The study aims to investigate the effect of pharmaceutical promotion tools on physicians' adoptio... more The study aims to investigate the effect of pharmaceutical promotion tools on physicians' adoption of medicine prescribing in Jordan. Medical representative detailing visits, promotional medicine prices, external medical conference sponsorships, and free sampling were the main promotional tools investigated in this study. The researcher collected primary data using a questionnaire from a judgment sample of 150 practising physicians in the private sector (non-probability sampling) who responded to the study questionnaire. Multiple regression analysis was used to analyze the data. The results indicated that there was a high level of acceptance and effect for the previously mentioned promotional tools on physicians' adoption. The most influential independent variable was promotional medicine price, followed by free sampling, while external medical conference sponsorships and medical representative detailing visits were the lowest influential medical promotional tools. Managers and decision makers who are working in pharmaceutical companies in Jordan were recommended to focus on scientific detailing and free sampling, and to decrease the budget allocated for sponsorship of external medical conferences.
There is a widespread use of Internet technology in the present times, because of which universit... more There is a widespread use of Internet technology in the present times, because of which universities are making investments in Mobile learning to augment their position in the face of extensive competition and also to enhance their students' learning experience and efficiency. Nonetheless, Mobile Learning Platform are only going to be successful when students show acceptance and adoption of this technology. Our literature review indicates that very few studies have been carried out to show how university students accept and employ Mobile Learning Platform. In addition, it is asserted that behavioral models of technology acceptance are not equally applied in different cultures. The purpose of this study is to develop an extension of Technology Acceptance Model (TAM) by including four more constructs: namely, content quality, service quality, information quality and quality of the system. This is proposed to make it more relevant for the developing countries, like the United Arab Emir-ates (UAE). An online survey was carried out to obtain the data. A total of 221 students from the UAE took part in this survey. Structural equation modeling was used to determine and test the measurement and structural model. Data analysis was carried out, which showed that ten out of a total of 12 hypotheses are supported. This shows that there is support for the applicability of the extended TAM in the UAE. These outcomes suggest that Mobile Learning Platform should be considered by the policymakers and education developers as be-iJIM
This study aims to investigate the intention to use and actual use of Mobile Learning System (MLS... more This study aims to investigate the intention to use and actual use of Mobile Learning System (MLS) drivers by students within the UAE higher education setting. A set of factors were chosen to study and test the issue at hand. These factors are social influence, expectation-confirmation, perceived ease of use, perceived usefulness, satisfaction, continuous intention and finally the actual use of such MLS. This study adds more light to the MLS context because it combines between two models which are the Information Technology Acceptance Model (TAM) and Expectation-Confirmation Model (ECM). A set of hypotheses were developed based on such theoretical combination. The data collected from 448 students for the seek of primary data and analyzed using the Structural Equation Modeling (SEM) in particular (SmartPLS) to evaluate the developed study model and test the prepared hypotheses. The study found that both social influence and expectation-confirmation factors influence positively perceived ease of use, perceived usefulness and satisfaction and such three drivers influence positively students' intention to use MLS. Based on previous proposed links, the study confirms that intention to use such mobile educational means affect strongly and positively the actual use. Scholars and practitioners should take care of learners' intention to use and actual use of MLS and their determinants into more investigation especially the social influence and reference group ones within the educational setting. A set of limitation and future research venues were mentioned in details also.
International Journal of Electrical and Computer Engineering (IJECE), 2021
We develop a precise writing survey on sequence-to-sequence learning with neural network and its ... more We develop a precise writing survey on sequence-to-sequence learning with neural network and its models. The primary aim of this report is to enhance the knowledge of the sequence-to-sequence neural network and to locate the best way to deal with executing it. Three models are mostly used in sequence-to-sequence neural network applications, namely: recurrent neural networks (RNN), connectionist temporal classification (CTC), and attention model. The evidence we adopted in conducting this survey included utilizing the examination inquiries or research questions to determine keywords, which were used to search for bits of peer-reviewed papers, articles, or books at scholastic directories. Through introductory hunts, 790 papers, and scholarly works were found, and with the assistance of choice criteria and PRISMA methodology, the number of papers reviewed decreased to 16. Every one of the 16 articles was categorized by their contribution to each examination question, and they were broken down. At last, the examination papers experienced a quality appraisal where the subsequent range was from 83.3% to 100%. The proposed systematic review enabled us to collect, evaluate, analyze, and explore different approaches of implementing sequence-to-sequence neural network models and pointed out the most common use in machine learning. We followed a methodology that shows the potential of applying these models to real-world applications. Keywords: Connectionist temporal classifications Recurrent neural networks attention models Sequence-to-sequence models Systematic review This is an open access article under the CC BY-SA license. 1. INTRODUCTION Machine learning (ML) is a logical investigation of calculations and accurate models within computational frameworks that act without utilizing clear guidelines, depending on examples and surmising. It is viewed as a subset of computerized reasoning [1-4]. Performing ML includes making a model, which is prepared on some preparation information and afterward can process extra information to make forecasts [5-7]. Different kinds of models have been utilized and investigated for ML frameworks. These models include neural networks, decision trees, regression analysis and have a massive application that includes speech and object recognition [8-15]. The scope of this paper is focused on neural networks and their subsets, particularly neural networks and sequence-to-sequence learning. Neural systems or connectionist frameworks are registering frameworks dubiously motivated by the organic neural systems that establish creature cerebrums. Such frameworks "learn" to perform assignments by thinking about models, for the most part,
The implementation of quality management strategies is a global phenomenon, particularly in organ... more The implementation of quality management strategies is a global phenomenon, particularly in organizations in developing countries, who have used different quality management systems to improve the quality of their services and to satisfy their customers. In the healthcare sector, the implementation of Total Quality Management (TQM) philosophy can help to enhance patient safety and help healthcare organizations improve performance and adopt cost-effective management practices. This research paper aims to identify and measure the Critical Successful Factors (CSFs) that affecting the implementation of TQM in hospitals. A literature review on TQM was examined to identify the CSFs for its implementation in healthcare between 2010 and 2020. In addition, this study employed quantitative methods to achieve its research objectives. A questionnaire was designed to gather empirical data from senior staff in hospitals adopting a self-administered technique to measure the CSFs that affecting TQM implementation. Of the 600 questionnaires circulated in two public hospitals in Dubai, 356 questionnaires were analyzed, producing a response rate of 59.3%. Descriptive and inferential statistical techniques were applied to analyse the data employing central tendency (Mean), measures of dispersion (Standard Deviation) and Principle Component Analyses (PCA). The findings in this study revealed that an effective TQM implementation in hospitals require abundant top management commitment, employee involvement, training and education, recognition and reward, process management, strategic planning, information analysis, organization culture, continuous improvement, and customer focus. The results in this study further indicated that among the ten TQM implementation CSFs, top management commitment and customer focus were found to be the most CSFs affecting the implementation of TQM in hospitals with highest mean value of 4.8 and 4.7, respectively. This study has contributed to the existing TQM literature concerning the CSFs affecting the implementation of TQM in the healthcare context, particularly in hospitals. In addition, the findings of this research paper provide vital knowledge to hospital managers with a precious understanding of the factors that enable TQM implementation in hospitals.
Advances in Science, Technology and Engineering Systems Journal, 2020
Vectorization is extracting data from strings through Natural Language Processing by using differ... more Vectorization is extracting data from strings through Natural Language Processing by using different approaches; one of the best approaches used in vectorization is word2vec. To make the vectorized data secure, we must apply a security method, which will be CryptDB. The paper is analyzing the survey, which is created to interview security engineers through the SPSS tool. By analyzing the responses from software security engineers, it is seen that both word2vec and CryptDB works significantly. Word2vec is an effective vectorization approach, while CryptDB is an effective, secure database. In future work, we will be developing a secure vectorization using both approaches.
Vectorization is extracting data from strings through Natural Language Processing by using differ... more Vectorization is extracting data from strings through Natural Language Processing by using different approaches; one of the best approaches used in vectorization is word2vec. To make the vectorized data secure, we must apply a security method, which will be CryptDB. The paper is analyzing the survey, which is created to interview security engineers through the SPSS tool. By analyzing the responses from software security engineers, it is seen that both word2vec and CryptDB works significantly. Word2vec is an effective vectorization approach, while CryptDB is an effective, secure database. In future work, we will be developing a secure vectorization using both approaches.
There are several reasons why most of the universities implement E-learning. The extent of E-lear... more There are several reasons why most of the universities implement E-learning. The extent of E-learning programs is being offered by the higher educational institutes in the UAE are evidently expanding. However, very few studies have been carried out to validate the process of how E-learning is being accepted and employed by university students. The study involved a sample of 365 university students. To describe the acceptance process, the Structural Equation Modeling (SEM) method was used. On the basis of the technology acceptance model (TAM), the standard structural model that in
There is a widespread use of Internet technology in the present times, because of which universit... more There is a widespread use of Internet technology in the present times, because of which universities are making investments in Mobile learning to augment their position in the face of extensive competition and also to enhance their students' learning experience and efficiency. Nonetheless, Mobile Learning Platform are only going to be successful when students show acceptance and adoption of this technology. Our literature review indicates that very few studies have been carried out to show how university students accept and employ Mobile Learning Platform. In addition, it is asserted that behavioral models of technology acceptance are not equally applied in different cultures. The purpose of this study is to develop an extension of Technology Acceptance Model (TAM) by including four more constructs: namely, content quality, service quality, information quality and quality of the system. This is proposed to make it more relevant for the developing countries, like the United Arab Emir-ates (UAE). An online survey was carried out to obtain the data. A total of 221 students from the UAE took part in this survey. Structural equation modeling was used to determine and test the measurement and structural model. Data analysis was carried out, which showed that ten out of a total of 12 hypotheses are supported. This shows that there is support for the applicability of the extended TAM in the UAE. These outcomes suggest that Mobile Learning Platform should be considered by the policymakers and education developers as be-iJIM
The study aims to investigate the effect of pharmaceutical promotion tools on physicians' adoptio... more The study aims to investigate the effect of pharmaceutical promotion tools on physicians' adoption of medicine prescribing in Jordan. Medical representative detailing visits, promotional medicine prices, external medical conference sponsorships, and free sampling were the main promotional tools investigated in this study. The researcher collected primary data using a questionnaire from a judgment sample of 150 practising physicians in the private sector (non-probability sampling) who responded to the study questionnaire. Multiple regression analysis was used to analyze the data. The results indicated that there was a high level of acceptance and effect for the previously mentioned promotional tools on physicians' adoption. The most influential independent variable was promotional medicine price, followed by free sampling, while external medical conference sponsorships and medical representative detailing visits were the lowest influential medical promotional tools. Managers and decision makers who are working in pharmaceutical companies in Jordan were recommended to focus on scientific detailing and free sampling, and to decrease the budget allocated for sponsorship of external medical conferences.
Conference: International Conference on Advanced Intelligent Systems and Informatics, 2019
This study aims mainly at analyzing the relationship between social media and students' academic ... more This study aims mainly at analyzing the relationship between social media and students' academic performance in Jordan in the context of higher education from a YouTube perspective. It intends to explore the benefits this relationship may have in enhancing students; leaning and improving their academic performance. To successfully reach its aims, this study proposes a new model aiming at verifying the relationship of social Bookmarking, YouTube Features, Perceived Usefulness, Use of Social Media, on Jordanian students' academic performance. To verify the validity of the proposed model, data were analyzed using Smart PLS using structural equations modeling (SEM). Data were collected from Yarmouk University in Jordan covering all the levels of study at the university. An electronic questionnaire was conducted for a target of 360 students who participated in this study. The findings of the study revealed that Social Bookmarking, YouTube Features, Perceived Usefulness, Use of Social Media are important factors to predict students' academic performance in relation to using social networking media for e-learning purposes in Jordan.
International Conference on Advanced Intelligent Systems and Informatics, 2019
This study aimed to analyze and discover the relation of using digital media sites (Facebook) on ... more This study aimed to analyze and discover the relation of using digital media sites (Facebook) on promoting medical tourism destinations in Jordan, and its impact on the behavior of tourists through the technologies provided by these means. Away from the traditional methods in marketing, the researchers used the survey methodology for a sample of 560 tourists distributed at central of Jordan in Dead Sea area to realize the study objective, a new framework was suggested to show the impact of Facebook on the behavior of tourists through: demographic variables, Facebook features, advertising, by using the TAM model in adoption of social media technology in tourism marketing for tourist destinations in Jordan. The proposed data were analyzed using the Smart PLS system by modeling structural equations (SEM). The outcome of the study showed that the advantages of Facebook, advertising and demographic variables have a favorable effect on the (PEOU) of the tourist and the PU in the adoption of tourism behavior, in addition to the (PU) and (PEOU) (ATT), which led to the adoption of behavior around therapeutic tourism destinations in Jordan. By determining the impact of Facebook in marketing tourism in Jordan, it would be useful to conduct further research to provide better proposals for marketing tourist therapeutic destinations in Jordan.
Conference: International Conference on Advanced Intelligent Systems and Informatics, 2019
This paper explores the world of energy drinks and its negative effects on the youth and how to d... more This paper explores the world of energy drinks and its negative effects on the youth and how to de-market it, the study uses a quantitative method to evaluate the impacts of consuming energy drinks among minors and the youth, in this paper we distributed surveys on the targeted sample who are the youth of Jordan and got back some very interesting results, the results of the surveys were analyzed thoroughly using the latest mathematical analyzing methods and software to give out a clear big picture of what is happening in reality with the consumers of energy drinks from the youth. the results that we arrived to showed some trends that are worrying which require immediate actions before the issues go out of hand, and for the sake of countering and solving these issues we made a list of applicable recommendations that we found best at the end of the paper to act as a starting point to apply measures to solve the issues at hand in order to save the society from a danger they are unaware of, and help preserve the health of youth.
Recently, the government of United Arab of Emirates (UAE) is focusing on Artificial Intelligence ... more Recently, the government of United Arab of Emirates (UAE) is focusing on Artificial Intelligence (AI) strategy for future projects that will serve various sectors. Health care sector is one of the significant sectors they are focusing on and the planned (AI) projects of it is aiming to minimize chronic and early prediction of dangerous diseases affecting human beings. Nevertheless , project success depends on the adoption and acceptance by the physicians, nurses, decision makers and patients. The main purpose of this paper is to explore out the critical success factors assist in implementing artificial intelligence projects in the health sector. Besides, the founded gap for this topic was explored as there is no enough sharing of multiple success factors that assist in implementing artificial intelligence projects in the health sector precisely. A modified proposed model for this research was developed by using the extended TAM model and the most widely used factors. Data of this study was collected through survey from employees working in the health and IT sectors in UAE and total number of participants is 53 employees. The outcome of this questionnaire illustrated that managerial, organizational, operational and IT infrastructure factors have a positive impact on (AI) projects perceived ease of use and perceived usefulness.
There have been several longitudinal studies concerning the learners' acceptance of e-learning sy... more There have been several longitudinal studies concerning the learners' acceptance of e-learning systems using the higher educational institutes (HEIs) platforms. Nonetheless, little is known regarding the investigation of the determinants affecting the e-learning acceptance through social media applications in HEIs. In keeping with this, the present study attempts to understand the influence of social media practices (i.e., knowledge sharing, social media features , and motivation and uses) on students' acceptance of e-learning systems by extending the technology acceptance model (TAM) with these determinants. A total of 410 graduate and undergraduate students enrolled at the British University in Dubai, UAE took part in the study by the medium of questionnaire surveys. The partial least squares-structural equation modeling (PLS-SEM) is employed to analyze the extended model. The empirical data analysis triggered out that social media practices including knowledge sharing, social media features , and motivation and uses have significant positive impacts on both perceived usefulness (PU) and perceived ease of use (PEOU). It is also imperative to report that the acceptance of e-learning systems is significantly influenced by both PU and PEOU. In summary, social media practices play an effective positive role in influencing the acceptance of e-learning systems by students.
This paper explores the world of energy drinks and its negative effects on the youth and how to d... more This paper explores the world of energy drinks and its negative effects on the youth and how to de-market it, the study uses a quantitative method to evaluate the impacts of consuming energy drinks among minors and the youth, in this paper we distributed surveys on the targeted sample who are the youth of Jordan and got back some very interesting results, the results of the surveys were analyzed thoroughly using the latest mathematical analyzing methods and software to give out a clear big picture of what is happening in reality with the consumers of energy drinks from the youth. the results that we arrived to showed some trends that are worrying which require immediate actions before the issues go out of hand, and for the sake of countering and solving these issues we made a list of applicable recommendations that we found best at the end of the paper to act as a starting point to apply measures to solve the issues at hand in order to save the society from a danger they are unaware of, and help preserve the health of youth.
This study aimed to analyze and discover the relation of using digital media sites (Facebook) on ... more This study aimed to analyze and discover the relation of using digital media sites (Facebook) on promoting medical tourism destinations in Jordan, and its impact on the behavior of tourists through the technologies provided by these means. Away from the traditional methods in marketing, the researchers used the survey methodology for a sample of 560 tourists distributed at central of Jordan in Dead Sea area to realize the study objective, a new framework was suggested to show the impact of Facebook on the behavior of tourists through: demographic variables, Facebook features, advertising, by using the TAM model in adoption of social media technology in tourism marketing for tourist destinations in Jordan. The proposed data were analyzed using the Smart PLS system by modeling structural equations (SEM). The outcome of the study showed that the advantages of Facebook, advertising and demographic variables have a favorable effect on the (PEOU) of the tourist and the PU in the adoption of tourism behavior, in addition to the (PU) and (PEOU) (ATT), which led to the adoption of behavior around therapeutic tourism destinations in Jordan. By determining the impact of Facebook in marketing tourism in Jordan, it would be useful to conduct further research to provide better proposals for marketing tourist therapeutic destinations in Jordan.
This study aimed to analyze and discover the relation of using digital media sites (Facebook) on ... more This study aimed to analyze and discover the relation of using digital media sites (Facebook) on promoting medical tourism destinations in Jordan, and its impact on the behavior of tourists through the technologies provided by these means. Away from the traditional methods in marketing, the researchers used the survey methodology for a sample of 560 tourists distributed at central of Jordan in Dead Sea area to realize the study objective, a new framework was suggested to show the impact of Facebook on the behavior of tourists through: demographic variables, Facebook features, advertising, by using the TAM model in adoption of social media technology in tourism marketing for tourist destinations in Jordan. The proposed data were analyzed using the Smart PLS system by modeling structural equations (SEM). The outcome of the study showed that the advantages of Facebook, advertising and demographic variables have a favorable effect on the (PEOU) of the tourist and the PU in the adoption of tourism behavior, in addition to the (PU) and (PEOU) (ATT), which led to the adoption of behavior around therapeutic tourism destinations in Jordan. By determining the impact of Facebook in marketing tourism in Jordan, it would be useful to conduct further research to provide better proposals for marketing tourist therapeutic destinations in Jordan.
In book: Advances in Intelligent Systems and Computing, 2021
Several research has been conducted on social media application's acceptance, but factors that im... more Several research has been conducted on social media application's acceptance, but factors that impact educational purposes are completely ignored in this research. Therefore, the research has been conducted with the purpose of developing a conceptual model, which is derived from the Technology Acceptance Model (TAM). The subjective norm of the study is to find out social media's acceptance in education by students. To find out the exact conclusion, the research follows the questionnaire survey method in which 310 questionnaires were distributed to the students of the United Arab Emirates' well-reputed university. In this questionnaire survey, two famous approaches were used to examine the collected data that is the partial least squares-structural equation modeling (PLS-SEM) and Machine Learning approach (ML). From the above-stated study, it has been observed that perceived usefulness, subjective norms, and perceived ease of use are proven to be significant measures of student's intention that motivates them to use social media networks for their educational purpose.
This study aims to investigate the intention to use and actual use of Mobile Learning System (MLS... more This study aims to investigate the intention to use and actual use of Mobile Learning System (MLS) drivers by students within the UAE higher education setting. A set of factors were chosen to study and test the issue at hand. These factors are social influence, expectation-confirmation, perceived ease of use, perceived usefulness, satisfaction, continuous intention and finally the actual use of such MLS. This study adds more light to the MLS context because it combines between two models which are the Information Technology Acceptance Model (TAM) and Expectation-Confirmation Model (ECM). A set of hypotheses were developed based on such theoretical combination. The data collected from 448 students for the seek of primary data and analyzed using the Structural Equation Modeling (SEM) in particular (SmartPLS) to evaluate the developed study model and test the prepared hypotheses. The study found that both social influence and expectation-confirmation factors influence positively perceived ease of use, perceived usefulness and satisfaction and such three drivers influence positively students' intention to use MLS. Based on previous proposed links, the study confirms that intention to use such mobile educational means affect strongly and positively the actual use. Scholars and practitioners should take care of learners' intention to use and actual use of MLS and their determinants into more investigation especially the social influence and reference group ones within the educational setting. A set of limitation and future research venues were mentioned in details also.
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