Johnson Adeeko

University of Ibadan, Entrepreneurship and Innovation, Faculty Member

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Papers by Johnson Adeeko

FACTORS AND IMPACTS OF SMALL AND MEDIUM SCALE ENTERPRISES’ MORTALITY IN NIGERIA A SYSTEMATIC LITERATURE REVIEW-

Fuoye Journal of Management, Innovation and Entrepreneurship, 2025

Reports from scholars highlight several challenges plaguing the Nigerian economy, including risin... more Reports from scholars highlight several challenges plaguing the Nigerian economy, including
rising crime rates, mortality rates, and political thuggery, largely attributed to youth
unemployment. This study aims to systematically review the factors and impacts of Small and
Medium Enterprises (SMEs) mortality in Nigeria, focusing on identifying key causes such as
financial constraints, managerial deficiencies, market conditions, regulatory hurdles, and
technological limitations. It also explores the wide-ranging impacts of SMEs mortality on the
economy, society, finances, and the environment. Grounded in Dynamic Capabilities Theory and Entrepreneurship Theory, The study uses a systematic literature review (SLR) approach, following
a three-step methodology—preparation, execution, and reporting—validated by prior research.
While the study is limited by access to global databases, preventing a broader examination of
SMEs mortality, it provides valuable theoretical and practical insights into the obstacles faced by
Nigerian SMEs, highlighting key government policies and strategies for improvement. Based on
the findings, a total of 76 published manuscripts were examined, revealing 6 major factors of
SMEs mortality in Nigeria; financial constraints, managerial skills, market conditions, regulatory
environment, innovation and technological adoption as well as economic factors and 4 major
impacts of SMEs mortality in Nigeria; such as, wide-ranging economic, social, financial, as well
as environmental factor. The study suggested that enhancing the availability of financial resources
by means of certain governmental initiatives and financial establishments will effectively mitigate
the lack of money and SMEs’ owners should be encouraged to acquire the essential skills to
effectively traverse intricate business situations, hence improving their management talents.
Keywords: SMEs’ mortality, impacts, factors, systematic literature review, Nigeria.

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The Influence of Marketing Orientation on the Formation of Unique Value Propositions of Food Processing Companies in Southwest, Nigeria

Publication of the European Centre for Research Training and Development UK, British Journal of Marketing Studies, 2024

The purpose of the study was to investigate the extent to which marketing orientation influences ... more The purpose of the study was to investigate the extent to which marketing orientation influences the formation of unique value propositions of food processing companies in Southwest, Nigeria. The descriptive research design of the survey type was adopted in the study. Purposive sampling technique was adopted to select two hundred and four (204) operation and marketing managers of food processing companies in selected states in Southwest, Nigeria. The study adopted the interview method of data gathering. The data collected for the study was analyzed using both descriptive and inferential statistics. Based on the findings of the study, it was concluded that the key components of marketing orientation that influence the formation of unique value propositions of food processing companies in Southwest, Nigeria are customer orientation, competitors’ orientation, innovation and market segmentation; there is a significant relationship between the key components of marketing orientation and the identification & understanding of customers’ needs & preferences of food processing companies in Southwest, Nigeria, also, marketing-oriented food processing companies in Southwest, Nigeria utilize customer feedback and market data to continuously enhance their value propositions at a high extent. Based on the findings, it was recommended that food processing companies in Southwest, Nigeria should always conduct thorough market research to gain a deep understanding of the local consumer preferences, cultural nuances, and emerging trends and implement robust customer engagement strategies, such as surveys, focus groups, and social media interactions to gather continuous feedback from consumers.
KEYWORDS: marketing orientation, unique value proposition, customers’ orientation, market research, competitors’ orientation

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Unlocking Opportunities Exploring Success Factors and Challenges of Digital Integration in Vocational and Technical Education in Nigeria

INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024

Technological knowledge is increasingly vital for enhancing students' understanding of complex co... more Technological knowledge is increasingly vital for enhancing students' understanding of complex concepts and fostering peer collaboration. Digital integration in vocational and technology education offers opportunities to enrich teaching, boost student engagement, and prepare learners for modern workforce demands. Despite its potential, research on digital competence in vocational education and training (VET) in Nigeria remains limited. This study explores the success factors and challenges of digital integration in Nigerian vocational and technology education. It examines strategies, resources, and barriers to identify factors influencing effective adoption and utilization of digital technologies. A meta-analysis highlights key success factors, including adequate training and professional development for educators and fostering a culture of lifelong learning. Challenges include inadequate infrastructure, unequal access to digital resources, and sustainability issues in adopting digital tools. The study emphasizes the need for a collaborative effort among stakeholders to provide adequate infrastructure and ensure widespread access to digital resources. These insights aim to enhance educational practices and inform policy frameworks for successful digital integration in Nigeria’s vocational and technical education sector.
Keywords: Technology, education, digital integration, innovation, collaboration.

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Entrepreneurship Development Education as Succour for Self-Employment: Evidence from Public Universities in The Southwest Nigeria

Publication of the European Centre for Research Training and Development -UK, 2023

The number of unemployed graduates has been on the increase. In response to this, Entrepreneurshi... more The number of unemployed graduates has been on the increase. In response to this, Entrepreneurship is made a compulsory course in all tertiary institutions at the undergraduate level. The entrepreneurship courses offered is aimed at creating selfemployment so as to reduce the dependence on government employment. The study examined Entrepreneurship Development (Education) as succour for Self-employment among the students of public universities in the South west Nigeria that took entrepreneurship as a basic course. The aim of the course is to fill the gap between entrepreneurship education and capability to be self-employed by creating entrepreneurial ventures. Many business and innovative ideas were introduced to the students in the course of study but an evaluation of students' actions after class and graduation will determine the relevance and impact of the course. The descriptive research design of the survey type is adopted in the study. The population of the study comprises all the students of the universities in the southwest Nigeria. The study is delimited to all the public universities in the southwest Nigeria. This study involves a multi-stage sampling technique to select 360 students in the institutions. Simple random sampling technique is used to select four out of the six states in the southwest, Nigeria. The results showed that entrepreneurship development (education) greatly influenced selfemployment among the university students. Therefore, teaching of entrepreneurship with the exploration of both theory and practice; creating commercial awareness and building venture creation skills should be strengthened and sustained in the universities.

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INDUSTRY 4.0 TECHNOLOGY ADOPTION AND MARKET SCALABILITY OF SMALL AND MEDIUM ENTERPRISES IN SOUTHWEST, NIGERIA

by Johnson Adeeko and Adeniyibolaji Comfort

Publication of the European Centre for Research Training and Development-UK, 2024

The study examined the relationship between i4.0 technology adoption and market scalability of sm... more The study examined the relationship between i4.0 technology adoption and market scalability of small and medium enterprises in Southwest, Nigeria. The objectives of the study are to; examine the level of awareness of small and medium entrepreneurs of i4.0 technology in Southwest, Nigeria, evaluate the challenges of adoption of i4.0 technology by small and medium entrepreneurs in Southwest, Nigeria, determine the facilities required for the adoption of i4.0 technology by small and medium entrepreneurs in Southwest, Nigeria. The study adopted the descriptive research design of the survey type. Multistage sampling techniques was used to select the samples of one thousand two hundred (1,200) respondents from the owners of MSMEs in Southwest, Nigeria. Structure questionnaire was used to collect data from the respondents. Data collected were analyzed using descriptive statistics, while regression analysis was used to test the hypotheses. Findings of the study revealed that, majority of the small and medium entrepreneurs do not awareness about i4.0 technology in Southwest, Nigeria, the challenges identified as the problem confronting the adoption of i4.0 technology in Southwest Nigeria, which are lack of expertise about i4.0 technology, financial challenges, unstable power supply. The study concluded that, there is significant relationship between i4.0 technology adoption and number of markets covered by small and medium enterprises in Southwest, Nigeria; Based on the findings of this study, it therefore recommended that, owners of MSMEs in Southwest, Nigeria should embrace the adoption of i4.0 technology to increase their profitability.

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ENTREPRENEURSHIP EDUCATION AS A TOOL FOR SUSTAINABLE DEVELOPMENT AMONG UNDERGRADUATE STUDENTS IN NIGERIA 1 Johnson Dare ADEEKO and 2 Oyebowale Blessing OYEKUNLE

Journal of Economic, Social and Educational Issues, 2022

The study examined entrepreneurship education as a tool for sustainable development among the fin... more The study examined entrepreneurship education as a tool for sustainable development among the final year students of University of Ibadan who took entrepreneurship as general study course in their third year at the University. Purposive sampling technique was used to select the final year students of the University to ensure that the questionnaire is administered only to students who have offered entrepreneurship courses. Simple random sampling technique was used to select (10) students each from the seventeen faculties in the University giving a total of 170 respondents. The results showed that entrepreneurship education has significant impact on job creation, poverty reduction, improved standard of living and crime reduction among undergraduate students: these demonstrate that entrepreneurship education is a viable tool for sustainable development. The study recommends based on the results that there is need for stakeholders like government, entrepreneurial organizations, NGOs to invest their resources on entrepreneurship education and to provide grant funding to undergraduate students which would equip them with entrepreneurial skills to develop business ideas

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Role of Entrepreneurship Education in Small Business Startups Among Graduates in Nigeria

Promoting Entrepreneurship to Reduce Graduate Unemployment, 2022

Nigeria is currently going through a period of economic stagnation. There is unemployment among t... more Nigeria is currently going through a period of economic stagnation. There is unemployment among the educated and illiterate workforce in large numbers. Tertiary institutions reacted to this challenge by teaching students entrepreneurship courses at the undergraduate level. The entrepreneurship courses offered aimed at creating small business owners so as to reduce the dependence on white collar jobs. This study examined the role of entrepreneurship education in small business startups among the past students of University of Ibadan (UI) who took the course on Basic Entrepreneurship Education (ETR 301). The course aimed to fill the gap between entrepreneurship education and ability to be an entrepreneur. Former University of Ibadan students who had taken the course on entrepreneurship were surveyed using Google Forms. The results showed that entrepreneurship education as provided through the course ETR 301 has significant influence on entrepreneurial mindset and entrepreneurial skill...

Evaluation of Branding as a Tool for Entrepreneurship Success

INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH & DEVELOPMENT, 2021

This study evaluated branding as a tool for entrepreneurship success. The study is delimited to b... more This study evaluated branding as a tool for entrepreneurship success. The study is delimited to bakeries in Ikeji-
Arakeji Area in Ori-Ade Local Go vernment of Osun State, Nigeria. The study is guided by three research questions and
seeks to know the effects of packaging, customer’s taste and product’s price on the growth of bakeries, rate of
patronage, volume of sales and customer’s choice. Five companies producing bread and two hundred bread customers
are considered. A descriptive survey research design is used to determine the effects of branding on the success of
entrepreneur among companies producing bread products. The data collected is analyzed using simple frequency
counts, percentage mean and standard deviation. The results from the study revealed that unique packaging has
ability to increase customer’s patronage and that an increase in patronage results into an increase in sales which in
turns impacts business growth. The results also revealed that customers buy more of bread from which they derive
high satisfying taste. It is also shown in the results that quality of bread is not determined by price and that people
tend to buy more of the bread that are carrying lower prices irrespective of their quality. Going by the results
obtained, the study concluded that adequate and unique branding influence entrepreneurship success. The study
therefore recommends that firms should endeavor to improve their branding system as this will enable them to
remain relevant in market and stand the phase of competition.
Keywords: Packaging, entrepreneurship, taste, Nigeria

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Influence Of Entrepreneurial Characteristics On The Growth Of SMES

International Journal of Innovative Research and Advanced Studies (IJIRAS), 2019

Abstract: This study examined the influence of entrepreneurial characteristics on the growth of s... more Abstract: This study examined the influence of entrepreneurial characteristics on the growth of small and medium enterprises in the textile industry in Nigeria. Both descriptive and inferential data analysis methods were used with owners/managers and employees of selected textile industries in Nigeria as case study. While simple random sampling was employed in selecting respondents the instrument used was likert scales based on questionnaire ranging from strongly disagree to strongly agree. Questionnaires were distributed to the respondents and one hundred and sixty seven were successfully retrieved and analyzed. SPSS was used in the analysis of the data. The results showed that need for achievement has a significant effect on the growth of SMEs. There is a statistically significant relationship between innovation and growth of SMEs. There is a statistically significant relationship between self-efficacy and growth of SMEs which indicates a correlation between entrepreneurial characteristics and the growth of textile industries in Nigeria. The study concluded that acquisition of entrepreneurial characteristics should be emphasized. The practice where firms copy one another is imbalance with innovation and self- efficacy necessary for firm growth. Firms must be possessed with improvements, receptive to new challenges and adopting wide range of new ideas.
Keywords: entrepreneurial characteristics, firm growth, Nigeria, innovation

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