Papers by Karla Liliana Haro Zea
Impacto del clima organizacional sobre la rotación de los trabajadores: revisión 2013-2023
Tendencias, Jul 1, 2024
El propósito de este artículo es llevar a cabo una revisión de literatura relativa al impacto del... more El propósito de este artículo es llevar a cabo una revisión de literatura relativa al impacto del CO (Clima Organizacional) sobre la RL (Rotación Laboral). La metodología para esta investigación es la revisión sistemática de literatura. La estrategia de búsqueda se realizó mediante la declaración PRISMA 2020, con una ventana de observación de los últimos 10 años (2013 –2023), utilizando las bases de datos Scopus, Science Direct, Emerald y EBSCO. Un ambiente laboral saludable y productivo se fomenta con un CO positivo, el cual es el resultado del constante esfuerzo de la empresa por crear un entorno de trabajo agradable y saludable; esto parte de alinear el CO a la filosofía empresarial con acciones que promuevan identidad y el trabajo en equipo. Con el fin de alcanzar la competitividad, las organizaciones deben enfocarse en mejorar el CO y disminuir la RL, haciendo un diagnóstico de necesidades organizacionales y poder tomar las decisiones acertadas.
RICEA, Nov 21, 2014
The economic globalization has meant a convergence of national socioeconomic models for most anal... more The economic globalization has meant a convergence of national socioeconomic models for most analysts. Thus, while the market of the United States and other Anglo-Saxon countries liberal economy is just one of "variants of capitalism", there is the tendency to weaken the model of countries with "Coordinated Market Economy", as Germany and the Nordic countries (Bizberg, 2007). Also, not only globalization has brought great changes in the world economic, financial and political systems, but has also resulted in far-reaching education and in particular to higher education; this because as has been demonstrated in the markets, are an obligatory reference for the creation of the innovation, and particularly technology, which allows us to add value to the production. Therefore, Latin America and especially in Mexico must redefine the direction of higher education in order to improve it and parity with international standards on competitiveness.
Innovative Marketing
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist desti... more Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects o...
Impact of the Federal Law for Prevention and Identification of Operations with Illegal Resources to Taxpayers Who Develop Vulnerable Activities, Impacto De La Ley Federal Para La Prevención e Identificación De Operaciones Con Recursos De Procedencia Ilícita a Contribuyentes Que Desarrollan Activi...
Revista Global de Negocios, 2017
Análisis Sobre La Trayectoria Académica Del Estudiante De Licenciatura De La Primera Generación Que Egresa Del Modelo Universitario Minerva (MUM) En La Facultad De Contaduría Pública De La Buap (2010-2014) (Career Analysis of First Generation Graduated Accounting Students from the Model Universit...
Social Science Research Network, 2017
Career Analysis Of First Generation Graduated Accounting Students From The Model University Minerva, Analisis Sobre La Trayectoria Academica Del Estudiante De Licenciatura De La Primera Generacion Que Egresa Del Modelo Universitario Minerva (Mum) En La Facultad De Contaduría Pública De La Buap (2...
Revista Global de Negocios, 2017
Journal of Modern Accounting and Auditing, 2018
The purpose of this research is to study the perception of Chiapanecan handicrafts as an element ... more The purpose of this research is to study the perception of Chiapanecan handicrafts as an element of sustainable competitive advantage in the State of Chiapas, Mexico, mainly due to the tourism. Mexican handicrafts contribute to 20.3% of the Gross Domestic Product (GDP) of the cultural sector, that is, 0.6% of the National GDP. This research is quantitative, descriptive, and transversal. The sample selection was made for convenience so certain criteria could be met. In total, 70 tourists were surveyed in the handicraft commerce area. For the data retrieval, an instrument with the "Sustainability SWOT" (sSWOT) was designed, which consists of eight dimensions (trends, environmental challenges, threats, opportunities, strengths, weaknesses, which to prioritize, and where to act). The instrument consists of 22 items with a single Likert scale ranging from 1 to 5 (1 = Null to 5 = Excellent). The study showed that 54.29% of the tourists who visit Chiapas perceive that handicrafts have a regular impact on the small producer's quality of life, while the remaining 45.71% point out that the impact is greater.
Innovative Marketing, 2024
Digitalization in the business world is one of the very important milestones that has generated g... more Digitalization in the business world is one of the very important milestones that has generated great expectations and levels of importance in different business sectors, which is why this study aimed to analyze the influence of digital marketing and customer orientation on the sustainability of tourism small and medium-sized enterprises (SMEs) in Cusco, Peru. For the generation of the items, an evaluation of the sufficiency, coherence, clarity, and relevance was made by means of an expert panel of 5 professionals and 5 academics from the area of marketing and sustainability from 3 countries (Colombia, Peru, and Mexico), who have more than 20 years of experience. The fieldwork was carried out through convenience sampling with 516 companies in the tourism sector. The data were collected through a survey online in Google Forms, distributed through social networks: WhatsApp, Instagram, Facebook, LinkedIn, and email in Cusco, Peru, during July and August 2022. The confirmatory analysis was performed. In the theoretical model analysis, an adequate fit was obtained, 2 = 303.74, p < .001, IFC = .934, RMSEA = .078, SRMR = .054, with an appropriate internal consistency (digital marketing α = 0.95, customer orientation α = 0.96, sustainability α = 0.90).
Innovative Marketing, 2022
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory ...
Innovative Marketing, 2023
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist desti... more Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280)
on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured.
In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
Emprendimiento social: Diferencias demográficas y género en estudiantes universitarios peruanos, 2022
El emprendimiento social es la combinación de innovación, genio y oportunidad, para hacer frente ... more El emprendimiento social es la combinación de innovación, genio y oportunidad, para hacer frente a los desafíos sociales. Esta investigación determinó el nivel de emprendimiento social que poseen los y las estudiantes universitarios/as, y las diferencias significativas que existen entre el emprendimiento social según la demografía y género de estos. Este estudio se desarrolló bajo la perspectiva metodológica cuantitativa con un diseño no experimental, de tipo básico y con alcance descriptivo comparativo. Se consideró 648 participantes que fueron elegidos a través de una muestra probabilística por conglomerado, a los cuales se les propuso el instrumento de valoración de la competencia del emprendimiento social en el contexto universitario, que tiene 28 reactivos, agrupados en 5 dimensiones. Los resultados encontrados demostraron que el estudiantado universitario peruano no cuentan con las competencias suficientes para llevar acabo un emprendimiento social, sin embargo, las estudiantes tienen mayor disposición para emprender socialmente a diferencia de los estudiantes, además, el estudiantado de la región Costa tienen una mayor percepción para iniciar un emprendimiento social y el estudiantado de la Sierra tienen una percepción más baja, por lo contrario el estudiantado de la Selva tienen una percepción similar a los de la Costa y Sierra.
Design and validation of the Brand Personality Scale in Tourist Destinations, 2022
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive
search of the bibliography and first version of the instrument were generated.
Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining
a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion,
the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
Impacto De La Ley Federal Para La Prevención E Identificación De Operaciones Con Recursos De Procedencia Ilícita a Contribuyentes Que Desarrollan Actividades Vulnerables (Impact of the Federal Law for Prevention and Identification of Operations with Illegal Resources to Taxpayers Who Develop Vuln...
Social Science Research Network, Aug 1, 2016
La Planeación Estratégica Para El Desarrollo Sostenible En México (Strategic Planning for Sustainable Development in Mexico )
Social Science Research Network, 2018
RESUMEN El desarrollo sostenible implica en este momento un rubro a considerar en cualquier activ... more RESUMEN El desarrollo sostenible implica en este momento un rubro a considerar en cualquier actividad del ser humano. El cuidado del medio ambiente es una cuestión que preocupa y ocupa, por lo cual existen muchos organismos que están suscribiendo acuerdos para minimizar el impacto ambiental que ya nos está afectando. La industria es una de las actividades que más energía y agua consumen en su proceso. Dentro de los mayores generadores de contaminantes de aire y agua, así como gases de efecto invernadero; las emisiones de CO2 es uno de los indicadores que contabilizan para el cambio climático. El costo para el planeta es en muchas ocasiones mayor que el beneficio obtenido para la sociedad. Es por ello que el presente trabajo de investigación busca analizar el impacto que tiene el consumo y el impacto que ha dejado en México, como aspecto a considerar en la planeación del desarrollo sostenible del país. Es una investigación de tipo descriptivo con datos en series de tiempo y transversales, basada en el comparativo del informe de la Comisión Mundial sobre Medio Ambiente y Desarrollo &quot; Our Common Future &quot; y la situación actual de México. En la recolección, codificación y análisis de los datos se utilizó información estadística de INEGI, Banco Mundial, y otros. Este estudio apunta a uno de los muchos aspectos que impactan al medio ambiente; así como la demanda agregada que representa un alto costo en la huella ecológica, y la propuesta de negocios sociales que permitan tener competitividad, adicionalmente se mencionan las consecuencias del desarrollo sustentable en la sociedad, particularmente en uno de los países con más riqueza biofísica en el planeta y por ende con una alta responsabilidad con la humanidad. ABSTRACT Sustainable development implies an item is considered in all activities of the human being. Protecting the environment is a matter of concern, and we must be proactive. For this reason, there are many organizations agreeing to minimize environmental impact. Industry is an activity in which water and energy is consumed. Industrial companies are among the largest generators of air and water pollutants as well as greenhouse gases. CO2 emissions are one of the indicators that account for climate change. Furthermore, the impact on the planet is on many occasions greater than the benefit to our society. Therefore, the present research seeks to analyze the impact that consumption has had on Mexico, as an aspect to consider in the planning of sustainable development of the country. This research is descriptive with time series and cross-sectional data based on the comparative report World Commission on Environment and Development.
Analisis De La Ley Federal Para La Prevencion e Identificacion De Operaciones Con Recursos De Procedencia Ilicita De Los Contribuyentes Que Desarrollan Actividades Vulnerables
Benemérita Universidad Autónoma de Puebla, Jul 8, 2015
RESUMEN Esta investigación tiene como propósito realizar un análisis de la Ley Federal para la Pr... more RESUMEN Esta investigación tiene como propósito realizar un análisis de la Ley Federal para la Prevención e Identificación de Operaciones con Recursos de Procedencia ilícita (LFPIORPI) en México. Dicha ley Impone obligaciones administrativas, a contribuyentes que desarrollan actividades vulnerables. Es una investigación mixta, se aplicó el método analítico toda vez que por la naturaleza de dicha ley es necesario un análisis de cada actividad vulnerable, el tipo de estudio es exploratorio, descriptivo y explicativo. El diseño del instrumento fue basado en el artículo 17 de la LFPIORPI (2013), el cual enumera 15 actividades vulnerables; en algunos casos existen subgrupos de estas actividades. Se aplicó una muestra del tipo intencional a 20 contribuyentes que desarrollan actividades en la industria de construcción en la ciudad de Puebla México; algunos de los contribuyentes se encuentran afiliados a la Cámara Nacional de la Industria de Desarrollo y Promoción de Vivienda (CANADEVI) a través de la página de internet de encuesta fácil. El instrumento de investigación utilizados permitió detectar cuáles son las razones de la incorrecta interpretación y cumplimiento de la ley, así como afirmar que la iniciativa de ley vigente en la cámara de diputados, no observa con precisión la revisión continua de la LFPIORPI, ni propone un órgano autónomo independiente que vigile el cumplimento de la misma. PALABRAS CLAVE: ANÁLISIS, LEY FEDERAL PARA LA PREVENCIÓN E IDENTIFICACIÓN DE OPERACIONES CON RECURSOS DE PROCEDENCIA ILÍCITA, LAVADO DE DINERO, ACTIVIDADES VULNERABLES, MÉXICO. JEL: M48 ANALYSIS OF FEDERAL LAW FOR PREVENTION AND IDENTIFICATION OF OPERATIONS WITH ILLEGAL RESOURCES OF TAXPAYERS TO DEVELOP VULNERABLE ACTIVITIES ABSTRACT This research aims to make an analysis of the Federal Law for the Prevention and Identification of operations with illegal proceeds (LFPIORPI) in Mexico. This law imposes administrative obligations, taxpayers who develop vulnerable activities. It is a joint research, analytical method whenever the nature of the law of each vulnerability analysis activity is required, the type of study is exploratory, descriptive and explanatory. The design of the instrument was based on article seventeen of the LFPIORPI (2013), which lists fifteen vulnerable activities; in some cases there are subgroups of these activities. A sign of intentional type 20 taxpayers operating in the construction industry in the city of Puebla Mexico was applied; some of the contributors are affiliated to the National Chamber of Industry Development and Promotion of Housing (CANADEVI) through the website easy survey. The research instrument used to detect which allowed the reasons for the incorrect interpretation and enforcement are, and say that the current bill in the Chamber of Deputies, accurately observed the ongoing review of the LFPIORPI, nor proposes a independent autonomous body to monitor compliance with it. JEL: M48 KEYWORDS: ANALYSIS, FEDERAL LAW FOR PREVENTION AND IDENTIFICATION OF OPERATIONS WITH ILLEGAL RESOURCES, MONEY LAUNDERING, VULNERABLE ACTIVITIES, MEXICO.
An Examination of Potential for a Doctorate in Economics and Business in Puebla, Mexico
Social Science Research Network, 2018
Competencias En Conocimientos, Habilidades Y Actitudes Profesionales Impartidas a Los Egresados De Contaduría Pública En La Universidad De Montemorelos (Knowledge, Skills and Professional Competences Given to Undergrad Students from the Accounting Carreer of Universidad De Montemorelos)
Social Science Research Network, 2017
Retos en los modelos de negocio: una perspectiva latinoamericana
Universidad del Norte, Jul 30, 2021
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Papers by Karla Liliana Haro Zea
on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured.
In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
search of the bibliography and first version of the instrument were generated.
Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining
a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion,
the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.