Papers by Eloísa Nos Aldás
are two dissimilar personalities who inhabited different universes but whose poetry presents many... more are two dissimilar personalities who inhabited different universes but whose poetry presents many similarities. They even share some influences and it is possible that Emily Dickinson influenced MacDiarmid through Ezra Pound. Theirs is a poetry with a powerful lyrical conciseness and an aphoristic nature that makes possible to define it as aphoristic haikai.
Este trabajo plantea el papel de la imagen como agente de transformación social. La metodología q... more Este trabajo plantea el papel de la imagen como agente de transformación social. La metodología que se emplea es un estudio de caso sobre el impacto de la fotografía de Aylan Kurdi, el niño de tres años ahogado en el intento de huida en una balsa de migrantes sirios en Bodrum. Se trata de uno de los documentos recientes de fotoperiodismo social más difundidos transnacionalmente y con gran impacto en redes sociales. El estudio aborda diferentes niveles de análisis (iconográfico, iconológico y ético) para decapar los aspectos constitutivos de una imagen con poder de cambio social. Como principales conclusiones, esta investigación comprueba el poder de la imagen gráfica digital por su carácter de fácil reedición y re-significación en el paso de transformar simbólicamente la realidad y generar procesos de pronunciamiento y activismo en la ciudadanía a partir de entornos digitales. Los resultados del análisis del caso que se delimita muestran cómo el valor de una imagen en el cambio social no viene dado solo por la magnitud de la tragedia o el hecho que registra, ni por sus aspectos formales (iconográficos), sino por ser capaz de expresar un cambio de lógica (aspecto iconológico) y propiciar procesos de reapropiación y denuncia ciudadana. Por último, el debate ético sobre su difusión traslada el problema de la deontología periodística a la responsabilidad ciudadana.
Exemplaria, 1997
They even share some influences and it is possible that Emily Dickinson influenced MacDiarmid thr... more They even share some influences and it is possible that Emily Dickinson influenced MacDiarmid through Ezra Pound. Theirs is a poetry with a powerful lyrical conciseness and an aphoristic nature that makes possible to define it as aphoristic haikai. ...
Comunicación, sociedad civil y cambio social
Comunicar, 2016
Routledge eBooks, Sep 21, 2022
This chapter addresses the role of communication and information practices in recent feminist act... more This chapter addresses the role of communication and information practices in recent feminist activism. Specifically, it analyses the case of the 8M women's strikes in Spain and Portugal in 2019 to gather potential lessons for the non-profit sector and activism in the field of feminisms and diversity. It adopts an activist communication perspective, based on the concept of "cultural efficacy" (Nos-Aldás, 2020), which refers to the shared premise that the core cross-cutting responsibility and main long-term aim is transformative communication above the private or management needs of movements and organizations. On the methodological level, content and discourse analysis is applied to the websites that coordinated the Iberian 8M strikes, using cultural efficacy criteria to discuss how they contribute to the movements' communication and activist practices. The results indicate that there are points in common between feminist activism in Spain and Portugal. Both communicative experiences share discourse traits focused on activist literacy, to trigger collective action for global social justice. They advocate enduring transformation with a nonviolent, transgressive and intersectional approach, enhancing recognition of previous struggles and inspiring alliances. Simultaneously, particularities of each country's movement are seen in their messages.
Experiencia de aprendizaje-servicio con grupos interdisciplinares de educación y comunicación en temas de ciudadanía y cultura de paz
Projectes d'innovació educativa de la convocatòria 2009/10: actes de la IX Jornada de Millora Educativa de l’UJI i XI Jornada sobre aprenentatge cooperatiu, 2011, ISBN 978-84-695-0300-3, págs. 466-473, 2011
Comunicación para la igualdad en el nuevo EESS: fundamentación crítica para el cambio social
Estudios Sobre El Mensaje Periodistico, 2012
La publicitat m�s enll� del discurs creatiu: cr�tica, llenguatge i responsabilitat social
This work explores activism through new media by applying narrative power analysis and story-base... more This work explores activism through new media by applying narrative power analysis and story-based strategies for social change. From an interdisciplinary and internationally discussed theoretical and methodological framework based on peace research, communication theories and cultural studies, this paper aims at gathering a series of criteria to critically analyze and assess the new media politics of social movements. Specifically, it reviews a selection of present day activist discourses to propose a communication model defined from culturally effective practices aimed at peace cultures, cultural wisdom and empowerment for conflict transformation. This analysis elaborates on previous empirical research (Pinazo and Nos Aldás, 2013) which tested protest communication scenarios as the more adequate to boost social justice, engagement and empowerment. This text therefore takes as a case study some good practices of transmedia storytelling for social change and, through discourse frami...
Calidad del aprendizaje en contextos internacionales e interdisciplinares en la UJI y desde la UJI: Máster oficial Internacional en Estudios de Paz, Conflictos y Desarrollo
Metodologies centrades en l'estudiantat a l'Espai Europeu d'Educació Superior: actes de la VIII Jornada de Millora Educativa i VII Jornada d'Harmonització Europea de la Universitat Jaume I, 2009, ISBN 978-84-8021-725-5, págs. 429-433, 2009
This paper discusses digital communication, activism and political system in Spain from a critica... more This paper discusses digital communication, activism and political system in Spain from a critical-historical perspective. The results of combined empirical and analytical research indicate that a critical digital public sphere emerged in 2004 affecting the evolution of the political sphere to this day. Traditional parties had a slow and instrumental approach to the digital realm. Conversely, cyber-activism unfolded new options of political action, both in the short and long term, transforming the bipartisan system.El artículo aborda la comunicación digital, el activismo y el sistema político en España desde una perspectiva crítica-histórica. Los resultados de una investigación empírica y analítica indican que en 2004 surgió una esfera pública digital crítica que afectó la evolución de la esfera política hasta hoy. Los partidos tradicionales se acercaron al entorno digital de manera lenta e instrumental. En cambio, el ciberactivismo abrió nuevas opciones de acción política, a corto ...
Comunicar, 2016
This paper focuses on the role of the image as an agent for social transformation. The methodolog... more This paper focuses on the role of the image as an agent for social transformation. The methodology adopted is a case study: the impact of the photograph of Aylan Kurdi, the three-year-old child drowned off Bodrum in an attempt to escape on a raft full of Syrian migrants. This is one of the most widely seen social photojournalism documents in recent times, and it had a huge impact on social media. The study applies an iconographic, iconological and ethical analysis to reveal the constituent parts of an image with the power for social change. In its main conclusions, this paper describes the potential for easy resignification of the digital graphic image as it symbolically transforms reality, and the power it has to generate processes of pronouncement and activism among citizens in digital environments. The results of the case study show that the value of an image for social change is achieved not only by the magnitude of the tragedy itself and the information that it registers, or by...
Convergencia Revista de Ciencias Sociales, 2020
Este artículo aborda el concepto de eficacia cultural como paradigma de una Comunicación para la ... more Este artículo aborda el concepto de eficacia cultural como paradigma de una Comunicación para la Paz y el Cambio Social, heredero del giro epistemológico desarrollado por la Filosofía para hacer las paces de Vicent Martínez Guzmán. Este trabajo recupera su legado desde las investigaciones para la paz como propuesta de unas ciencias sociales dialógicas, comprometidas, transformadoras e interdisciplinares, que definen el papel de la comunicación en la configuración social desde enfoques conceptuales y metodológicos discursivo-performativos y culturales. Finalmente, aplicamos esta revisión teórica de la responsabilidad comunicativa a un primer estudio exploratorio vinculado con migraciones y refugio.
Derecho y cultura: la norma y la imagen
Este primer volumen que presentamos bajo el amplio rotulo Derecho y cultura da cuenta del proyect... more Este primer volumen que presentamos bajo el amplio rotulo Derecho y cultura da cuenta del proyecto que sobre la dimension cultural del Derecho iniciamos en la Universitat Jaume I a partir de 2018. La primera parte integra varios estudios que se enmarcan en los seminarios celebrados hasta hoy sobre la comprension el Derecho como fenomeno cultural. Un magnifico exponente de esa linea de investigacion es el recorrido antropologico-juridico que sobre la «Prehistoria y posthistoria del Derecho» traza Jacinto Choza. El trabajo sobre la cultura visual en el Derecho de Jose Calvo Gonzalez, uno de los referentes mas importantes de los estudios sobre arte, literatura y Derecho en nuestro medio, constituye otra muestra de la orientacion analitica inaugurada el ano en el que celebramos el 70 aniversario de la Declaracion Universal de los Derechos Humanos de 1948. La segunda parte del libro, dedicada al proyecto La norma y la imagen, reune un heterogeneo elenco de breves reflexiones sobre el Der...
This paper discusses digital communication, activism and political system in Spain from a critica... more This paper discusses digital communication, activism and political system in Spain from a critical-historical perspective. The results of combined empirical and analytical research indicate that a critical digital public sphere emerged in 2004 affecting the evolution of the political sphere to this day. Traditional parties had a slow and instrumental approach to the digital realm. Conversely, cyber-activism unfolded new options of political action, both in the short and long term, transforming the bipartisan system.
Martínez Guzmán, Vincent. Filosofía para hacer las paces. Barcelona, Icaria, 2001. 350 p
Convergencia, 2002
Communication Research, 2013
This article studies advertising campaigns of Nongovernmental Development Organizations (NGDOs) b... more This article studies advertising campaigns of Nongovernmental Development Organizations (NGDOs) by applying the innovative concepts of protest communication scenarios and moral sensitivity. Its main purpose is to advance current understanding on how two conceptually different communication scenarios—donor and protest—impact the social engagement of the public. The interdisciplinary methodology combines a discursive and psychological perspective with an empirical survey study designed with the support of cultural discourse analysis. The findings demonstrate that using communication models based on the need for collective help for poverty in terms of an unjust situation—what we call a protest communication model—increases moral sensitivity and, therefore, social action. These results are of interest for planning and assessing the organizational communication of NGDOs designed from their educational and social action liabilities. This research shows that utilizing these criteria increa...
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Papers by Eloísa Nos Aldás