Kiril Havezov

Sofia University "St. Kliment Ohridski", Faculty of Journalism and Mass Communication, Faculty Member

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Kiril Havezov holds a PhD in Journalism from the Faculty of Journalism and Mass Communication at Sofia University. His dissertation, Visual Communication Strategies in Print and Online Business Media, builds on his professional experience in business media, where he served as lead editor for four B2B magazines at Economedia (2004–2010) and as a business reporter for the newspaper Capital.

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Рецептивни аспекти на жанровата функционалност на рецензията и блърба при представяне на книги

Медийна култура и комуникация, 2024

The article reports on findings from an anonymous online survey that investigates the functionali... more The article reports on findings from an anonymous online survey that investigates the functionality of two prominent review genres: book reviews and blurbs. Focusing on audience expectations regarding genre elements and trustworthiness, the study analyzes the results in the frame of the communicative situation involving the book's author, the review's author, and the reader. Three indicators are used for the purpose: the degree of criticism, proximity and trustworthiness. Results indicate that the book reviews are evolving, leading to decreased reader trust, whereas blurbs are perceived as more trustworthy due to their explicit promotional intent. Moreover, the research shows that critical evaluations are regarded as authentic primarily when they express negativity. A crucial factor in establishing trust is found to be the perceived proximity between the reader and the review author, in addition to the subjective proximity between the review and the book itself.

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Икономическите медии като дискурсивен инструмент на властта в контекста на визуалната култура Economic Media as a Discursive Tool of Power in the Context of Visual Culture

Научни трудове на Университета по библиотекознание и информационни технологии, 2016

This paper addresses the media's role in sustaining the social status quo by subtly manipulating ... more This paper addresses the media's role in sustaining the social status quo by subtly manipulating the audience to align with the interests of those in power. Focusing on the visual discourse in economic journalism—where manipulation is both harder to detect and more indicative of broader systemic issues—the study analyzes key elements such as the mechanisms behind the modern bourgeois myth, integrative propaganda, and various persuasive strategies. The analysis sheds light on how these covert ideological discourses operate in today's media landscape.

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Проблеми на визуалната репрезентация на света в дискурса на бизнес медиите

Annual of Sofia University “St. Kliment Ohridski”, Faculty of Journalismand Mass Communication, 2015

The article examines the problem of parallel media realities that are created by the different ty... more The article examines the problem of parallel media realities that are created by the different types of media. Analyzed mostly are the print and online business publications, which are compared with the tabloids. Based on the visual turn as the central concept of the humanities in the last decade, the problem is analyzed in the context of the increased role of visual codes against verbal and changed relationships between verbal and visual in the multimodal communications. The article focuses on the existence of media realities as incomplete set of fragments of real life not only at a verbal but also at a visual level, while at the same time the differentiated approaches by the various media outlets are examined in the construction of these realities. The analysis centers around the bi-directionality of the process in which the media does not simply refl ect on the reality but alters it permanently which results in the media images of the products and their ideas being embedded inevitably in the minds of the audience. In the context of understanding that what is perceived as real depends on how reality is defi ned in the particular social group, graphic design is analyzed as a discursive tool for creating myths. Furthermore, few of the strategies used by the business media are examined for validation of their worldview. Among those main strategies are the creating of sustainable visual image of the world as well as the usage of subconscious emotional transfers between the visual images and media products.

Keywords: business media, graphic design, audience and readership, visual culture, media construction of reality, media discourse

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Аудиторията като проблем на съвременната медийна среда

Научни трудове на Университета по библиотекознание и информационни технологии, том 12, 2014

The article presents existing reception theories, which concentrate power either in the sender or... more The article presents existing reception theories, which concentrate power either in the sender or the recipient of a communication. It argues that none of these theories should be categorically rejected; instead, they should be viewed as dialogic, especially given the dynamically evolving characteristics of audiences influenced by new information technologies and the visual turn. In this context, the article addresses the distinction between the "public" and the "audience" and explores the deficits in civil society that arise from increasing audience fragmentation and segmentation.

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Роля на информационната графика в съвременната печатна медийна комуникация

Научни трудове на Университета по библиотекознание и информационни технологии, 2012

This article presents existing reception theories, which allocate interpretative power either to ... more This article presents existing reception theories, which allocate interpretative power either to the sender or the recipient in communication. It argues that none of these theories should be categorically rejected; instead, they should be viewed as part of a dialogue, especially given the evolving characteristics of audiences shaped by new information technologies and the visual turn. In this context, the article addresses the distinction between the "public" and the "audience" and explores deficits in civil society resulting from growing audience fragmentation and segmentation.

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