Advances in intelligent systems and computing, 2017
Encouraging entrepreneurship has become a topic of high priority in university policy. Entreprene... more Encouraging entrepreneurship has become a topic of high priority in university policy. Entrepreneurial activities are regarded as a driving force of innovation. The popularity of entrepreneurship education is reflected in the large and growing number of institutes of higher education that offer courses on the topic. However, entrepreneurship is still underrepresented in engineering education. This paper presents and evaluates entrepreneurial activities at Graz University of Technology.
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
Management for Professionals, 2018
Co-creation has evolved into a powerful concept in theory as well as in practice. Customers and o... more Co-creation has evolved into a powerful concept in theory as well as in practice. Customers and other stakeholders are increasingly involved in the process of innovation and learning. Additionally, the value proposition is a main element of the business model that describes the promise delivered to the customer. As the interaction between companies and their stakeholders increase, value is co-created increasingly. Within this process, stakeholders should also take an active part in shaping offerings and experiences and, thus, become co-creators of value propositions. This chapter combines the co-creation concept with the up-coming value proposition paradigm, which has become popular in business model management and marketing. By describing the concepts of co-creation, value proposition and at least the co-creation of value proposition, managers gain a better understanding of these approaches. This is underpinned by practical examples. To show how the co-creation of value proposition...
Digital Entrepreneurship: MOOCs in Entrepreneurship Education the Case of Graz University of Technology
The Challenges of the Digital Transformation in Education, 2019
Digital Entrepreneurship has gained substantial attention in theory and practice in the last year... more Digital Entrepreneurship has gained substantial attention in theory and practice in the last years. In addition, new technological as well as pedagogical approaches have emerged. A special focus is set on massive open online courses (MOOCs) in entrepreneurship education. MOOCs are one of the strongest trends in online education and influence the content and procedure of teaching and learning. The paper contributes to a better understanding of necessary capabilities, chances and risks of using MOOCs as a new way of teaching entrepreneurship for engineers at Graz University of Technology. It empirically investigates challenges and drivers for using MOOCs as a novel pedagogical concept. Results show that a lack of self-discipline to finish a MOOC as well as missing interaction with others are main hurdles compared to lectures with compulsory attendance at University. However, findings also reveal that MOOCs are flexible in terms of time and location, thus can add convenience in reachin...
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Papers by Stefan Vorbach