Tourism and Commercial Management

The present study1 reviews the interdisciplinary literature on online flow and analyzes the theory and the underpinning factors – with a special accent on the construct of interactivity. The focus of our review is the impact of rapid technological evolutions on the conceptualization and operationalization of interactivity. The main objectives of our study are: first, to provide a systematic review of online flow; second, to identify and further investigate important constructs that are specific to the context of online search; and finally, to provide directions for future research in this area. In order to support our exploratory theoretical research we have conducted a systematic electronic search using ProQuest, Social Science Citation Index, EBSCO, ScienceDirect and other bibliographic sources, such as unpublished doctoral theses. In addition to the search for referred journal articles, we included five IS related conference proceedings (ICIS, ACIS, WWW 2007, MMM, INFORMS) in our...

The present study1 reviews the interdisciplinary literature on online flow and analyzes the theory and the underpinning factors – with a special accent on the construct of interactivity. The focus of our review is the impact of rapid technological evolutions on the conceptualization and operationalization of interactivity. The main objectives of our study are: first, to provide a systematic review of online flow; second, to identify and further investigate important constructs that are specific to the context of online search; and finally, to provide directions for future research in this area. In order to support our exploratory theoretical research we have conducted a systematic electronic search using ProQuest, Social Science Citation Index, EBSCO, ScienceDirect and other bibliographic sources, such as unpublished doctoral theses. In addition to the search for referred journal articles, we included five ISrelated conference proceedings (ICIS, ACIS, WWW 2007, MMM, INFORMS) in our ...

The construct of flow reflects a holistic experience in task involvement, a mental state characterized by deep concentration, enjoyment and no concerns about losing control or feeling under pressure. In the present research we have set out to investigate the probability of total emotional-cognitive involvement during the act of online information-seeking. We posit that flow is important to the study of informational behaviors in the digital age because it may serve as a key antecedent to more consumer generated value. Our belief is that expanding the body of work on online flow in the information search area may improve marketers understanding of informational behaviors in the digital age and provide inspiration for more efficient, co-creative communication strategies. Investigating factors that facilitate flow experience in online information search is of both theoretical importance and practical relevance. An in-depth understanding of how consumers experience information seeking o...

Experiences as purposefully designed commercial settings provide consumers a way to engage physically, mentally, socially and spiritually in the consumption of a product or service, which in turn ensure value-added to those product and services. The present paper discusses the prerequisites of creating extraordinary information-seeking experiences both for consumers preparing to make buying decisions and for those looking for information gathering as a source of entertainment. We propose an in-depth analysis of the online navigation systems’ design features and their influence on consumers’ emotional and cognitive involvement in information-seeking tasks, as they have been previously conceptualized and empirically tested by online flow research.

Information search is an essential part of the consumer`s decision making process. The online medium offers new opportunities and challenges for information search activities (in and outside the marketing context). We are interested in the way human information experiences and behaviors are affected by this. Very often online games and social web activities are perceived as challenging, engaging and enjoyable, while online information search is far below this evaluation. Our research proposal implies that using the online medium for information search may provoke enjoyable experiences through the flow state, which may in turn positively influence an individual`s exploratory information behavior and encourage his/her pro-active market behavior. The present study sets out to improve the understanding of the online medium`s impact on human`s exploratory behavior. We hypothesize that the inclusion of the online flow experience in our research model will better explain exploratory inform...

Comerțul electronic poate fi practicat oriunde în lume indiferent de locația geografică, limbă sau modul de plată. Câteva dintre barierele care stau în calea comerțului online sunt : limba, datele demografice, preferințele individuale, specificațiile sau