Duncan Duke

Innovations, Jul 1, 2017

In Silicon Valley, getting to Plan Band then to Plans C, D, and E-is often only a phone call or a... more In Silicon Valley, getting to Plan Band then to Plans C, D, and E-is often only a phone call or an informal lunch meeting away. Robust infrastructure, dense social networks, and a rich industry ecosystem supply the opportunities startups need to reframe their value propositions and pivot to new markets. 112 innovations / Policy Design innovations / volume 11, number 3/4

Download

Town-Gown Partnerships

Proceedings, 2013

Porter’s Five Forces and the Coffee Industry

Management teaching review, Sep 1, 2017

This multiphase classroom exercise is designed for undergraduate students in capstone strategic m... more This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter's Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company they feel familiar with, Starbucks. Through the exercise, they discover that they can gain a much deeper understanding of the firm and generate new insights by taking a wider look at the industry and rigorously applying an analytical framework. The exercise has five distinct in-class steps that include collaborative case analysis and discussion, work in teams to research a firm and devise a strategy, and group presentations. It also includes a preclass assignment that ensures sufficient student preparation.

Download

Why Don’t BOP Ventures Solve the Environmental Problems They Initially Set Out to Address?

Organization & Environment, Aug 1, 2016

As Western firms have tried to create new businesses in low-income communities that solve social ... more As Western firms have tried to create new businesses in low-income communities that solve social and environmental problems, they have learned that they need to be socially embedded in order to develop the business models successfully. Thus, some firms have deployed field teams to their target BOP (bottom of the pyramid) markets; tasked with creating the new businesses in close cooperation with local stakeholders and consumers. In this article, I examine how two firms launched BOP ventures in a socially embedded manner and describe how this iterative approach engenders extensive shared decision making, unclear organizational boundaries, and conflicting goals. These factors obliged the field teams to construct new business opportunities that shifted the initial social and environmental goals of the initiatives: emphasizing locally valued social benefits in the businesses’ value propositions, de-emphasizing the original environmental impact objectives, and generating unforeseen positive environmental effects related to their evolved cost structures.

The Management Field in Light of the Climate Crisis: What Changes Do We Have to Make?

Proceedings - Academy of Management, Aug 1, 2020

The Opportunity Construction Logic: A Source of Organizational Hybridity in Social Enterprises

Proceedings - Academy of Management, 2015

Hybrid organizations are those in which two or more institutional logics are combined in new ways... more

Entrepreneurial Sensemaking: Building Novel Businesses In New Market Space

Download

Profits at the bottom of the pyramid

Harvard Business Review, 2014

The best way for companies to improve the lives of the world’s poorest people--those at the botto... more The best way for companies to improve the lives of the world’s poorest people--those at the bottom of the pyramid--is to focus first on doing good business, not just on doing good. That’s the contention of the authors, who say that a steady flow of profits from manageable ventures will pave the way for later investments in more-ambitious socially beneficial projects. The authors cite two main challenges in selling profitably to the bottom of the pyramid: changing consumers’ behavior and changing the way products are made and delivered. To help companies see how these challenges affect various business prospects, they have developed an “opportunity map” that classifies opportunities along a spectrum from the least complex and resource-intensive to the most. At the simplest end are targeted marketing opportunities in mature markets. In the middle are opportunities in growth markets: efforts to redesign products, extend distribution channels, or create new ones. At the other end of the...

Making Strategy Valuable to Undergraduate Students

The Management Field in Light of the Climate Crisis: What Changes Do We Have to Make?

Academy of Management Proceedings, 2020

From Home Runs to Base Hits

Innovations: Technology, Governance, Globalization, 2017

In Silicon Valley, getting to Plan Band then to Plans C, D, and E-is often only a phone call or a... more In Silicon Valley, getting to Plan Band then to Plans C, D, and E-is often only a phone call or an informal lunch meeting away. Robust infrastructure, dense social networks, and a rich industry ecosystem supply the opportunities startups need to reframe their value propositions and pivot to new markets. 112 innovations / Policy Design innovations / volume 11, number 3/4

Download

The Opportunity Construction Logic: A Source of Organizational Hybridity in Social Enterprises

Academy of Management Proceedings, 2015

Hybrid organizations are those in which two or more institutional logics are combined in new ways... more

Porter’s Five Forces and the Coffee Industry

Management Teaching Review, 2017

This multiphase classroom exercise is designed for undergraduate students in capstone strategic m... more This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter's Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company they feel familiar with, Starbucks. Through the exercise, they discover that they can gain a much deeper understanding of the firm and generate new insights by taking a wider look at the industry and rigorously applying an analytical framework. The exercise has five distinct in-class steps that include collaborative case analysis and discussion, work in teams to research a firm and devise a strategy, and group presentations. It also includes a preclass assignment that ensures sufficient student preparation.

Download

Entrepreneurial Sensemaking: Building Novel Businesses In New Market Space

Download

The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies

Innovations: Technology, Governance, Globalization, 2008

In short, the poorest populations raise a prodigious new managerial challenge for the world's wea... more In short, the poorest populations raise a prodigious new managerial challenge for the world's wealthiest companies: selling to the poor and helping them improve their lives by producing and distributing products and services in culturally sensitive, environmentally sustainable, and economically profitable ways.

Download

Strategic Initiatives at the Base of the Pyramid: A protocol for mutual value creation

Base of the Pyramid …, 2005

Download

Strategic Initiatives at the Base of the Pyramid

A Protocol for Mutual …, 2005

... Roland Bunch, World Neighbors Nila Chatterjee, University of North Carolina at Chapel Hill,... more

Why Don’t BOP Ventures Solve the Environmental Problems They Initially Set Out to Address?

Organization & Environment, 2016

As Western firms have tried to create new businesses in low-income communities that solve social ... more As Western firms have tried to create new businesses in low-income communities that solve social and environmental problems, they have learned that they need to be socially embedded in order to develop the business models successfully. Thus, some firms have deployed field teams to their target BOP (bottom of the pyramid) markets; tasked with creating the new businesses in close cooperation with local stakeholders and consumers. In this article, I examine how two firms launched BOP ventures in a socially embedded manner and describe how this iterative approach engenders extensive shared decision making, unclear organizational boundaries, and conflicting goals. These factors obliged the field teams to construct new business opportunities that shifted the initial social and environmental goals of the initiatives: emphasizing locally valued social benefits in the businesses’ value propositions, de-emphasizing the original environmental impact objectives, and generating unforeseen positi...

Strategic Initiatives at the Base of the Pyramid: A protocol for mutual value creation

by Stuart Hart and Duncan Duke

Base of the Pyramid …, 2005

A conceptual model of organizational creativity

ABSTRACT

Uploads

Papers by Duncan Duke

Log In