International journal of data and network science, 2024
Previous research states that viral marketing has an important role in increasing consumer purcha... more Previous research states that viral marketing has an important role in increasing consumer purchasing intentions, viral marketing can also encourage increased brand awareness. This research aims to analyze the relationship between Viral marketing and purchasing decisions, Brand awareness and purchasing decisions, and Viral marketing and purchasing decisions. This research method is quantitative through surveys, research data was obtained by distributing online questionnaires to 720 selected online shop customers in Indonesia using a simple random sampling method, and the online questionnaire was designed using statement items with a Likert scale of 1 to 7. Data analysis used a structural equation model based on covariance (CB-SEM) with SmartPLS 4.0 software to analyze research data. The independent variables are viral marketing and brand awareness, and the dependent variable is purchasing decisions. The stages of data analysis are validity testing, reliability testing, model fit testing, and significance testing of hypothesis testing. The results of this research are that Viral marketing has a positive and significant relationship with purchasing decisions, Brand awareness has a positive and significant relationship with purchasing decisions, and Viral marketing has a positive and significant relationship with purchasing decisions. Viral marketing is one of the factors that can influence purchase intentions. Viral marketing is expected to have multiple effects because many people who receive the message can convey it to tens or even hundreds of other internet users. Brand awareness can influence consumers toward purchasing decisions, which states that brand awareness has a significant influence on purchasing decisions.
WACANA: Jurnal Ilmiah Ilmu Komunikasi, Dec 29, 2023
Terrorism and radicalism as crimes are quite dangerous because they threaten security, property a... more Terrorism and radicalism as crimes are quite dangerous because they threaten security, property and life. The claim that terrorism and radicalism makes fear was tested in this research. The theoretical study of this research is the Social Information Processing theory and the Uses and Gratifications theory. The research method used is quantitative data processing with the independent variable internet network information content and the dependent variable is the fear and moral panic police officer (Indonesian Nasional Police). Survey research was conducted at the Surakarta Police (Polresta Surakarta) with 100 respondents as police officers. Research using simple linear regression model statistical data. The research findings show that there is no influence of internet network information content on issues of terrorism and radicalism on feelings of fear and panic among police officer. If there is a very small possibility, only 25.6%. The use of information technology by Police officer in the field is sufficient and sufficient to anticipate cases of terrorism and radicalism. The most powerful element seen by police officers regarding terrorism and radicalism is the narrative of the information presented which often does not make sense in the minds and thoughts of the police in the field.
Journal of governance : jurnal ilmu pemerintahan Universitas Sultan Ageng Tirtayasa, Jun 20, 2023
The purpose of this study was to analyze and describe the Collaborative Penta Helix in the develo... more The purpose of this study was to analyze and describe the Collaborative Penta Helix in the development of local tourism through Peken Banyumasan. The research method used is qualitative. An informant recruitment technique is purposive sampling. The data analysis technique used is an interactive model. The results show that the collaborative pentahelix conducted by the government sector, the private sector, and society as a whole is well coordinated and executed. The stakeholders have a definite role in the establishment of collaboration. The role of each stakeholder involved, such as the district government, as the government sector, has a role as a facilitator and organizer in Peken Banyumasan; academics at ITTP Telkom Purwokerto, as the private sector, have a role as drafters of Peken Banyumasan activities as well as implementers; the arts and culture community, as the private sector, has a role as a supporter of traditional handicrafts and tools to support and promote MSMEs in Banyumas Regency; and the mass media as supporting activities in the field of information and communication as a form of information dissemination in a wide scope.
The right to health for all Indonesian people is guaranteed in Article 28H of the 1945 Constituti... more The right to health for all Indonesian people is guaranteed in Article 28H of the 1945 Constitution. Doctors and dentists are the main professions in the field of health, as stated in Law No. 29 of 2004 concerning Medical Practice. After the Covid 19 Pandemic ended, there has been a significant shift, with the rise of health services through digital and application media, ease of access to health, and online sick notes. This facility can be misused for work purposes etc. Moreover, a defendant can avoid the investigation process by easily obtaining a sick note online; this service cannot optimize patient examinations because it's not done face-to-face. Therefore it is important to examine the making of online sick notes, which have the potential to become a form of crime and be reviewed from the perspective of a criminological approach. This study aims to examine online sick notes as a crime and whether this activity is by Law No. 29 of 2004 reviewed in criminology. The research ...
The purpose of this study was to analyze and describe the Collaborative Penta Helix in the develo... more The purpose of this study was to analyze and describe the Collaborative Penta Helix in the development of local tourism through Peken Banyumasan. The research method used is qualitative. An informant recruitment technique is purposive sampling. The data analysis technique used is an interactive model. The results show that the collaborative pentahelix conducted by the government sector, the private sector, and society as a whole is well coordinated and executed. The stakeholders have a definite role in the establishment of collaboration. The role of each stakeholder involved, such as the district government, as the government sector, has a role as a facilitator and organizer in Peken Banyumasan; academics at ITTP Telkom Purwokerto, as the private sector, have a role as drafters of Peken Banyumasan activities as well as implementers; the arts and culture community, as the private sector, has a role as a supporter of traditional handicrafts and tools to support and promote MSMEs in Banyumas Regency; and the mass media as supporting activities in the field of information and communication as a form of information dissemination in a wide scope.
This study aimed to explore the role of strategic change and intellectual capital in enhancing th... more This study aimed to explore the role of strategic change and intellectual capital in enhancing the financial performance of companies, in the mediating role of resource acquisition of the telecommunication sector of Indonesia. The study consists of different sections including the introduction, literature study, methodology, research theoretical framework, analysis and finally the conclusion. The recent studies discussed in the literature review identified that intellectual capital and strategic change process may affect the financial performance of companies. The theoretical framework section illustrates the variables with the help of the framework. Additionally, the data has been collected from the Indonesian telecommunication sector. The researcher used a survey strategy for data collection and distributed 370 questionnaires but only 346 responded and 316 were considered valid. The researcher used a survey data collection technique to collect the data. The results indicate that resources acquisition has a significant impact on enhancing financial performance. Similarly, the intellectual capital also has a direct and positive impact on financial output in the telecommunication sector. Therefore, the companies should focus on intellectual capital and acquisition strategies in order to increase their financial output.
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