KR20240165044A - Electronic apparatus for providing information and method thereof - Google Patents

Abstract

According to the present disclosure, a method for providing information in an electronic device is disclosed, comprising: obtaining a user's request for a detailed page related to provision of a service; obtaining one or more pieces of information related to the user; determining priorities of a plurality of candidate contents related to a plurality of items related to the service based on the one or more pieces of information; and providing the user with a detailed page including one or more pieces of content included in the plurality of candidate contents based on the priorities.

Description

ELECTRONIC APPARATUS FOR PROVIDING INFORMATION AND METHOD THEREOF

The present disclosure relates to an electronic device providing information and a method thereof. More specifically, the present disclosure relates to a method for determining priorities of a plurality of candidate contents associated with a plurality of items related to a service based on one or more pieces of information related to a user, and providing a detailed page including one or more contents included in the plurality of candidate contents based on the determined priorities to the user, and an electronic device using the same.

With the development of electronic technology, e-commerce has become a field for providing various services including shopping. Customers can purchase items online without going to a shopping mall or market in person, order food delivery online without visiting a restaurant in person, and call a taxi online without going out in person. Items purchased online by customers can be delivered to the customer's address, and services requested by customers can be provided at the location requested by the customer.

As the e-commerce industry continues to expand, the overall demand for item delivery has steadily increased, and the number of items that need to be delivered has increased accordingly. As various types of items requiring quick delivery, such as fresh food, are sold on the Internet, quick delivery has become an important element in providing services.

In this way, customer convenience has been greatly enhanced by providing services online, but on the other hand, there is a limitation in that the information that can be provided to customers may be limited compared to when they actually visit shopping malls, markets, restaurants, etc. In particular, in the case of mobile terminals, the screen size is limited, so the information that can be provided may be more limited compared to terminals such as desktop computers.

Although providing information step by step through multiple pages may be an option, this can be a waste of money in terms of mobile data, terminal processing, time, etc. Therefore, avoiding excessive cost consumption while giving priority to providing more useful information that meets customer needs can be an important factor to consider when providing services online.

In this regard, reference can be made to prior literature such as KR101341848B1 and KR102134539B1.

The problem to be solved by the present embodiment is to provide an electronic device and a method thereof, which obtain a user's request for a detailed page related to the provision of a service, obtain one or more pieces of information related to the user, determine priorities of a plurality of candidate contents related to a plurality of items related to the service based on the one or more pieces of information, and provide the user with a detailed page including one or more contents included in the plurality of candidate contents based on the determined priorities.

The technical problems to be solved by this embodiment are not limited to the technical problems described above, and other technical problems can be inferred from the following embodiments.

A method for providing information in an electronic device according to one embodiment comprises the steps of: obtaining a user's request for a detailed page related to provision of a service; obtaining one or more pieces of information related to the user; determining priorities of a plurality of candidate contents related to a plurality of items related to the service based on the one or more pieces of information; and providing the detailed page including one or more pieces of content included in the plurality of candidate contents based on the priorities to the user.

According to one embodiment, the step of determining the priority may include the step of checking the number of orders of the user for the plurality of items based on the one or more pieces of information; and the step of determining the priority based on the number of orders.

According to one embodiment, the step of determining the priority may include the step of determining a time of a recent order by the user for the plurality of items based on the one or more pieces of information; and the step of determining the priority based on the time of the recent order.

According to one embodiment, the step of acquiring the one or more pieces of information includes the step of checking a history of the user's previous orders of the plurality of items that satisfies a set condition, wherein the set condition may include a condition related to a time point of the user's ordering of the plurality of items.

According to one embodiment, the step of determining the priority may include the step of determining a preference for the plurality of items based on at least one of evaluation information for the plurality of items and the number of times the plurality of items were ordered during a set period; and the step of determining the priority based on the preference.

According to one embodiment, the step of determining the priority may include the step of determining the priority based on at least one of whether a promotion is in progress for the plurality of items and the contents of the promotion.

According to one embodiment, the step of providing the detailed page to the user may include, if there is a specific item for which a promotion is being conducted, a step of providing information indicating changes occurring to content related to the specific item based on the content of the promotion.

According to one embodiment, the step of providing the detailed page to the user may include a step of providing time information related to the progress of the promotion, if there is a specific item for which a promotion is being conducted.

According to one embodiment, the method for providing the information may further include the step of providing information to a supplier of an item associated with the one or more contents, indicating that the detailed page including the one or more contents has been provided.

According to one embodiment, the step of providing the detailed page to the user may include the step of providing the user with type information corresponding to each of the one or more contents.

According to one embodiment, when receiving a user's input corresponding to at least a part of one or more contents on the detailed page, the method for providing the information may further include a step of providing detailed information related to the contents corresponding to the user's input.

According to one embodiment, the step of determining the priority may include the step of verifying one or more pieces of personal information corresponding to the user based on the one or more pieces of information; and the step of determining the priority based on the one or more pieces of personal information.

According to one embodiment, the method for providing the information may further include: a step of confirming a history of orders of the plurality of items by the user after providing the detailed page; and a step of re-determining priorities of the plurality of candidate contents based on a history of orders of the plurality of items by the user after providing the detailed page.

According to one embodiment, the method for providing the information may further include the step of obtaining feedback information of the user regarding specific content included in the plurality of candidate contents; and the step of re-determining the priority of the specific content based on the feedback information.

According to one embodiment, the method for providing the information may further include the step of confirming that provision of the service is impossible with respect to at least some of the plurality of items; and the step of re-determining the priority of content associated with the items for which provision of the service is impossible.

According to one embodiment, the step of re-determining the priority may further include the step of checking the reason information related to the unavailability of the service.

An electronic device providing information according to an embodiment of the present invention includes a transceiver, a memory storing instructions, and a processor, wherein the processor is connected to the transceiver and the memory to obtain a user's request for a detailed page related to provision of a service, obtain one or more pieces of information related to the user, determine priorities of a plurality of candidate contents associated with a plurality of items related to the service based on the one or more pieces of information, and provide the detailed page including one or more pieces of content included in the plurality of candidate contents based on the priorities to the user.

Specific details of other embodiments are included in the detailed description and drawings.

According to the present disclosure, an electronic device for providing information and a method thereof can provide information that is more useful and meets customer needs preferentially while avoiding excessive cost consumption when providing a service online, thereby increasing customer satisfaction with using the service and encouraging and inducing customer use of the service.

The effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by a person skilled in the art from the description of the claims.

Figure 1 is a schematic diagram showing an information provision system according to one embodiment.
FIG. 2 is a flowchart illustrating a method for an electronic device to provide a detailed page including one or more contents in an information providing system according to one embodiment.
Figure 3 is a drawing for exemplarily explaining a detailed page provided by an electronic device.
FIG. 4 is a drawing for exemplarily explaining a case in which user input is received on a detailed page according to one embodiment.
FIG. 5 is a diagram for exemplarily explaining a method for determining one or more contents included in a detail page according to one embodiment.
FIG. 6 is an example diagram to exemplarily explain how one or more contents are displayed on a detail page according to one embodiment.
Figure 7 is a flowchart of a method for providing information according to an embodiment.
FIG. 8 is an exemplary diagram of a configuration of an electronic device providing information according to an embodiment.

The terms used in the embodiments are selected from the most widely used general terms possible while considering the functions of the present disclosure, but this may vary depending on the intention of a technician working in the field, precedents, the emergence of new technologies, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meanings thereof will be described in detail in the corresponding description section. Therefore, the terms used in the present disclosure should be defined based on the meanings of the terms and the overall contents of the present disclosure, rather than simply the names of the terms.

When a part of the specification is said to “include” a component, this does not mean that other components are excluded, unless otherwise specifically stated, but rather that other components may be included. In addition, terms such as “part,” “module,” etc., described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software, or a combination of hardware and software.

The expression “at least one of a, b, and c” as used throughout the specification can encompass “a alone,” “b alone,” “c alone,” “a and b,” “a and c,” “b and c,” or “all of a, b, and c.”

The "terminal" mentioned below may be implemented as a computer or portable terminal capable of connecting to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a WEB Browser, and the portable terminal may include, for example, a wireless communication device that ensures portability and mobility, such as a communication-based terminal such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), and all kinds of handheld-based wireless communication devices such as a smartphone, tablet PC, etc.

Below, with reference to the attached drawings, embodiments of the present disclosure are described in detail so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention belongs and are not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanations.

For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically illustrated. In addition, the size of each component does not entirely reflect the actual size. The same or corresponding components in each drawing are given the same reference numbers.

The advantages and features of the present invention, and the methods for achieving them, will become clear with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and the present embodiments are provided only to make the disclosure of the present invention complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

At this time, it will be understood that each block of the processing flow diagrams and combinations of the flow diagrams can be performed by computer program instructions. These computer program instructions can be loaded onto a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment create a means for performing the functions described in the flow diagram block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement the function in a specific manner, so that the instructions stored in the computer-available or computer-readable memory can also produce a manufactured article including an instruction means for performing the functions described in the flow diagram block(s). Since the computer program instructions may be installed on a computer or other programmable data processing apparatus, a series of operational steps may be performed on the computer or other programmable data processing apparatus to produce a computer-executable process, so that the instructions executing the computer or other programmable data processing apparatus may also provide steps for executing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a particular logical function(s). It should also be noted that in some alternative implementation examples, the functions mentioned in the blocks may occur out of order. For example, two blocks shown in succession may in fact be performed substantially concurrently, or the blocks may sometimes be performed in reverse order, depending on the functionality they perform.

Figure 1 is a schematic diagram showing an information provision system according to one embodiment.

According to various embodiments, the information providing system (100) includes an electronic device (110) and a user's device (120). According to an embodiment, the information providing system (100) may further include a network that supports information transmission and reception between at least some of the electronic device (110), the user's device (120), and other external devices.

In addition, depending on the embodiment, the configuration of the information providing system (100) related to the present disclosure may be determined in various ways, such as the information providing system (100) may include a device of a supplier (e.g., a store) that provides a plurality of items related to the service.

In addition, the term "supplier" may be used to describe the entity providing the item in relation to the service below, but as a specific example, "store" may be presented. In other words, it can be understood that the entity providing the item is the "supplier" and "store" corresponds to a type of supplier.

Each of the electronic device (110) and the user's device (120) may include a transceiver, a memory, and a processor. In addition, each of the electronic device (110) and the user's device (120) means a unit that processes at least one function or operation, which may be implemented by hardware or software, or a combination of hardware and software. Meanwhile, throughout the embodiments, each of the electronic device (110) and the user's device (120) is referred to as a separate device or server, but this may be a logically divided structure, and at least some of them may be implemented by a separate function in one device or server.

According to one embodiment, the electronic device (110) and the user's device (120) may include a plurality of computer systems or computer software implemented as network servers. For example, at least some of the electronic device (110) and the user's device (120) may refer to a computer system and computer software that are connected to a lower device that can communicate with another network server through a computer network such as an intranet or the Internet, receive a task execution request, perform the task for the request, and provide the execution result. In addition, at least some of the electronic device (110) and the user's device (120) may be understood as a broad concept that includes a series of application programs that can operate on a network server, and various databases built on internal or connected other nodes. For example, at least some of the electronic device (110) and the user's device (120) may be implemented using a network server program that is provided in various ways according to an operating system such as DOS, Windows, Linux, UNIX, or macOS.

The electronic device (110) is a device that obtains and provides various information. For example, the electronic device (110) obtains one or more pieces of information related to a user, determines priorities of multiple candidate contents related to multiple items related to a service based on the one or more pieces of information obtained, and provides a detailed page including one or more pieces of content included in the multiple candidate contents. Specifically, the electronic device (110) obtains a user's request for a detailed page related to the provision of a service, obtains one or more pieces of information related to the user, determines priorities of multiple candidate contents related to multiple items related to the service based on the one or more pieces of information, and provides the user with a detailed page including one or more pieces of content included in the multiple candidate contents based on the determined priorities. In this regard, the "candidate contents" of the present disclosure may be understood to comprehensively refer to contents including various pieces of information related to an item. For example, if an item corresponds to a specific store, the multiple candidate contents may include information on the name of the store, information on menus sold in the store, evaluation information corresponding to the store, and information on the minimum order amount for ordering a menu in the store. As another example, if an item corresponds to a specific menu, the plurality of candidate contents may include information about the name of the menu, information about the price of the menu, and information about options that can be selected in relation to the menu. In addition to these examples, various embodiments may exist with respect to the items and candidate contents of the present disclosure.

According to an embodiment, a user's request may be obtained from the user's device (120), and a detailed page may be provided to the user's device (120). The following description will be based on this embodiment for convenience of explanation, but the scope of the present disclosure is not limited thereto. For example, the electronic device (110) may directly receive a request from the user through an input device of the electronic device (110), and may display a screen including the detailed page through an output device of the electronic device (110) and provide it to the user. That is, it should be understood that at least some of the operations described as being performed by the user's device (120) in relation to the present disclosure may be performed by the electronic device (110), and such an embodiment also falls within the scope of the present disclosure.

Meanwhile, depending on the embodiment, two or more of the electronic device (110) and the user's device (120) may be implemented as a single device. For example, if the electronic device (110) and the user's device (120) are implemented as a single device, the operations of the user's device (120) described below may be performed by the electronic device (110), and the operation of transmitting and receiving information between the electronic device (110) and the user's device (120) may be understood as an operation in which information is processed within the electronic device (110).

More detailed information regarding the operation of the electronic device (110) is described later in FIG. 2, etc.

Users may include various entities that wish to receive services. For example, users may include a natural person ordering food or a legal entity requesting provision of a solution service.

The user's device (120) includes a device that the user operates to receive a service, and the user's device (120) can perform or provide one or more roles and functions for the user to receive the service. For example, the user's device (120) can receive a user's request for a detailed page related to service provision and transmit it to the electronic device (110), and receive the detailed page from the electronic device (110) and provide it to the user.

The electronic device (110) and the user's device (120) may include a computer device, a mobile communication terminal, a server, etc. The electronic device (110) and the user's device (120) may include an input device such as a touch pad, a mouse, a keyboard, etc. for receiving an input, or may be connected to an input device. In addition, the electronic device (110) and the user's device (120) may include an output device such as a screen, a speaker, an interface device, etc. for providing information to a user, or may be connected to an output device. Furthermore, the input device and the output device of the electronic device (110) and the user's device (120) may be configured integrally or may be interrelated, and for example, an interface for receiving an input may be displayed on at least one of the electronic device (110) and the user's device (120).

The operations related to a series of information providing methods according to various embodiments may be implemented by a single physical device, or may be implemented in a manner in which multiple physical devices are organically combined. For example, some of the components included in the information providing system (100) may be implemented by one physical device, and the remaining parts may be implemented by another physical device. For example, one physical device may be implemented as a part of the electronic device (110), and the other physical device may be implemented as a part of the user's device (120) or another external device. In some cases, each of the components included in the information providing system (100) may be distributed and arranged in different physical devices, and the distributed components may be organically combined to perform the functions and operations of the information providing system (100). For example, the electronic device (110) of this specification includes at least one sub-device, and some of the operations described as being performed by the electronic device (110) may be performed by the first sub-device, and other some of the operations may be performed by the second sub-device.

FIG. 2 is a flowchart illustrating a method for an electronic device to provide a detailed page including one or more contents in an information providing system according to one embodiment.

Referring to FIG. 2, an electronic device (110) according to an embodiment obtains a user's request for a detailed page related to the provision of a service (210). The user's request may be received through the user's device (120).

The detail page may include one or more contents related to the service. For example, in the case of a food preparation and delivery service, the detail page may include one or more of the following: information on the time required for delivery ordering, information on the number of times the user has ordered the item, information on applicable coupons related to the order, information on ongoing promotions related to the ordered item, and information on the store's representative menu image. Which of these pieces of information to include may be determined based on the priority among multiple candidate contents, as described later.

The electronic device (110) acquires one or more pieces of information related to the user (220). According to one embodiment, the electronic device (110) may acquire one or more pieces of information by checking a history of a plurality of items previously ordered by the user that satisfies a set condition. In this regard, according to one example, the set condition may include a condition related to the time of the user's ordering of the plurality of items. For example, the one or more pieces of information may include a history of a plurality of items ordered by the user over the past 6 months (i.e., an order history of items older than 6 months may not be included in the one or more pieces of information). By setting a condition related to the item order history in this way, for example, it is possible to preferentially provide more useful information that meets the customer's needs by considering the user's recent activities or recent interests.

However, this is an example, and it is not necessary to use the set condition to filter the order history of multiple items, and even when the set condition is used, various conditions other than the time of order (for example, whether the order amount exceeds the set amount) may be used. In addition, the set condition may not be used only in relation to the user's order for multiple items, and depending on the embodiment, the user's order for other items may be considered in addition to the multiple items (for example, the user's past order history for a currently sold-out menu may be considered), and various embodiments may exist.

Based on one or more pieces of information acquired, the electronic device (110) determines priorities of multiple candidate contents associated with multiple items related to the service (230). With respect to determining priorities, there may be various embodiments, such as an embodiment of determining priorities based on the number of orders and an embodiment of determining priorities based on the time of order, and more detailed information related thereto will be described later with specific examples in FIG. 5.

Based on the priority, the electronic device (110) provides a user with a detailed page including one or more contents included in a plurality of candidate contents (240). In this regard, not only can one or more contents to be included in the detailed page be determined based on the priority, but also the display order among the one or more contents to be included in the detailed page can be determined. In some embodiments, contents with a relatively lower priority in the display order may not be directly revealed on the screen, but may be displayed on the screen when there is an additional input from the user (e.g., a sliding input to check hidden contents).

Examples of detailed pages provided to users are illustrated in FIG. 3. Referring further to FIG. 3, a first detailed page (310) according to an example is understood as a page for ordering a menu of AA Sushi, and the plurality of candidate contents may include a plurality of menu contents sold by AA Sushi. In the case of the example of the first detailed page (310), the priorities of the plurality of menu contents are determined so that the contents have a higher priority in the order of the user's recent order history, and accordingly, the contents of "Futomaki", "Mini Udon", and "Oolong Tea" may be displayed in order on the screen of the device (120) of the user who has been provided with the first detailed page (310) (see drawing number 311).

According to another example, the second detailed page (320) is understood as a page for recommending a supplier (more specifically, a store selling a menu), and the plurality of candidate contents may include information on multiple stores. In the case of the example of the second detailed page (320), the priorities of the plurality of menu contents are determined so that they have a higher priority in the order in which the user frequently orders (i.e., the number of orders is high), and accordingly, “AA Sushi Gangnam Station” may be displayed on the screen of the device (120) of the user who has been provided with the second detailed page (320) (see drawing number 321).

Meanwhile, in the case of the example of the second detailed page (320), one or more contents recommending newly opened stores may be further included on the page (see drawing number 322). In this way, depending on the embodiment, a plurality of different types of contents may be included on the detailed page, and the priorities of the plurality of types may be determined according to a plurality of different methods and then comprehensively displayed on the detailed page, etc., and various embodiments may exist.

Furthermore, depending on the embodiment, the electronic device (110) may receive a user's input and determine a priority of a plurality of candidate contents based thereon. For example, the electronic device (110) may receive a user's input regarding which element to give priority to in determining the priority, and determine the priority based thereon. As a more specific example, the second detailed page (320) may provide a function that allows the user to select an element to give priority to in determining the priority, such as "by recommendation", "by most recent order", "by number of orders", or "by highest discount rate", and may determine a priority of a plurality of candidate contents based on a corresponding user input and provide a detailed page including one or more of the contents.

Returning to Fig. 2, in relation to the operation of providing a detailed page, the electronic device (110) may provide the user with type information corresponding to one or more contents. The type corresponding to each content may be related to whether it is supplier information or menu information, and may be determined by considering various factors such as whether the content is related to the progress of a current promotion.

In some embodiments, with respect to the function that allows the user to select elements to be given priority for determining priorities, the selectable elements may include content type information. In this case, when the user selects a specific content type, a higher priority (or, in some embodiments, a lower priority) may be given to content of that type.

According to one embodiment, if there is a specific item for which a promotion is in progress, the electronic device (110) may provide information indicating changes occurring in content related to the specific item on a detailed page based on the content of the promotion. The changes occurring in the content may include, for example, changes in price, changes in minimum order amount, and changes in free shipping conditions. With respect to the provision of information indicating changes, there may be various embodiments, such as an embodiment of hiding existing information and providing changed information, an embodiment of drawing a strikethrough on existing information and providing changed information, and an embodiment of providing changed information in a pop-up form overlaid on existing information.

According to one embodiment, if there is a specific item for which a promotion is in progress, the electronic device (110) may provide time information related to the progress of the promotion on the detail page. The time information may include information indicating the remaining time until the end of the promotion based on the current time, may include information indicating the end time of the promotion, and may be provided in various other ways. Meanwhile, even in the case of an embodiment that provides time information, if the promotion is always in progress or the end time of the promotion is not separately determined, the provision of time information may be omitted (of course, in this case, depending on the embodiment, information notifying that the promotion is always in progress or information notifying that the end time of the promotion is still uncertain may be provided instead).

According to one embodiment, the priority among the multiple candidate contents may be determined based on whether a promotion is in progress for multiple items (or multiple candidate contents) and at least one of the contents of the promotion. For example, for a menu where a price discount event is in progress, the priority may be determined to be high even if the number of orders is not high or there is no recent order history.

In addition, depending on the embodiment, there may be various embodiments related to providing a detailed page by reflecting the promotion information, such as providing information in real time on the detailed page to notify when a promotion is started for one or more items related to one or more contents included in the detailed page.

On the detailed page, when receiving a user input corresponding to at least a part of one or more contents, the electronic device (110) may provide detailed information related to the contents corresponding to the user input. The detailed information may include, but is not limited to, additional information related to the contents, and may include various types of information, such as information that provides expanded information so that existing content information can be more visually clearly confirmed. In addition, the electronic device (110) may provide the detailed information directly on the detailed page, but there may also be various examples, such as link information for accessing the detailed information is provided on the detailed page, and the detailed information is provided only when further user input corresponding to the link information is received.

Furthermore, the “user input” described throughout this disclosure may include explicit inputs such as mouse click input, screen touch input, and keyboard enter input, but may also include passive inputs such as hovering the mouse over a certain period of time or staring at a specific location over a certain period of time, and the type of input does not limit the scope of this disclosure.

An example related to receiving a user's input on a detailed page is illustrated in FIG. 4. Referring further to FIG. 4, when receiving a user's input corresponding to "Futomakki" among one or more contents (see drawing number 311) included in a first detailed page (310) according to an example, an electronic device (110) according to an embodiment may further provide information (401) notifying that a corresponding menu is included in a shopping cart to the user's device (120). According to an embodiment, the electronic device (110) may provide an interface that enables selection of the corresponding options together with selectable option information related to the corresponding menu (410). According to an embodiment, the electronic device (110) may provide a shopping cart page that includes the corresponding menu in its list (420), and according to an embodiment, the shopping cart page may include order information that basically selects an option that the user previously selected when ordering the corresponding menu (if there is no separate option selection by the user).

Returning to FIG. 2, the electronic device (110) according to one embodiment may provide information to the supplier of the item related to the one or more contents, indicating that it has provided a detail page including one or more contents. In this way, by informing the supplier (e.g., store) in advance of what contents are included on the detail page provided to the user, the supplier can prepare in advance for the increase in orders due to this, thereby minimizing the possibility of not being able to process orders due to an increase in the number of orders.

FIG. 5 is a diagram for exemplarily explaining a method for determining one or more contents included in a detail page according to one embodiment.

Referring to FIG. 5, there may be various embodiments related to determining priorities according to an embodiment (500). According to an embodiment, the electronic device (110) may check the user's recent ordering time for a plurality of items based on one or more pieces of information, and determine priorities based on the recent ordering time (see drawing number 510). For example, the electronic device (110) may cause the recent ordering time related to the plurality of items to have a higher priority in the order that it is closer to the current time. Furthermore, depending on the embodiment, in addition to considering the recent ordering time, at least some of the ordering times related to the user's previous order history may be generally considered to determine priorities, and so on.

According to an embodiment, the electronic device (110) may check the number of times a user orders a plurality of items based on one or more pieces of information, and determine a priority based on the number of orders (see drawing number 520). For example, the electronic device (110) may determine the priority of the plurality of candidate contents so that a content with a high number of orders related to the plurality of items has a high priority. In this regard, the calculation method of the number of orders is not limited to a specific method. For example, in the case where the plurality of items include a plurality of stores, if there is a record of a user ordering three bowls of futomaki, two bowls of mini udon, and two cups of oolong tea sold at a specific store through a single order, this may be determined as one order, or the number of orders may be calculated by menu and determined as three orders, or the number of orders may be considered by menu and determined as seven orders, and various calculation methods may exist.

Meanwhile, even in cases where multiple items include multiple menus, the number of orders can be calculated in various ways similar to the above, such as when three bowls of futomaki are ordered in one order, it can be judged as one order, or it can be judged as three orders by considering the number ordered for each menu.

In relation to a case where priority is determined based on the number of orders, an electronic device (110) according to an embodiment may further provide information on the number of orders for at least some of one or more contents included in a detail page, and in relation to this, it can be confirmed that phrases such as “10 orders,” “8 orders,” and “5 orders” are included and provided in the upper left corner of the content image in the example of drawing number 520.

According to one embodiment, the electronic device (110) may check the user's order history of multiple items after the detailed page is provided, and may re-determine the priorities of multiple candidate contents based on the user's order history of multiple items after the detailed page is provided. For example, the electronic device (110) may check the user's order history of items after the detailed page is provided, and may lower the priority of the corresponding contents if there was no user order for an item corresponding to specific contents included in the detailed page. As another example, if there was a user order for an item corresponding to specific contents not included in the detailed page, the electronic device (110) may increase the priority of the corresponding contents. In addition, various embodiments may exist, such as re-determining the priorities by considering the number of orders for each specific item or the order ratio for each item.

According to one embodiment, the electronic device (110) may obtain user feedback information on specific content included in a plurality of candidate contents, and may re-determine the priority of the specific content based on the obtained feedback information. For example, if there is negative feedback from the user corresponding to specific content included in a detailed page, the electronic device (110) may lower the priority of the corresponding content.

In some embodiments, the electronic device (110) may determine priorities by considering not only the user's feedback but also other customers' feedback. In this case, the user's feedback may be given more importance than other customers' feedback, but the scope of the present disclosure is not limited thereto.

As in the above-described embodiments, various information related to the user's activities can be considered, and depending on the embodiment, the priority can be determined based on various information related to the user in addition to the user's activities related to the service. For example, the electronic device (110) can check one or more pieces of personal information corresponding to the user based on one or more pieces of information, and determine the priority based on one or more pieces of personal information. For example, if the user is a man in his 20s living in Seoul, a high priority can be given to a store in the Seoul area that sells menus that men in their 20s would prefer.

In some embodiments, the electronic device (110) may determine priorities based on one or more pieces of information related to the user, as well as information that is not directly related to the user. For example, the electronic device (110) may determine preferences for the multiple items based on one or more of evaluation information for the multiple items and the number of times the multiple items were ordered during a set period, and may determine priorities based on the determined preferences. For example, referring to the example of drawing number 530, the electronic device (110) may determine priorities for the multiple candidate contents such that customer evaluations related to the multiple items have a high priority in a positive order. In this regard, the customer evaluation may be determined to be how positive it is based on the star rating included in the customer's review, the positive or negative words included in the customer's review, and the customer's overall reorder rate, but the scope of the present disclosure is not limited thereto.

As another example, referring to the example of drawing number 540, the electronic device (110) may determine the priorities of the plurality of candidate contents so that the sales amount during the set period (e.g., one day of 2022.06.11) with respect to the plurality of items are given a high priority. In this regard, the set period may include the day before the current time, or may include the current day based on the current time. On the other hand, if the set period includes the current day based on the current time, more resources may be required to continuously check the real-time sales amount.

According to an embodiment, the electronic device (110) may confirm that provision of a service is impossible for at least some of a plurality of items, and may re-determine the priority of content related to the items for which provision of a service is impossible. In this regard, with respect to items for which provision of a service is impossible, the electronic device (110) may confirm reason information related to the inability to provide a service and re-determine the priority by specifically considering the reason. For example, the electronic device (110) may consider whether the reason for inability to provide a service is a temporary reason, such as a surge in demand or a supply disruption, or a permanent reason, such as the closure or suspension of business of a store or a decision to delete a specific menu, and may lower the priority to the lowest in the case of a permanent reason, while giving a higher priority than the lowest in the case of a temporary reason. Alternatively, depending on the embodiment, if the reason for the unavailability of service is temporary, the electronic device (110) may not change the priority itself but may only change the way in which content is displayed on the details page until the reason for the unavailability of service is resolved (e.g., providing the phrase “Temporarily out of stock” or displaying the color of the content in light gray, etc.).

Although various embodiments for determining priorities have been described above, the scope of the present disclosure is not limited to these embodiments. For example, a case where a plurality of embodiments are combined to determine priorities may also fall within the scope of the present disclosure. As a specific example, the electronic device (110) may determine priorities of a plurality of candidate contents so that the contents with the highest number of orders have higher priorities, and among candidate contents with the same number of orders, the priority may be determined by considering the most recent order time more.

FIG. 6 is an example diagram to exemplarily explain how one or more contents are displayed on a detail page according to one embodiment.

Referring to FIG. 6, there may be various embodiments related to the manner in which one or more contents according to an embodiment are displayed on a detailed page (600). According to an embodiment, the electronic device (110) may sequentially provide one or more contents in a carousel form (610). According to an embodiment, the electronic device (110) may provide one or more contents in a checkerboard form (620). In addition, there may be various embodiments related to specific display methods related to content provision, and a specific embodiment does not limit the scope of the present disclosure.

According to one embodiment, the electronic device (110) may provide suggestion information for ordering at least some of the contents while providing one or more contents, which may be determined based on, but is not limited to, a user's previous order history. In relation to this, the electronic device (110) according to one embodiment may provide only a function for ordering all of the contents included in the suggestion information at once while providing the suggestion information (640), or may further provide a function for selectively ordering only some of the contents included in the suggestion information (630).

Figure 7 is a flowchart of a method for providing information according to an embodiment.

Referring to FIG. 7, an electronic device (110) according to an embodiment obtains a user's request for a detailed page related to the provision of a service (710). The user's request may be received through the user's device (120), and the detailed page may include one or more contents related to the service.

The electronic device (110) obtains one or more pieces of information related to the user (720). According to one embodiment, the electronic device (110) may obtain one or more pieces of information by checking a history of a plurality of items previously ordered by the user that satisfies a set condition (e.g., a condition related to the time of order).

Based on one or more pieces of information, the electronic device (110) determines priorities of multiple candidate contents associated with multiple items related to the service (730). In order to determine priorities, the user's activities and various information may be considered, and depending on the embodiment, the priorities may be determined based on various information associated with the user in addition to the user's activities related to the service, and further, the priorities may be determined based on information not directly related to the user, and thus, there may be various embodiments related to determining priorities.

Based on the priority, the electronic device (110) provides the user with a detailed page including one or more contents included in the plurality of candidate contents (240). Not only can one or more contents to be included in the detailed page be determined based on the priority, but also the display order among the one or more contents to be included in the detailed page can be determined.

FIG. 8 is an exemplary diagram of a configuration of an electronic device providing information according to an embodiment.

Referring to FIG. 8, the electronic device (110) includes a transceiver (810), a processor (820), and a memory (830). The electronic device (110) is connected to a user's device (120) and other external devices through the transceiver (810) and can exchange data.

The processor (820) may include at least one of the devices described above with reference to FIGS. 1 to 7, or may perform at least one method described above with reference to FIGS. 1 to 7. The memory (830) may store information for performing at least one method described above with reference to FIGS. 1 to 7. The memory (830) may be a volatile memory or a nonvolatile memory.

The processor (820) can execute a program and control an electronic device (110) to provide information. The code of the program executed by the processor (820) can be stored in the memory (830).

Additionally, the electronic device (110) of one embodiment may further include an interface capable of providing information to a user.

Meanwhile, the present specification and drawings have disclosed preferred embodiments of the present invention, and although specific terms have been used, they have been used only in a general sense to easily explain the technical contents of the present invention and to help understand the invention, and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modified examples based on the technical idea of the present invention can be implemented in addition to the embodiments disclosed herein.

The electronic device or terminal according to the above-described embodiments may include a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program commands executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., a read-only memory (ROM), a random-access memory (RAM), a floppy disk, a hard disk, etc.) and an optical reading medium (e.g., a CD-ROM, a Digital Versatile Disc (DVD)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various numbers of hardware and/or software configurations that perform specific functions. For example, the embodiment may employ integrated circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly to the fact that the components may be implemented by software programming or software components, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, Python, etc., including various algorithms implemented by a combination of data structures, processes, routines, or other programming configurations. The functional aspects may be implemented by algorithms that are executed on one or more processors. In addition, the present embodiment may employ conventional techniques for electronic environment setting, signal processing, and/or data processing. Terms such as “mechanism,” “element,” “means,” and “configuration” can be used broadly and are not limited to mechanical and physical configurations. The terms can also include the meaning of a series of software processes (routines) in connection with a processor, etc.

The above-described embodiments are only examples, and other embodiments may be implemented within the scope of the claims set forth herein.

Claims (18)

In a method of providing information on an electronic device,
A step for obtaining a user's request for a detailed page related to the provision of a service;
A step of obtaining one or more pieces of information related to said user;
A step of determining priorities of a plurality of candidate contents associated with a plurality of items related to the service based on one or more of the above information; and
A method for providing information, comprising the step of providing the user with the detailed page including one or more contents included in the plurality of candidate contents based on the priorities.
In the first paragraph,
The steps to determine the above priorities are:
A step of checking the number of orders of the user for the plurality of items based on the one or more pieces of information; and
A method for providing information, characterized by including a step of determining the priority based on the number of orders.
In the first paragraph,
The steps to determine the above priorities are:
A step of determining the time of the user's most recent order for the plurality of items based on the one or more pieces of information; and
A method for providing information, characterized by comprising a step of determining the priority based on the time of the most recent order.
In the first paragraph,
The step of obtaining one or more of the above information is
Including a step of checking the history of the user's previous orders of the plurality of items that satisfy the set conditions,
A method for providing information, wherein the set conditions include conditions related to the user's order time for the plurality of items.
In the first paragraph,
The steps to determine the above priorities are:
A step of confirming a preference for the plurality of items based on at least one of evaluation information for the plurality of items and the number of times the plurality of items were ordered during a set period; and
A method for providing information, characterized by comprising a step of determining the priority based on the preference.
In the first paragraph,
The steps to determine the above priorities are:
A method for providing information, characterized by including a step of determining the priority based on whether a promotion for the plurality of items is in progress and at least one of the contents of the promotion.
In the first paragraph,
The step of providing the above detailed page to the above user is
A method for providing information, characterized in that it includes a step of providing information indicating changes occurring in content related to a specific item based on the contents of the promotion, when a specific item for which a promotion is in progress exists.
In the first paragraph,
The step of providing the above detailed page to the above user is
A method for providing information, characterized in that it includes a step of providing time information related to the progress of a promotion when there is a specific item for which a promotion is being carried out.
In the first paragraph,
A method for providing information, characterized in that it further comprises the step of providing information to a supplier of an item related to said one or more contents, notifying that said detailed page including said one or more contents has been provided.
In the first paragraph,
The step of providing the above detailed page to the above user is
A method for providing information, characterized by including a step of providing the user with type information corresponding to one or more of the contents.
In the first paragraph,
When receiving user input corresponding to at least a portion of one or more of the contents on the above detailed page,
A method for providing information, characterized by further comprising the step of providing detailed information related to content corresponding to the user's input.
In the first paragraph,
The steps to determine the above priorities are:
A step of verifying one or more pieces of personal information corresponding to the user based on the one or more pieces of information; and
A method for providing information, characterized by comprising a step of determining the priority based on one or more pieces of personal information.
In the first paragraph,
A step of confirming the order history of the multiple items ordered by the user after providing the detailed page; and
A method for providing information, characterized in that it further includes a step of re-determining the priority of the plurality of candidate contents based on the history of orders of the plurality of items by the user after providing the detailed page.
In the first paragraph,
A step of obtaining the user's feedback information on a specific content included in the plurality of candidate contents; and
A method for providing information, characterized in that it further comprises a step of re-determining the priority of the specific content based on the feedback information.
In the first paragraph,
A step of confirming that the provision of the service is impossible with respect to at least some of the above multiple items; and
A method for providing information, characterized in that it further includes a step of re-determining the priority of content related to an item for which provision of the above service is impossible.
In Article 15,
The step of re-determining the above priorities is
A method for providing information, characterized by further comprising a step of verifying reason information related to the unavailability of the above service.
A non-transitory computer-readable storage medium having recorded thereon a program for executing the method of claim 1 on a computer.
In an electronic device providing information,
comprising a transceiver, a memory storing instructions, and a processor;
The above processor is connected to the transceiver and the memory,
Obtain user requests for detailed pages related to the provision of services;
Obtain one or more pieces of information related to said user;
Based on one or more pieces of information above, determining priorities of multiple candidate contents associated with multiple items related to the service;
An electronic device that provides the user with the detailed page including one or more contents included in the plurality of candidate contents based on the above priorities.

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