Describing the Nigerian Hip Hop music industry as the latest religion, and the youth as its true ... more Describing the Nigerian Hip Hop music industry as the latest religion, and the youth as its true adherents may not be far from reality. As a genre of music that was adapted from the Western world, particularly the United States, the Nigerian brand of Hip Hop is setting a pace in African entertainment. Whereas the industry has become mainstreamed with overwhelming acceptance across our society, its didactic definition of success to our youths is becoming extremely worrisome. By means of vulgar and profane lyrical contents, excessive display of luxury, status and the “good life”, the Nigerian Hip Hop music ingress into the psyche of our youths: distracting them from productive causes and engaging them in frivolities. Materialism, vulgarism and profane themes are now fundamental message within Hip Hop, but these factors have received little attention in extant research. As a result, this study examines the underlying meanings and extent of material, vulgar and profane themes in Nigeria...
Using an experimental method, we examined the effects of local female celebrity Instagram images ... more Using an experimental method, we examined the effects of local female celebrity Instagram images on women's body satisfaction and self-esteem among groups of young Nigerian women. Result showed that women reported the highest self -esteem and body satisfaction when viewing thin-ideal images, but self-esteem and body satisfaction decreased after viewing plump ideal images, followed by neutral images. Additionally, while state appearance comparison was found as a partial mediator of the effects of image type on body satisfaction and self-esteem, extent of celebrity worship fully mediated these effects. Nonetheless, the intensity of Instagram and other SNSs use did not mediate the effects observed in the study. These findings highlight the significance of how celebrity images and diverse body ideals to the 'thin' one can have negative effects in a non-Western sample. Study results and future research directions are discussed within the context of social comparison and agenda setting theories.
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Papers by Godwin Oniwon