio? This question was asked through an interview conducted with 18 audio experts. Based on the answers obtained, there is a high probability that the media is versatile with multiple content and a wide variety of channels. Most experts share the idea that experimentation will determine the future of radio, as well as the industry and new content, new narratives, new business models and a new technological concept for content distribution.