The Relationship between Fast Fashion and Luxury Brands
IGI Global eBooks, Jan 6, 2017
This chapter explores how the luxury sector has been affected by the fast fashion brands in the U... more This chapter explores how the luxury sector has been affected by the fast fashion brands in the UK market. In particular, this chapter examines the effects of fast fashion activity on luxury brands and more specifically on how the marketing strategies of luxury brands have been drawn to the fast fashion model. Moreover, it analyzes how co-branding collaborations between luxury and fast fashion brands have positively affected consumer' perception of the luxury brands. The chapter is based on a theoretical review and two studies. Results provide insights for the international fashion business, showing how luxury fashion brands lean towards the fast fashion model and how co-branding collaborations between luxury and fast fashion brands are positive for luxury brands in terms of customer perception.
Perceptions of negative events related to service disruptions, negative consumer associations wit... more Perceptions of negative events related to service disruptions, negative consumer associations with other brand users, or business activities not in line with consumer ethical standards can lead consumers to abandon and change a brand. Focusing on a low-cost airline company, the study analyses how negative events can affect brand loyalty by considering the mediating effect of consumers' psychological characteristics in terms of difficulty in choosing between alternatives (choice difficulty) and tendency to switch brands (brand switcher). The paper tests two hypotheses by administering a structured questionnaire to a sample of 260 tourists and shows that: (1) brand switcher negatively mediates the relationship between negative events and brand loyalty; (2) choice difficulty positively mediates the relationship between negative events and brand loyalty. The findings carry theoretical and managerial implications and confirms the value of communication strategies in increasing brand loyalty.
Crisi e trasformazione dei distretti calzaturieri pugliesi : analisi strutturale, strategica e relazionale dei sistemi territoriali di Casarano e Barletta nell'ultimo ventennio
Crisi e trasformazione dei distretti calzaturieri pugliesi, 2019
This study explores the application and critical issues related to the implementation of blockcha... more This study explores the application and critical issues related to the implementation of blockchain technology (BT) to the aquaculture sector, in order to understand the possibilities of improving the relationship with the supply chain and the end consumer, with a view to a sustainability for the marine environment and circular economy. Starting from considerations of commercial and political challenges related to credibility and fairness for all parties involved—from producers, to retailers, to end consumers—the procedure adopted was applied to the case of an Integrated Multi-Trophic Aquaculture project, developed in the sea of Taranto (Italy). Furthermore, it considered two different end markets: the food market for farmed fish and the ornamental fish market for marine aquariums. The results of the study confirm that although the implementation of BT by industries and producers of marine species has the potential to lead to successful sustainability solutions, such adoption is fea...
Soil morphometrics applied to soil trenches in a contaminated site
&... more <p>In many contaminated sites and/or sites affected by a potentially toxic element (PTE) contamination, the spatial variability of soil contamination is a very complex issue.</p> <p>This is because the history of contamination in a specific industrial site is often lost in time and with very different modifications occurring over time. It is even hidden in the case of illegal waste dumping, for which type, quantity and localization of contaminants are unknown. Thus it is not known in advance (i) the spatial distribution of contamination, (ii) the knowledge about how contaminants have been distributed over and beneath the soil, (iii) how far contaminants have been reworked during the life time of the contaminated site.</p> <p>Despite these problems, it is self-evident that a detailed knowledge of the natural and the anthropogenic spatial variability of soil contamination and soil properties is of crucial importance in both site characterization and most importantly in site reclamation.</p> <p>Here we claim that the analysis of soil trenches in combination with pXRF can strongly support the understanding about processes behind soil contaminant distribution and this information can then be used in the following study of contaminated site characterization.</p> <p>This contribution focuses on how to acquire detailed knowledge of the spatial distribution of contamination in an agricultural area of southern Italy, 6 ha of farmland confiscated by the Italian Judiciary due to past illegal burial of industrial tannery wastes causing potential contamination by Cr, Zn and heavy hydrocarbons (C>12). After indirect geophysical and radiometric (i.e. soil gamma ray emissions) prospections, 8 sites for soil profiles and trenches (10 x 1.7 m wide) digging were identified.</p> <p>Over these trenches both morphological (i.e. colour, structure, plant roots, etc.) and elemental total content analysis (Olympus p-XRF) were performed. This analysis enable to identify three type of soil contaminant deposition which affected to various degree the Ap, Bw and C horizons of the investigated Silandic Andosol. The highest Cr and Zn content was found in the B horizon, where levels of 25000 ppm were measured in soil-pockets of muddy-grey materials, very likely hosting the original processing residues.</p>
Deep Sea Research Part II: Topical Studies in Oceanography, 2016
This paper presents a case study on the management of users' engagement in the development of a n... more This paper presents a case study on the management of users' engagement in the development of a new technology. Based on the experience of MEDESS-4MS, an integrated operational model for oil spill Decision Support System covering the whole Mediterranean Sea, the case study is aimed at the development of a framework for user engagement and for the management of its dual logic. Indeed, users may play a dual role in the innovation process, contributing to both the design of the innovation and its promotion. Users contribute to shaping the innovation, by aggregating and integrating knowledge, and they facilitate its diffusion, by adopting the innovation and fostering its adoption within the socioeconomic system.
Purchase and Customer-Exit Behaviour in the Credit Card Market
Whereas satisfaction is one of the main determinants of consumer re-purchasing behaviour, a decre... more Whereas satisfaction is one of the main determinants of consumer re-purchasing behaviour, a decrease in purchasing gives evidence of possible customer-exit behaviour. Previous studies focused on re-purchasing behaviour and brand loyalty; the interest in understanding how the customers react to dissatisfying services and in identifying the predictive variables of their exit behaviour has remained marginal. The paper grounds on an analysis of a customer-exit model, developed by a leading company in the credit card industry in Italy. In order to prove that this model is a tool supporting customer retention strategy execution and capable of identifying profitable customers, even with an high risk of exit, it sets three different objectives to be verified: i) the relation between credit card usage decrease and exit behaviour; ii) the relation between satisfaction level with retentiontreatment and post-treatment credit card usage; iii) whether customers are aware or not of their actual us...
Le campagne di marketing politico online: una rassegna sistematica della letteratura
SOCIOLOGIA DELLA COMUNICAZIONE, 2018
The authors provide a review of studies on the media currently offered by web 2.0, used in electi... more The authors provide a review of studies on the media currently offered by web 2.0, used in election campaigns in many countries, published from 2003 to 2017 in the following thematic journals: Comunicazione Politica, Information, Communi-cation & Society, Journal of Communication, Journal of Communication Man-agement, Journal of Political Marketing, Online Information Review, Policy and Internet, and Political Communication. Results show that digital tools like social media and microblogging platforms ensure a higher voter involvement, allowing to quickly reaching a young age audience, and to establish a two-way relationship. Conversely, web sites, blogs and forums are used primarily by adult users, have a lower level of immediacy of communication and generate a one-way relationship. Finally, Facebook and Twitter represent the most used tools in the political com-munication of the democratic countries.
Effects of background music endings on consumer memory in advertising
International Journal of Advertising, 2015
ABSTRACT Background music is widely used in advertising to attract audiences’ attention. However,... more ABSTRACT Background music is widely used in advertising to attract audiences’ attention. However, no research to date has considered the effect of background music endings on consumer memory for advertised products and messages. Across two experiments, the present research shows that background music that ends abruptly (i.e., truncated ending) distracts consumers’ attention, reducing memory for both products and messages, compared to background music that ends with a note in the chord of the dominant tonality (i.e., regular ending) or that concludes with a fading-out ending.
ELF e strategie linguistiche nei siti di Q&A: una ricerca esplorativa sul linguaggio emozionale nel turismo del golf
– Online communities as a distinctive feature of virtual forums and social networking groups have... more – Online communities as a distinctive feature of virtual forums and social networking groups have gradually become one of the major sources of information, surpassing corporate websites in terms of influence on purchasing decisions. Such platforms are characterized by cosmopolitan brand communities sharing the same field of expertise and are constructed around a series of social relationships based upon common interest in a particular topic, e.g. golf tourism. Golf is an interesting tourist segment for Apulia as well as a widespread holiday activity, which implies the adoption of English as a Lingua Franca (ELF). It is used in exclusive clubs and resorts and for the profound sharing of linguistic codes. By taking part in digital communities, working on online forums or social networks, golfers can ask questions and receive feedback on exclusive tourist destinations, emotions, and experiences, thus generating debates and exchanging ideas. Social issues related to the various topics o...
The impact of English as a Lingua Franca on emotions. The role of individuals’ native language vs. second language
This chapter aims to contribute to the current understanding of how languages impact the emotions... more This chapter aims to contribute to the current understanding of how languages impact the emotions elicited by textual messages. Grounding on the episodic trace theory – a theoretical framework originally developed in the field of cognitive psychology – we examine the role of ELF (English as a Lingua Franca) in affecting the emotional reactions of individuals having different linguistic backgrounds. Across two studies, we investigate the role of ELF in international communication by focusing on the dichotomy of native (L1) vs. second language (L2). Study 1, conducted online through the use of self-reported measures, shows that the use of ELF arouses more positive emotions among individuals having English as a native language (L1), rather than as a second language (L2). Study 2 employs an Automated Facial Coding (AFC) software, namely FaceReader TM , able to track human basic emotions, and confirms how textual messages in L1 produces a greater emotional reaction than L2. The chapter...
PurposeThe purpose of this research is to demonstrate the effectiveness of pictorial warning labe... more PurposeThe purpose of this research is to demonstrate the effectiveness of pictorial warning labels that leverage the risk of obesity as a deterrent against alcohol abuse. It evaluates the impact of three different kinds of warning labels that can potentially discourage alcoholic drinking: (1) a claim, in text format, that cautions consumers about the product (i.e. a responsibility warning statement); (2) a textual warning label, text-format information on the content of the product or the consequences of excessive consumption (i.e. a synthetic nutritional table); (3) a pictorial warning label, an image depicting a food product with a caloric content equivalent to that of an alcoholic beverage.Design/methodology/approachIn Study 1, a 2 × 2 × 2 factorial design is used to evaluate the intention to buy different alcoholic cocktails. The stimuli comprised two cocktails that are similar in alcoholic volume, but different in their caloric content. The images of the products were presente...
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