Papers by Dr.Somu arumugam
Global Online shopping-Highly Acknowledged`Current Era Habitòf internet users. This empirical stu... more Global Online shopping-Highly Acknowledged`Current Era Habitòf internet users. This empirical study investigates the reasons for online consumer`s non buyer behaviour. `The Show stopper`can be, the retailer`s own Virtual cart itself. High frequency of non-buyer behaviour has putoff lights on Online marker`s face, as it delays the ROI radically. 88% of online shoppers that is, out of 10 online shoppers 7 individuals abandone the virtual cart. This is critical for this matured state of the technology which has been introduced since 2 decades. The purpose of this study is to find out the dominant factors influencing Virtual Cart Abandonment, confined to Virtual Shopping Cart(VSC) interface and its navigation system. A frame work was created with Structural Equation Model (SEM) with new buyer perspectives, To measure the affinity towards Conventional Shopping Behavior, The study findings show that Information Architecture was negatively related in cart abandonment behavior. Correspondingly other psycological attitudes are also studied to comeup with practical implications and inferences. Introduction Marketers are investing on VSC Development and unable to control Online shopper`s behavioral intention on Virtual shopping Cart Abandonment. Industry reports (Forrester) says that 88% of online shoppers had abandoned their cart after selecting their favorite products. There can be number of possible distractions from the Virtual shopping cart interface module itself, due to complex information, as well as from the Indian shopper`s belief system and attitudes. Though retailer can fetch product relevant demands and the profile of its target consumers with this abandoned cart data, It is not reliable to make assumptions for any future guaranteed sale. Despite comfort, and discounts 88% of online shoppers says that they they have abandoned VSC this is same as five years ago, which shows that retailers are still inside the puzzle to find a way. Indian shoppers are likely to spend almost 85% more on global online marketplaces in 2017 across categories, say a report jointly published by PayPal and Ipsos. According to Morgan Stanley Research report (2015) India is the second largest in terms of Internet users, counting 277 Million a 50% increase from the previous year, which probably contributed to a steep growth in the gross merchandise value for Online retailers. Google has predicted that women will increase their share of online shopping, as their contribution will grow by 5 times in the next 4 years (Track.in). Per capita incomes are likely to double by 2025 in India and this should drive higher aspirations of online shopping among the Indian consumers. Exposure to social media and other group chats applications share information about P&S before release, Social networking sites integration with shopping cart also bring in Consumer engagement to share shopping experiences (Forsythe et al., 2010), Also discussions around price advantages, Value for money, new features are analyzed and published as reviews. A recent study on the 'State of Ecommerce' in India conducted by ASSOCHAM and Comcast has unearthed several interesting aspects of Internet usage in the country, and the penetration of retail shopping using digital medium. Adoption of eCommerce is much faster in Tier 2 cities as compared to Tier 1. Virtual Shopping Cart can be an Effective-Technology Enabled Decision Aid (tool). However, marketers are losing money on increasing bounce rate (Cart Abandonment) by online Shoppers. This study will focus to reduce the earlier studied constructs with new perspective and report the dominant factors which will help the marketer to sustain the competition.
To de ne a successful digital marketing strategy many aspects needs to be taken care to minimize ... more To de ne a successful digital marketing strategy many aspects needs to be taken care to minimize the risk involved in online
marketing. In this paper we are going to see what it takes to create online tra c,
Thesis Chapters by Dr.Somu arumugam
IJBARR, 2018
Indian consumers are experiencing a shift in their buying process as they are exploring On-line s... more Indian consumers are experiencing a shift in their buying process as they are exploring On-line shopping platforms as an alternative solution to satisfy their needs and wants. Though On-line marketers are seeing a growth curve, the cost spend on each conversion is high for Indian consumers. The marketers question is will On-line shopping trends challenge ‘Brick and Mortar’ mode of purchase in India? If yes, what are the marketing methods which can influence buying behavior of their target population? The study focuses different traits and where the marketers can focus for a higher conversion,
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Papers by Dr.Somu arumugam
marketing. In this paper we are going to see what it takes to create online tra c,
Thesis Chapters by Dr.Somu arumugam