Papers by Toni Sellas
The aim of this article is to report, summarize and spread the results of a large scale European ... more The aim of this article is to report, summarize and spread the results of a large scale European research project funded by EBU Radio in 2011 to map best practices in social media and European public radio, focusing on the way successful public service radio formats have incorporated social media in their production flow. The programmes have been selected for one of the following reasons: programmes that are audience leaders in their country, use innovative radio language or are youth oriented productions. The survey has been carried out by a team of ten European researchers from seven countries on a sample of 28 public radio programmes analysed for two months between January and February 2011. The research team attempted to answer the empirical question: ‘How social media are used by public service?’. Are there some common threads and shared practices among successful programmes in different countries? The team adopted an empirical approach based on social media content analysis and interviews with radio producers. This article will present the main results of this empirical research project. It will conclude with practical guidelines for public radio production and social media innovation.
Communication & Society, 2014
Twitter seems to be, among the other social media, one of the best new media for drawing back the... more Twitter seems to be, among the other social media, one of the best new media for drawing back the audience from internet to radio and to improve the engagement with listeners. This paper analyses the practices of public radio in Social Media focusing on the use of Twitter by two European public broadcasters: RAI (Italy) 126 and RNE (Spain). PSM role in society is being questioned and asked to extend its service to include a new media strategy. The study aims to understand how public service operators adapt themselves to the new multi platform scenario which should drive them to change the relationship with their listeners.
This paper offers a first exploratory approach to the comparative study of radio systems in Catal... more This paper offers a first exploratory approach to the comparative study of radio systems in Catalonia and Wales. Within the framework of comparative media systems studies, this paper uses the concept of subsidiarity as its central axis for analysing two cases. It represents one of the first comparative analyses of the structure of radio systems as well as a first approach to the reality of media systems in stateless nations, areas usually ignored in literature about this subject. In doing so, it compares five core dimensions of any radio system using a variety of secondary and comparable sources: ownership, pro- gramming, language, funding and regulation. The results illustrate the asymmetry of the two radio systems, which have different degrees of development. Regulation and language emerge as cornerstones for designing media systems in stateless nations. At the same time, the level of subsidiarity of these systems to state media systems also plays a central role in structuring these systems.
Nearly half of Catalans use social network sites (SNS), on of the most growing uses of the Intern... more Nearly half of Catalans use social network sites (SNS), on of the most growing uses of the Internet in recent years. These sites allow new communicative practices of citizens, who are involved in the flow of information and interact with others and with the media. Social network sites accelerate the transformation of the social and technological context of mass media. Radio has adopted them to spread content and to interact with the audience. The study of the use of Twitter by the morning magazines of the Catalan talk radio stations will allow us to see how the stations use social networks, how they engage with users and how they manage these new platforms. [paper in Catalan]
A two-dimensional approach to the study of podcasting in Spanish talk radio stations
Over the last decade, technology has transformed traditional radio broadcasting, not only as a ma... more Over the last decade, technology has transformed traditional radio broadcasting, not only as a mass medium but also as a cultural industry. Podcasting has been adopted by broadcasters as a useful tool for radio on demand. For broadcasters, it also offers the opportunity to explore new formats and new radio content and the possibility of reaching listeners in new ways. This article discusses the use of podcasting by the main radio networks in Spain. It is based on a quantitative study amongst broadcasters, focused on those chains that have adopted podcasting to offer some of their conventional broadcast programmes. The aim of the present study is to establish which elements of programming and business strategies are motivating the use of podcasts by these radio stations. In addition, this article also provides a first approach to the main genres and programmes supplied in this format.
iVoox, a service that supports publishing, listening to and recommending digital audio content, i... more iVoox, a service that supports publishing, listening to and recommending digital audio content, is described. By the premise of simplicity, iVoox aims to facilitate the diffusion and localization of audio content. The management of audio archives and the curator role exerted by the user community are the key factors for iVoox to become the reference in digital audio and the sound repository of our cultural memory. [paper in Spanish]
Books by Toni Sellas
El podcasting. La (r)evolución sonora.
La radio vive un período de transformación. El podcasting, fruto de la suma del audio digital y l... more La radio vive un período de transformación. El podcasting, fruto de la suma del audio digital y la sindicación web, es una de las nuevas plataformas que expanden el medio. Pasamos de la radio a la distribución de contenidos sonoros y mientras las emisoras exploran el potencial de los podcasts, otros actores (amateurs y profesionales) irrumpen en su terreno. Este libro es una introducción al podcasting. Con el objetivo de contribuir a su conocimiento, explica el concepto y su contexto, aborda su relación con la radio y ofrece una panorámica del universo podcast, así como las claves para quien quiera iniciarse como podcaster.
Book chapters by Toni Sellas
This paper presents a case study of two Spanish sports shows that have created their own advertis... more This paper presents a case study of two Spanish sports shows that have created their own advertising style: Carrusel Deportivo, which is broadcasted by Cadena SER, and Tiempo de Juego, which is broadcasted by Cadena COPE. Using voice abilities for expressive purposes and inserting advertisements throughout the show, these programs allow exploring new formats and advertising strategies within Spanish talk radio stations. The competition between these two show and thereby the use of different advertising techniques is highlighted in the prime time football matches. Therefore, it is interesting to conduct a study to characterize the kinds of advertising employed in these two sports radio shows during a prime time sports broadcasting: the final match of the Spanish Cup: Real Madrid-Barcelona
La ràdio que es fa sentir. Periodisme radiofònic: de la dictadura a la democràcia
Història del periodisme a Catalunya. Vol. 3: De la Transició al segle XXI, 2016
Periodismo radiofónico en el entorno online: el podcast narrativo
La transformación digital de la radio, 2019
Sport, media and identities in the era of globalisation: the role of football broadcasts in consolidating the Catalan language
Sport, Globalisation and Identity New Perspectives on Regions and Nations, 2020
Sport is a phenomenon that forms part of the lives of thousands of people, whether as players, fa... more Sport is a phenomenon that forms part of the lives of thousands of people, whether as players, fans or simply spectators. At the same time, it is often presented as a paradigmatic element of globalisation which alters local cultural practices (Rowe, 2003). This creates tensions with national identities, even more so in the case of stateless nations. Such is the case with Catalonia, where national identity is closely linked to the local language, Catalan (Guimerà and Fernández, 2014). Sport, and football in particular, has a strong symbolic component in Catalonia because it has often been a way of expressing an identity and a culture that have been persecuted at various times in history (Xifra and McKie, 2012). The media play a very important role in this relationship. Since the end of the 1970s, sports broadcasts in Catalan have been fundamental to the recovery and more widespread use of the language. In the context of today’s society, where democracy prevails and the use of Catalan has become a normal occurrence, the language no longer faces a threat from political regimes. It does, however, face other challenges deriving from the inherent tendencies of globalisation.
This chapter studies the contribution of football broadcasts in consolidating the Catalan language after four decades of democracy and language normalisation in Catalonia – the concept of “language normalisation”, which is used throughout the text, refers to the policy of recovering the Catalan language and returning it to standard everyday use after the stage of imposing Spanish had passed. The aim is to analyse whether 40 years after the end of the Franco dictatorship the use of Catalan has become a purely professional issue or whether sports broadcasters still act as guarantors of the language in a country where the use, maintenance and dissemination of minority languages carry great political weight.
Las reacciones no se han hecho esperar… Dinámicas viciadas del periodismo radiofónico y sus consecuencias a raíz del 11-M
Vara, A. (coord.) Cobertura informativa del 11-M, 2006
Podcasting y radio, en situación de stand-by
Flores Vivar, J. (ed.) Blogalaxia y periodismo en la red. Estudios, análisis y reflexiones., 2008
Weblogs i podcasts com a eina docent. L’experiència de l’assignatura Nous Formats Digitals
Corcó, J. (coord.). Experiències educatives a la Universitat Internacional de Catalunya en el procés d’integració a l’EEES. , 2009
Podcasting en catalán
Pérez de Pedro, J. (coord.). Podcasting, tú tienes la palabra., 2010
Podcàsting: a la recerca de l'oient perdut
Fernández-Quijada, D. (ed.). Medi@tic: anàlisi de casos de tecnologia i mitjans. , 2011
Twitter en una emergencia
Llorens, F. (coord.). El bazar de los locos. The Twitter experience. , 2012
El podcasting en las relaciones públicas: la voz de las organizaciones en la web 2.0
Fernández-Quijada, D.; Ramos-Serrano, M. (eds.), Tecnologías de la persuasión: uso de las TIC en publicidad y relaciones públicas. , 2014
Masters of brand: A study of social media workers in the Italian and Spanish radio industries
Oliveira, M., Stachyra, G. & Starkey, G. Radio: The Resilient Medium. , 2015
In the era of networked publics, social media (SM) and social network sites (SNS) transform the c... more In the era of networked publics, social media (SM) and social network sites (SNS) transform the communicative attitudes of citizens and their interaction with mass media. Radio broadcasters have incorporated social media as a channel to interact with listeners, but they are using them basically as a promotion tool. This study analyses how the structural factors determine the use of social media, focusing on the daily production routines, the professional culture and the material and organizational context. The method is based in a qualitative approach combining a questionnaire with in-depth interviews to social media managers of eight public and private broadcasters from Italy and Spain. The results show that the SM managers seem to have understood the value of engaging with listeners. However, it doesn't seem that radio industry, at least the Italian and Spanish one that we analysed, have completely grasped the value embedded in the social media managers' job. In addition, structural factors such as the dynamics of production and the lack of a consolidated professional culture of social media difficult the professional management of these channels into the daily routines of the stations.
Sports broadcasting in the age of network society. Engagement with listeners through a collective experience
Bonini, T.; Monclús, B. (eds.) Radio Audiences and Participation in the Age of Network Society., 2015
Sports programmes have always comprised a significant part of radio broadcasting in Spain. In rec... more Sports programmes have always comprised a significant part of radio broadcasting in Spain. In recent years they have begun to incorporate social media into their professional routines. This chapter examines how the two main sports programmes in Catalonia –which both broadcast Barcelona Football Club matches live– interact with their audiences via Twitter. The aim is to show the type of relationship established between broadcasters and listeners, as well as the role adopted by the audience on this social medium. We discuss how listeners share a collective experience based on content that has historically contributed to normalization of the Catalan language and a sense of national identity.
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Papers by Toni Sellas
Books by Toni Sellas
Book chapters by Toni Sellas
This chapter studies the contribution of football broadcasts in consolidating the Catalan language after four decades of democracy and language normalisation in Catalonia – the concept of “language normalisation”, which is used throughout the text, refers to the policy of recovering the Catalan language and returning it to standard everyday use after the stage of imposing Spanish had passed. The aim is to analyse whether 40 years after the end of the Franco dictatorship the use of Catalan has become a purely professional issue or whether sports broadcasters still act as guarantors of the language in a country where the use, maintenance and dissemination of minority languages carry great political weight.