Papers by Hassan Azdimousa
How Artificial Intelligence Combined with Blockchain Technology Could Accelerate Impact Investing
Lecture notes in networks and systems, 2024
BEMM, 2019
In the actual era, the human being has decided to go beyond his own intelligence, for a better un... more In the actual era, the human being has decided to go beyond his own intelligence, for a better understanding of the world, and an easier life style, hence he created Artificial Intelligence. Robots, smartphones, machines and softwares, that once were a pure creation of sci-fi writers imagination over a decade before, are becoming gradually essential to our daily life, and the fact that the economy, especially marketing, profits from it, is inescapable. Given that Neuromarketing, is mainly based on technological tools, its combination with AI could certainly improve it, to collect and measure the consumer's emotion with more accuracy. In this paper, we present a literature review of Neuromarketing and AI, and the current usage of AI in marketing studies with different technologies, and as we found out that few academics and scientific articles take an interest on the topic, we will be giving some perspectives and guidance questions for future researches and experimental studies.
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Papers by Hassan Azdimousa