Smartphone-induced Behaviour: Utilisation, Benefits, Nomophobic Behaviour and Perceived Risks
Journal of Creative Communications, 2021
Smartphone has become an essential part of human lives. People tend to treat it as another part o... more Smartphone has become an essential part of human lives. People tend to treat it as another part of their body. Besides communication purposes, it is used for searching information, monetary transactions, shopping, social networking, entertainment, etc. This study aims at analysing the factors influencing smartphone usage and behavioural changes among college students under four constructs: utilisation, benefits, nomophobic behaviour and perceived risks (UBNR). An instrument was created with factors concerning the research and administered in a top-ranked private university of Bangalore, India. The research was carried out with a total of 122 responses. The results show that there is no significant difference in the attitude of males and females in most of the factors except social anxiety. Females experience more social anxiety and use smartphone more for maintaining their social relationships. There is no significant difference between the age group of students in all the four cons...
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of the suggested class of estimators were obtained. Some estimators are also derived from the proposed class of estimators by allocating the suitable values of constants used. It has been shown that the proposed estimator is more efficient than the usual unbiased estimator and other estimators. Moreover, these theoretical findings are supported by simulation.
statistics was used to analyse the data. The results validate TAM and add that Perceived Trust and Self-Efficacy directly influence behavioural intentions, hence adding new constructs to TAM.