Zafer Oter
Zafer OTER (ORCID: 0000000227333281 - ResearcherID:F-81502011) Professor at Izmir Katip Celebi University, Faculty of Tourism, Department of Tour Guiding. First PhD in Tourism Management-topic: marketing information systems, travel agency management and tour guiding (2007): Dokuz Eylul University/Izmir (Turkey). Second PhD in Tourism Sciences -topic: intangible cultural heritage valorization, Turkish handcrafts, glassblowing art, bluebeads-evileye (2009): Perpignan Via Domitia University/Perpignan (France). MSc in Tourism Management-topic: incentive travel, Turkey, travel agencies (2001): Dokuz Eylul University/Izmir (Turkey). BSc in Tourism Management (1998): Dokuz Eylul Univ. Faculty of Business/Izmir (Turkey). National Official Tour Guiding Certificate in English and French languages (1997): Turkish Ministry of Tourism and Culture.
Supervisors: Prof. Jacques Christian Bataillou, Prof. Rachid Amirou , Prof. Dr. Ige Pirnar, Prof. Dr. Orhan Icoz, and Prof. Dr. Alp Timur
Phone: 0090232-3293535 (ext: 6713)
Address: Izmir Katip Celebi Universitesi, Turizm Fakultesi, Balatcik Kampusu, 35620, Cigli, Izmir-Turkey
<a href="https://www.researchgate.net/profile/Zafer_Oter">Zafer Oter on ResearchGate</a>
Supervisors: Prof. Jacques Christian Bataillou, Prof. Rachid Amirou , Prof. Dr. Ige Pirnar, Prof. Dr. Orhan Icoz, and Prof. Dr. Alp Timur
Phone: 0090232-3293535 (ext: 6713)
Address: Izmir Katip Celebi Universitesi, Turizm Fakultesi, Balatcik Kampusu, 35620, Cigli, Izmir-Turkey
<a href="https://www.researchgate.net/profile/Zafer_Oter">Zafer Oter on ResearchGate</a>
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Books by Zafer Oter
Editor : Prof. Dr. A. Celil Çakıcı
authors : Doç. Dr. Gürkan Akdağ, Doç. Dr. Yılmaz Akgündüz, Prof. Dr. Cevdet Avcıkurt, Prof. Dr. Ozan Bahar, Araş. Gör. Sercan Benli, Dr. Öğr. Üyesi Yeşim Coşar, Prof. Dr. Osman Çolakoğlu, Araş. Gör. Dr. Ali Dalgıç, Dr. Öğr. Üyesi Beril Dönmez, Dr. Ozan Güler, Doç. Dr. Serhat Harman, Prof. Dr. Kurtuluş Karamustafa, Prof. Dr. İsmail Kızılırmak, Prof. Dr. Zafer Öter, Prof. Dr. Bahattin Özdemir, Doç. Dr. Gökçe Özdemir, Prof. Dr. Ferah Özkök, Prof. Dr. Mehmet Sarıışık, Dr. Öğr. Üyesi Hülya Taştan, Prof. Dr. Muharrem Tuna, Prof. Dr. Oğuz Türkay, Doç. Dr. Şafak Ünüvar, Doç. Dr. Gökçe Yüksek
Year : 2019
edition no : 1
size : 16 x 24
number of pages: 364
ISBN : 9786052540824
book chapter: pp. 405-411. Standard operating procedures (SOPs) in service industries, Zafer Öter and Kutay Çevirgen. (in) INTERNATIONAL SERVICES MARKETING : NEW TRENDS AND UPDATED TERMINOLOGY (Eds: Prof. Dr. İge Pırnar, Evla Mutlu Kesici, Res. Asst. Melih Tütüncüoğlu, Res. Asst. Metehan İğneci)
DETAY YAYINCILIK, ANKARA.
ISBN: 9786053333852
Papers by Zafer Oter
economy for decades. Earning foreign currencies valid for
international trade is compulsory to realize strategic imports of
the nation. Countries can be advantageous or disadvantageous in
marketing certain commodities according to comparative
advantages theory. Some countries have advantages based on
their natural resources (gas, oil, mines etc.) while others sell
competitive industrial products or services with high added
values. Marketing competitive products to global markets allow
countries to increase foreign currency reserves and decrease the
need for external credits. In Turkiye, tourism and export have
been given pioneer roles since 1980s in order to sustain foreign
trade balance. Despite all progress, tourism revenues and average
tourist expenditure are below the desired levels. In this study, two
main axes are assessed as foreign currency generator domains in
Turkiye as foreseen in 12th Development Plan. Firstly, paper will
discuss the need to shift from mass tourism to more profitable
alternative tourism types in Turkiye. Secondly, cultural (creative)
industries have gained importance as they develop together with
tourism. Digitalization, globalization, increased international
mobility and service sector all contributed to the appearance of
cultural industries. Turkiye’s potentials and in particular Didim
tourism destination’s choices will be assessed with qualitative
inquiry and literature review. Main purposes of the study are; to
underline higher level of foreign currency generating tourism
types and cultural industries.
Keywords: Tourism, Cultural Industries, Turkiye, Service Trade,
Foreign Currency Income.