Second Screen (also known as Second Screen Entertainment) is referred to interactive content acce... more Second Screen (also known as Second Screen Entertainment) is referred to interactive content accessible via portable devices such as Tablet PC’s and smart phones that provides additional content to viewers as they access media content like for instance a movie or Television program.
The document explores the popularisation of the herein after referred to as smart devices (Tablet PC’s and smart phones) and some of the new user habits emerging from the use of such devices and their effects on TV viewing (although such effects could also extrapolate onto other types of media). This study also lists many, though not all, the initiatives that are currently pioneering into this market area.
This study concludes that, given the progressive acceptance of smart devices (and the concurrent changes in user habits they promote) 2nd-Screen apps that are purposely-designed to run alongside media content may tap into considerable future opportunities. Though the industry is clearly at a phase of trial and error in relation with this subject area, a series of pioneering productions are already anticipating what could be a bright future for the equation: smart devices + TV screen. Likewise, in the midst of this experimental process, a series of challenges are also coming the fore: for instance, the difficulties of generating multi-screen content that supports (rather than disrupts) the viewing experience.
Uploads
Papers by Ricard Gras
devices such as Tablet PC’s and smart phones that provides additional content to viewers as they access media content like
for instance a movie or Television program.
The document explores the popularisation of the herein after referred to as smart devices (Tablet PC’s and smart phones)
and some of the new user habits emerging from the use of such devices and their effects on TV viewing (although such
effects could also extrapolate onto other types of media). This study also lists many, though not all, the initiatives that are
currently pioneering into this market area.
This study concludes that, given the progressive acceptance of smart devices (and the concurrent changes in user habits
they promote) 2nd-Screen apps that are purposely-designed to run alongside media content may tap into considerable
future opportunities. Though the industry is clearly at a phase of trial and error in relation with this subject area, a series of
pioneering productions are already anticipating what could be a bright future for the equation: smart devices + TV
screen. Likewise, in the midst of this experimental process, a series of challenges are also coming the fore: for instance, the
difficulties of generating multi-screen content that supports (rather than disrupts) the viewing experience.