Northumbria University
Newcastle Business School
This study examined "The Impact of artificial intelligence on organizational performance: Insights from VFD micro finance bank". Methodology: Relevant data were drawn from selected one hundred (100) staff of VFD micro finance bank in... more
The paper examined the impact of ageism on social wellbeing of older adults. The main objective of the study is to evaluate the impact of ageism on the social wellbeing of older adults. These includes the impact of ageism on social... more
This study examined "the effectiveness of loyalty programs on consumer retention and satisfaction in telecommunication companies in Nigeria". Methodology: Relevant data were drawn from sixty (60) selected staff of MTN in Ikeja Lagos,... more
In those MMO games which specifically, through use of the EULA and TOS, prohibit the buying or trading of in-game currency for real currency, the ongoing customer decision to maintain paying their subscription and maintain their... more
- by David Grundy
A summary table of the overall data collection of the study
- by David Grundy
A breif section of my conclusions chapter which details the practical and managerial contributions of my thesis
- by David Grundy
This paper seeks to add to the small but developing literature on the effectiveness of Blogging as a tool to promote continuous and deep learning in higher education. Deep learning is associated with students being able to incorporate and... more
Garbage in, Garbage out? Questioning Key Variable Validity in Contemporary Quantitative Crowdfunding Research Objectives Crowdfunding research, usually firmly rooted in quantitative analysis of backing progress towards a set funding goal,... more
- by David Grundy
This study empirically examines the impact of 'first-order' foresight capabilities on SME product/service adaptiveness (PSA). It further tests the moderating effect of environment dynamism (IND) on the associations between these... more
This study examines the critical role of the SME's marketing function (SME's MF) perceived effectiveness in leveraging entrepreneurial (SME) network ties to improve strategic adaptiveness (SA). The study tests whether a marketing function... more
Despite the extensive literature on the HRM systems and practices of MNCs from developed countries, there are serious gaps in our understanding of emerging countries multinationals HRM practices and systems at both home and host... more
Purpose The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation strategic innovation and adaptiveness in the host... more
Renewable energy is being increasingly touted as the “fuel of the future,” which will help to reconcile the prerogatives of high economic growth and an economically friendly development trajectory. This paper seeks to examine... more
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Committees on a board of directors are now subject to recommendations by regulations in practically all jurisdictions. At the same time, scholarly work on the topic has escalated since the mid-1990s. In this review article, we examine... more
Designing a modular product architecture and corresponding organization design may enable firms to internationalize more effectively and efficiently. Open and closed, integrated, and modular product architectures may be associated with... more
Although corporate social responsibility (CSR) has gained increasing academic attention, we lack a solid understanding of how managerial perceptions underpin firms’ sustainability practices. This study interprets and sheds light on... more
Despite the considerable research on strategic persistence, there remains a lack of understanding as to why companies persist with underperforming workers. Our study seeks to fill this gap in the literature by integrating the concepts of... more