Bob Brookshire

University of South Carolina, Integrated Information Technology, Faculty Member

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Papers by Bob Brookshire

Toward Developing an Experiential Learning Curriculum Model in Information Technology

by Karen Patten, Peter Cardon, and Bob Brookshire

Page 1. Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2009 Proceedings... more Page 1. Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2009 Proceedings ...

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Mobile App Installation: the Role of Precautions and Desensitization

by Mark A Harris, Amita G Chin, and Bob Brookshire

The purpose of this research is to investigate precautions that consumers take before installing ... more The purpose of this research is to investigate precautions that consumers take before installing mobile apps and consumer’s potential desensitization to excessive app permission requests. Through a survey of 209 participants, a prediction model was created that attempts to predict whether respondents would download applications asking for excessive permissions. The model results indicate those that take more precautions are less likely to download apps requesting excessive permissions. However, the precautions taken by participants may be inadequate and may leave consumers with a false since of security. Another key finding with the support of Communication Theory and the C-HIP Model is that some consumers have become desensitized to excessive permission requests. These consumers knowingly install apps requesting excessive permissions for reasons such as nothing bad has happened to them before, they trust the market, or they really want the app. The security implications of permission desensitization and inadequate precautions are discussed.

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High school computer camps

by Bob Brookshire and Thomas Dillon

Proceedings of the 2008 ACM SIGMIS CPR conference on Computer personnel doctoral consortium and research - SIGMIS-CPR '08, 2008

From 2001 to 2006, newly declared computer science majors have declined from a robust 16,000 to 8... more From 2001 to 2006, newly declared computer science majors have declined from a robust 16,000 to 8,000 by the fall of 2006, based on data reported by the Computing Research Association. Enrollments in science, technology, engineering, and mathematics have declines 16%. Information technology (IT) programs have responded with a variety of outreach efforts directed at high school students to attempt to interest them in studying IT subjects, declaring IT majors, and pursuing IT careers. Several colleges and universities have created computer camps, weekend or summer experiences for younger students designed to introduce them to computer technology in a fun and exciting way. We propose to create a panel discussion at the ACM SIGMIS/CPR Conference featuring two universities that have operated such camps

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Identifying factors influencing consumers' intent to install mobile applications

by Mark A Harris and Bob Brookshire

The purpose of this research is to explore the factors that influence a consumer before installin... more The purpose of this research is to explore the factors that influence a consumer before installing a mobile application. A research model is created based on perceived risk, trust, perceived benefit, and intent to install. Seven antecedents of trust and risk include perceived security, perceived reputation, application characteristics, familiarity, desensitization, consumer disposition to trust, and consumer disposition to risk. Partial least squares (PLS) is used to test the research model. Only significant antecedents are retained and a new research model is created, which includes the antecedents of perceived security and familiarity. Results show that consumers that perceive more security have greater trust and reduced perceived risk. Furthermore, consumers that feel more familiar with finding, purchasing, downloading, and installing applications have greater trust and reduced perceived risk. More than half (R 2 =.505) of the variability in the intention to install an app is explained.

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An integrative approach to assess qualitative and quantitative consumer feedback

by Bob Brookshire and Betsy Stringam

Electronic Commerce Research, 2008

The increasing availability of consumer feedback on the web provides a wealth of information that... more The increasing availability of consumer feedback on the web provides a wealth of information that organizations can use for product and service improvement. Many consumer feedback sites allow users to enter both a quantitative rating and a qualitative critique. Previous research has used this information disjunctively. This work proposes an innovative approach that integrates the two types of information to identify words that are related to positive or negative consumer ratings. A case study shows that this approach does raise some issues not identified using existing analytical approaches.

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Mobile Application Installation Influences: Have Mobile Device Users Become Desensitized to Excessive Permission Requests?

by Mark A Harris, Elizabeth A Regan, and Bob Brookshire

The purpose of this study was to investigate constructs that influence consumers before deciding ... more The purpose of this study was to investigate constructs that influence consumers before deciding to download and install mobile device applications. These constructs include market trust, risk perceptions, privacy concerns, and precautions. Through a survey, a prediction model was created that attempts to predict whether respondents would download applications asking for excessive permissions. The model results indicate those that take more precautions are less likely to download apps requesting excessive permissions. But the precautions taken by participants may be inadequate and may leave consumers with a false since of security. Another key finding is that some consumers may have become desensitized to
excessive permissions. These consumers knowingly install apps requesting excessive permissions for reasons such as nothing bad has happened to them before or the app usually has a good reason for requesting questionable permissions. The security implications of permission desensitization and inadequate precautions are discussed.

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