KR20000037034A - Automatic Download Advertising Method in the Internet - Google Patents

Abstract

The present invention relates to a method for automatically downloading advertisements on the Internet, and in particular, when a user clicks on a banner, the advertisement data file of a company from a user terminal while being loaded into the home page of the company. ) Is a method for automatically downloading advertisements from the Internet that are loaded.

The method of the present invention comprises the steps of reading a class ID for an advertisement data file while detecting a banner click of a user and loading a home page; Calling an API function file to search whether a class ID identical to the read class ID exists in the user terminal; If the same class ID exists in the user terminal, calling the video plug-in to set attributes and display the advertisement data file directly in the user terminal according to the attribute; And a step of automatically linking to the home page in the stopped state after checking the state of the advertisement data file.

Description

Automatic Download Advertising Method in the Internet}

The present invention relates to a method for automatically downloading advertisements on the Internet, and in particular, when a user clicks on a banner, the advertisement data file of a company from a user terminal while being loaded into the home page of the company. ) Is a method for automatically downloading advertisements from the Internet that are loaded.

In general, advertising through the Internet is carried out through the homepage of the Internet itself, the technology of the advertising used on the Internet is the most common form of the web (web) that leads to the advertiser's site (Site) or buffer page (Buffer Page) Advertisement on the), commonly referred to as a banner, it uses a variety of sizes (images), using the movement of the image, color, text, etc.

In general, the user can view advertisements or information provided by the website on the web site only when the user visits any homepage through the Internet, and the company that established the homepage can only view the user while the user visits the homepage. Could deliver advertising or information to.

Then, the configuration for performing the advertisement on the conventional Internet, as shown in Figure 1, the user terminal 11, the web browser 12, the modem 13, the SLIP / PPP server host 14 and And a web server 15.

Here, the web browser 12 obtains the information desired by the user from information providers connected to the Internet, displays the information on the user terminal 11 in various forms, and receives the data received from the user terminal 11 from the modem 13. Through). The SLIP / PPP server host 14 is a connection means for controlling a physical connection between the web browser 12 and the Internet. The SLIP / PPP server host 14 converts a data format for use through the modem 13 to use a data format used on the Internet. Use a server that supports SLIP / PPP. The web server 15 outputs a home page to the web browser 12 through the SLIP / PPP server host 14 when an internet connection request is input through the SLIP / PPP server host 14, Receives and outputs the recorded user identification information, receives the advertisement document name according to the characteristics of the user, and stores the advertisement document stored in the advertisement document file to the web browser 12 through the SLIP / PPP server host 14. Output

On the other hand, when a user presses a banner to visit a homepage of an arbitrary company through the Internet, the user may feel bored because the time to load the homepage is long. To solve this problem, when the user presses the banner, While loading to the homepage, it shows the image for a simple promotion for the company and can be converted to the homepage.

However, in the case of the prior art, the promotional image displayed while the homepage of an arbitrary company is being loaded is a file stored in the server, and thus has another loading time. As a result of another waste of time, the boredom can be further aggravated by the user, which causes the homepage of the advertising company to be turned off, resulting in an adverse effect of the advertisement.

The present invention relates to an internet advertisement using automatic download in order to solve the above-mentioned problems, the identification of each company's advertisement data file stored in the server while being loaded into the company's homepage when the user clicks the banner The purpose of the present invention is to compare the advertisement data file stored by the user terminal with information and to read the advertisement data file immediately on the user terminal to quickly display the advertisement.

In addition, the present invention is to automatically store the advertisement data file for each company stored in the server in the memory unit of the user terminal, the next time the banner is pressed, the advertisement of the company to the user by loading the advertisement from the memory unit The purpose of this is to reduce the loading time to a minimum and to maximize the effectiveness of the advertisement.

1 is a block diagram showing a configuration for performing an advertisement on a conventional Internet (Internet).

2 is a block diagram showing a method for automatically downloading (Download) advertising on the Internet according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

11: user terminal 12: Web browser

13: Modem

14: SLIP / PPP (Serial Line Internet Protocol / Point to Point Protocol) Server Host

15: web server

According to an embodiment of the present invention, an automatic download advertisement method in the Internet includes: reading a class ID for an advertisement data file while detecting a user's banner click and loading a homepage; Calling an API function file to search whether a class ID identical to the read class ID exists in the user terminal; If the same class ID exists in the user terminal, calling the video plug-in to set attributes and display the advertisement data file directly in the user terminal according to the attribute; And a step of automatically linking to the home page in the stopped state after checking the state of the advertisement data file. Here, the video plug-in extends the function of a browser to handle a new Multipurpose Internet Mail Extension (MIME) type, and an object of the video plug-in can be inserted into a web page using an embed tag, and the video Browsers that don't support plug-ins use the Nombed tag to display alternative text, and Javascript and Java perform information exchange with video plug-ins with the original methods.

Alternatively, the automatic download advertisement method in the Internet according to an embodiment of the present invention loads and displays the advertisement data file in the user terminal when the same class ID does not exist in the user terminal and simultaneously designates the designated memory of the user terminal. Characterized in that it further comprises the process of downloading to. The downloading of the advertisement data file may include selecting an advertisement data file and compressing the moving image file into a cap file together with information of the moving image file; Executing a series of commands in a DOS prompt to sign a cap file using a predetermined certificate; Transmitting a cap file to a user terminal in a Uniform Resource Locator (URL) of a codebase; And downloading a cap file from the user terminal and registering a new video file in the registry. Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Although the configuration for the automatic download advertisement on the Internet according to an embodiment of the present invention is not shown in the drawings for convenience of description, the user terminal when the user clicks on a banner through a user terminal such as a computer or a terminal device of the user is greatly selected. A part necessary to store an advertisement, which recognizes and compares the information of the advertisement data file stored at the designated location in the user terminal with the information of the data file stored in the server, and an automatic data download portion which automatically stores the advertisement data file; It consists of a part that loads and executes the advertisement data file into a web page, and an automatic link portion that automatically moves to the corresponding homepage after executing the advertisement data file. Here, the advertisement data file includes not only a video file but also a specific advertisement homepage and data for a specific purpose.

The automatic download advertisement method on the Internet according to an embodiment of the present invention will be described with reference to the flowchart of FIG. 2.

First, when a user clicks a banner through a user terminal such as a computer or a terminal device, a web server loads an advertisement data file of each company while loading a homepage stored in an internal memory. Recognizes and compares the information of the advertisement data file stored in the memory of the terminal and the information of the advertisement data file stored in the server.

In other words, the class identification and code base are coded on a web page for each company and placed on the web server. When the user clicks on the banner, the web server detects the user's banner click. (S1) In order to load the advertisement data file while loading the homepage stored in the memory in the web server, the class ID of the web page is read (step S2).

Then, an API (Application Programmers Interface) function file is called to execute whether the advertisement data file stored in the memory in the web server exists in the memory in the user terminal (step S3).

At this time, it is searched whether a class ID identical to the class ID of the web page read in the second step S2 exists in the hard disk in the user terminal. That is, the advertisement data file stored in the memory in the web server is stored in the user. Check whether the memory exists in the terminal (step S4).

If the same class ID does not exist in the user terminal by comparing the class ID of the web page in the fourth step (S4), the web server calls the download API to load the advertisement data file into the web page of the user terminal. At the same time as the display (step S5), the advertisement data file is automatically downloaded to a designated location of the memory in the user terminal (step S6).

In this case, in order to store the advertisement data file in the user terminal, an advertisement data file that shows a web page must first be selected and an internet component download technology is used. In order to use the corresponding internet component download technology, a video file is captured in a cap file (Cab). File). It compresses with Inf File that contains the information of the video file. After compressing the video file and the information file together, execute a series of commands at the DOS prompt and use the certificate that you already have. Sign on. Alternatively, you can code your own executable program.

Thereafter, the cap file containing the video file is transmitted from the URL of the codebase, and the user terminal downloads the cap file and registers and shows a new video file in the registry.

On the other hand, if the same class ID exists in the user terminal by comparing the class ID of the web page in the fourth step (S4), the advertisement data directly at the user terminal using a plug-in that can play a video on the web page File, for example, CF advertisement video file is loaded into a web page and executed automatically.

In other words, it invokes a video plug-in capable of playing a video on the advertising data web page (step S7), and the video plug-in uses an advertisement data file stored in the memory in the user terminal (eg, Netscape). ) Is a small code library with the ability to handle new MIME types not supported by.

On the other hand, in the way that web browsers merge, they can be classified into two categories in the sense of true coalescing. In other words, Helper Applications are the first generation of web browsers that invoke other applications, that is, first-generation browsers that help other web browsers to run when they need help. The second is the Netscape plug-in, which uses dynamic binding in the true sense of the word, which is fully integrated as part of the browser. Here, the plug-in used to refer to modules for adding special effects to a graphic package such as Photoshop, but Microsoft proposed the ActiveX module, which is an OLE technology based on Windows applications. Control is the basis for this rapidly growing Web technology, supported by a wide range of Windows application resources and developers.

In general, when Netscape is loaded, it finds an available plug-in and registers a MIME type that can be supported using that plug-in. When Netscape receives a file with a MIME type that supports a registered plug-in, it loads the plug-in. Pass it to a plugin that can handle the file. And, plug-ins are different from the helper applications that web browsers use to handle and display unsupported file types, that is, they exchange information with Netscape but with Netscape elements such as JavaScript or Java applets. You cannot perform actions together.

In addition, the plug-in that plays the video format among the plug-in types is inserted into the web page and its properties are set. Here, the height property is defined together with the unit property and the URL of the object to be inserted. And the Width property are also defined along with the Unit property and define whether the Hidden property plug-in should be visible and define a palette (color palette) for the plug-in, which is either in the foreground or in the background. It can be set to one, and is only available for the Netscape Windows version. The plug-in space defines the MIME type for the embedded tag in the form after defining the URL of the web page containing the command when downloading the plug-in for the embedded type. Define a name for the plug-in object inserted into the, and the units define the units for the height and width attributes, which can take a pixel and the value of 'en' and the pixel becomes the unit's default value. .

Then, the advertisement data file, for example, the CF advertisement video file, is directly loaded from the user terminal and displayed on the web page according to the attribute of the set plug-in (step S8), that is, various attributes are obtained by using the called plug-in. Functions are created accordingly, and the video files are manipulated using the functions. In this case, we use a computer language called JavaScript, which has two objects: plug-ins and MIME type plug-ins that can be used in scripts to determine whether a particular plug-in or MIME type is supported. The two objects are properties of the Navigator object, the plug-in objects are arrays, and each plug-in is available to the browser.

In addition, the plug-in object has five properties: the name specifies the name of the plug-in, the file name is the file name of the plug-in installed on the local system, the description is the description provided by the plug-in, and the length is the length of the plug-in. Count and tells you which MIME types are supported by the MIME type plug-in. You can also check the plug-in object itself to see if a particular plug-in exists, specifically an array of all MIME types supported by the browser through a MIME-type plug-in or helper application, each of which is an MIME type object. Represented by and the array itself is indexed by name or by the name of the MIME type.

In addition, a MIME type object has three attributes, the first name being the name of the MIME type, such as' image / jpeg 'or video / avi', the description being the description of the MIME type, and the plug-in being the file suffix for the MIME type. Pointer to a string containing a comma separated list of. For example, for 'Tiff' images, 'navigator.mimeType ["image / tiff"]. Suffixes' has the values 'tiff, tif' and 'navigator.mimeType ["image / tiff"]. Description' Same as TIFF Image '.

Also, just as Live Connector enables the exchange of information between Java and JavaScript, plug-ins provide similar functionality, and the basic Live Connector model enables the exchange of information between Java and plug-ins, and between Java and JavaScript. And because Java and JavaScript are tightly integrated, JavaScript can call plug-in functions available in the Java environment, and the core of the live connector is the Java runtime interface, which is the original method written in C or C ++. It is very important that the original method can be part of a plug-in, and that the method can be called from the JavaScript. The Java environment includes the 'netscape.plgin.Plugin' class, and each plug-in The class is an instance, and each plug-in can be accessed through the 'document.plugins array. Netscape 3.0, for example, comes with a Live Video plug-in.

In addition, the plug-in's objects can be accessed in Java, which makes it possible to access them in JavaScript, and the live video plug-in description document uses the four original methods in the Java environment, for example, the play function (that is, play ()). Stops playing the source file, 'seek (position)' sets the current position to the position where the position specifies the frame number, and 'rewnd ()' sets the current position to the beginning of the video. Using this method, it is possible to create a simple control panel for a video file with JavaScript embedded. You can also use it to play live video in full screen, or create a plug-in that builds on the Netscape-provided API, which has Windows, Macintosh and Unix versions and asks a few questions. Provide. This means that Netscape registers MIME types, draws window elements and receives events from windows, reads URLs, hosts data in URLs, implements protocol handlers, generates data for other plug-ins, and that plug-in can have a different look. Data streams can be opened from the network or from a local file system and are automatically installed the first time a user accesses a new data type.

The plug-in API also provides plug-in developers with two different appearances: embedded and full page, which are used as part of a larger web document and operate only in the rectangular area of the web page. Defined within the tag, the full-page plug-in is displayed in the entire frame of the Netscape window and can be used in hidden mode by defining 'Hidden = True' within the Embed tag. Hidden plug-ins are executed on the background screen without being displayed. This is the same type of plug-in as the audio player.

On the other hand, the main function of the plug-in is to perform network access. The plug-in can open a data stream and request a URL that the plug-in can use, request as many data streams as the Netscape browser allows, and the data for the plug-in. Data received in the stream is patched by the browser and stored like any other data. Here, the data stream can be opened in two modes by the plug-in, one in push mode, where the plug-in receives data when it arrives from the server, and the second pull mode requires the plug-in. When data is requested.

Also, in order to use the plug-in in a browser, it must be installed in the correct directory. The plug-in can be installed automatically using an installation program provided by the plug-in developer, or can be installed by the user. Therefore, the procedure for providing the installation function using the help is as follows.

First, the developer of the web page uses Embed's plug-in page attribute, which defines the address of the web page with information about how to download and install the plug-in. Then, when the user requests a web page with an embedded document, the browser opens a dialog box that takes you to a URL that contains detailed information about the plug-in.

Therefore, if the user chooses to go to the URL defined in the plug-in page properties, the browser will be restarted after downloading and installing the plug-in. And if the user selects Cancel in the dialog, the browser does not show the dialog to the user.

Finally, to summarize the plug-in, the plug-in extends the browser's capabilities to handle new MIME types, allowing plug-in objects to be embedded in web pages using embedded tags, and browsers that do not support plug-ins. Alternative text is displayed using the No Embed Tag. In addition, JavaScript and Java can exchange information with plug-ins that have native methods.

Then, it is checked whether the advertisement data file played by the above-described method is stopped or a predetermined time has elapsed, that is, the state of the advertisement data file is checked (step S9). In this case, when the state of the advertisement data file is stopped in the ninth step (S9), by using a function of Javascript that causes a specific event to occur or checking a time attribute, the link is automatically linked to the corresponding site or buffer page, that is, the homepage. (Step S10).

As described above, when the user clicks on the banner, the advertisement data file stored by the user terminal using identification information of the advertisement data file for each company stored in the server while being loaded into the homepage of the company; By comparing the ad data file directly on the user's device and displaying the ad quickly in the same case, the advertiser can reduce the user loading time to a minimum and directly affect the advertising data files that can directly affect the effect obtained from the banner. This can maximize the effectiveness of the advertisement and eliminate server load and video dropouts resulting from the way the advertisement data file is accessed and played on the server.

Claims (4)

Reading a class ID for the advertisement data file while detecting a banner click of the user and loading the home page; Calling an API function file to search whether a class ID identical to the read class ID exists in the user terminal; If the same class ID exists in the user terminal, calling the video plug-in to set attributes and display the advertisement data file directly in the user terminal according to the attribute; And automatically linking to the home page in the stopped state after checking the state of the advertisement data file. The method of claim 1, And when the same class ID does not exist in the user terminal, the advertisement data file is loaded and displayed on the user terminal and downloaded to a designated memory of the user terminal. Download advertising method. The method of claim 2, The advertisement data file download process may include selecting an advertisement data file and compressing the video file into a cap file together with information of the video file; Executing a series of commands in a DOS prompt to sign a cap file using a predetermined certificate; Transmitting a cap file to a user terminal in a URL of a code base; Downloading the cap file from the user terminal and registering a new video file in the registry comprising the automatic download advertising method on the Internet, characterized in that made. The method of claim 1, The video plug-in extends the browser's functionality to handle new MIME types, and the object of the video plug-in can be inserted into a web page using an mbed tag, and browsers that do not support the video plug-in can be nobed. A method of automatic download advertising from the Internet, which uses tag to show alternative phrases, and Javascript and Java perform information exchange with video plug-in with original methods.