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All Journal Prosiding Seminar Nasional Teknoka
Hilmi Ammar
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Engineering

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Perbandingan Tingkat Akurasi Algoritma Naïve Bayes dan Support Vector Machine Dalam Analisis Sentimen Pengguna Aplikasi ShopeePay Pada Google Play Store Hilmi Ammar; Fadli Al Gani; Muhammad Rifansyah; Firman Noor Hasan
Prosiding Seminar Nasional Teknoka Vol 9 (2024): Proceeding of TEKNOKA National Seminar - 9
Publisher : Fakultas Teknik, Universitas Muhammadiyah Prof. Dr. Hamka, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/teknoka.v9i1.17549

Abstract

This research aims to analyze user sentiment towards the ShopeePay application using the Naïve Bayes and SVM algorithms with data obtained through web scraping. Of the 1500 data obtained through scraping, 63 empty data were removed in the cleaning process, leaving 1437 data. This data was then divided into a training set (1149 data) and a test set (288 data). The results showed that the Naïve Bayes algorithm achieved an accuracy of 84.38%, a precision of 79.73%, a recall of 88.72%, and an F1-score of 83.99%, while the Support Vector Machine (SVM) algorithm achieved an accuracy of 80.56%, a precision of 84.07%, a recall of 71.43%, and an F1-score of 77.24%. Overall, Naïve Bayes performed better than Support Vector Machine, especially Naïve Bayes was superior in detecting positive sentiment, while SVM was better in detecting negative sentiment. Data visualization shows that out of 1437 users, around 52.7% gave positive reviews and 47.3% negative reviews, with a diverse rating distribution from users. Based on this distribution, the ShopeePay application user experience can be categorized as predominantly positive, with a difference of 5.4% indicating the difference between 52.7% positive reviews and 47.3% negative reviews from ShopeePay application users.
Co-Authors Fadli Al Gani Firman Noor Hasan Muhammad Rifansyah