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Analysis of The Influence of Virtual Travel Services and Digital Information on Tourists Behavior in Determining Destinations Hendra; Akhirianto, Pas Mahyu; Widia Nurdiani, Tanti; Bawaiqki Wandanaya, Anita
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.359

Abstract

This research aims to study the influence of information media and virtual travel agents on consumer decisions when booking tourist accommodations. This research uses a qualitative approach. Information collection methods include user diaries, focus groups, and open interviews. According to the analysis, millennial consumers choose accommodation based on functional factors such as price, location, cleanliness, service, and facilities, but we also pay attention to community aspects such as shared spaces. This research tends to use information media and online travel agencies as well as trust reviews from strangers on the web. Online social influences, particularly other users' comments and evaluations, have a significant impact on their decisions. Therefore, accommodation providers need to pay attention to their reputation and consumer reviews. Photos of accommodation are also important in forming consumer perceptions, although they may not always reflect reality. Developing a marketing strategy that emphasizes price, facility, and service advantages, as well as understanding the needs of millennial consumers, will help increase the hotel industry's attractiveness in today's competitive market.
Application of Valance Framework and D&M IS Success Model to Analyze Determinant Factors of Intention to Use E-Commerce Services for Sellers Sudirjo, Frans; Misrofingah; Sofyanty, Devy; Fikri Maulana, Muhammad; Widia Nurdiani, Tanti
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i3.403

Abstract

Finding out what influences’ MSMEs' (small and medium-sized enterprises) desire to use e-commerce is the goal of this research. This study employed a quantitative methodology. A survey and the indirect distribution of questionnaires served as the data collection methods. MSMEs who currently use e-commerce as a sales channel received questionnaire data. The MSMEs in large cities that have used e-commerce as a sales channel make up the population of this study. Purposive sampling is a non-probability sampling technique that was employed by the researcher. The investigator made the decision to employ a 200-sample maximum. In this study, the PLS-SEM program SmartPLS was used for data analysis. An outer model analysis and an inner model analysis were performed. Several conclusions can be drawn from this research, including the fact that perceived benefit is the factor that influences MSMEs' intentions the most. As a result, sellers who have experienced the benefits will be more inclined to use e-commerce. Two of the hypotheses are not accepted. This is due to the fact that MSME actors must engage in e-commerce, meaning that quality and service have no bearing on their goals. The theory that has the biggest impact is that trust is influenced by system quality. Thus, it can be said that MSME participants have more faith in the system the higher its quality.
Analysis of Customer Satisfaction Using the End User Computing Satisfaction Approach Toward Users of Digital Post-Payment Application Gopay Later Sudirjo, Frans; Geertruida Bororing, Grace Martha; Harsono, Iwan; Widia Nurdiani, Tanti; Naim, Ifin
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.496

Abstract

The purpose of this study is to identify and quantify the factors that affect consumers' satisfaction when they use pay later. This study uses a quantitative methodology. Researchers used questionnaires to get information. To pick 100 respondents from the research population, which was made up of pay later users who were actively using the service, the researchers used purposive selection approaches. Partial least squares structural equation modeling is the data analysis technique used in this study (PLS-SEM). The research findings indicated that there was a high degree of goodness and excellence in the data quality and the data outcomes acquired through the outer and inner models. All hypotheses tested in this study were accepted, indicating that the variables measured, such as content, accuracy, format, and ease of use, have a significant effect on the level of end-user satisfaction. Testing of the model structure also confirmed the acceptance of all hypotheses, with accuracy proven to have the greatest influence on ease of use. This research shows that the accuracy aspect of the use of a system or product has the most significant impact on user satisfaction. However, it is important to note that all variables, including content, format, and ease of use, also positively contribute and cannot be ignored. Therefore, even though accuracy has the greatest influence, the presence of all these factors remains an important aspect of analyzing customer satisfaction in this research.
Analysis of The Influence of Digital Payment Process, Quality of Application, and Online Service on Repurchase Intention of Online Shopping Platform Customers Maksimilianus Gai, Ardiyanto; Zakaria, Muhammad; Harsono, Iwan; Widia Nurdiani, Tanti; Razak Munir, Abdul
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.499

Abstract

In order to understand how customer satisfaction is affected by convenience, transaction process, system quality, content reliability, and customer service, as well as how this affects customer complaints and repurchase intentions, these factors will be examined in this study. We employed the descriptive research method in conjunction with conclusive research in this study. For this study, a cross-sectional design was employed. A questionnaire was used in this study's data collection process. Those who have utilized the mobile application and filed complaints with customer support make up the demographic under investigation. With a sample size of 100 participants, judgmental sampling was used in this study. The structural equation model method will be used to examine the data in this study. The data analysis's findings highlight a number of significant conclusions. Firstly, there is no evidence that convenience significantly affects customer happiness. Second, client happiness is greatly enhanced by the transaction procedure. Third, customer satisfaction is positively impacted by system quality as well. Fourth, customer happiness is positively impacted by content reliability as well. Fifth, customer satisfaction is positively impacted by customer service. Sixth, complaints from customers are negatively impacted by consumer satisfaction. Seventh, the propensity to repurchase is positively impacted by customer satisfaction. Eighthly, however, there is a negative correlation between consumer satisfaction and propensity to repurchase. These results, notwithstanding certain discrepancies, imply that factors other than customers' degree of satisfaction might also affect their intention to make another purchase.
Application of The Unified Theory of Acceptance and Use of Technology Method to Analyze Factors Influencing The Use of Digital Wallets in Indonesia Edhie Rachmad, Yoesoep; Ady Bakri, Asri; Nuraini, Rini; Widia Nurdiani, Tanti; Kushariyadi
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.504

Abstract

This study aims to determine how the intention to use digital wallets is influenced by performance expectancy, effort expectancy, social influence, and enabling factors. The author selected the type of conclusive research design for this study. Descriptive research is the methodology, and a cross-sectional design is employed to collect data. Questionnaires were distributed to collect data utilizing non-probability sampling techniques, particularly judgmental sampling. One hundred responders are needed. The author measures the existing variables using an interval scale. It was discovered that performance expectancy positively influences the intention to utilize the wallet application based on the data processing outcomes. On the other hand, effort expectancy has no discernible impact on intention to use, indicating that users' intentions are unaffected by their expectations regarding the degree of difficulty associated with utilizing the application. Furthermore, it was discovered that effort expectancy positively impacts performance expectancy. It was also found that social influence variables positively impacted use intention. Facilitating conditions did not, however, appear to affect the intention to use significantly
Analysis of The Influence of Attitude Toward Digital Products and Perception of Technology Benefits on Intention to Purchase Digital Products Syaid Agustiar, Muhammad; Widia Nurdiani, Tanti; Hawari, Yusmita; Lubis, Zurlina; Lubis, Andriani
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.516

Abstract

This study examines how attitudes toward smartwatches and their consequences for behavioral intention to use are influenced by perceived utility, perceived ease of use, and subcultural appeal. Researchers will employ a descriptive research design type of study. Questionnaires were distributed to collect data using convenience and non-probability sampling. This study's population consists of smartwatch wearers. In this study, convenience sampling is combined with a non-probability sampling strategy. The structural equation model method will be used to examine the data in this study. Several conclusions were drawn from this study's data processing and analysis results. First, their mobility positively impacts the perceived ease of use of smartwatches. Perceived usefulness is positively affected by perceived simplicity of usage. Third, attitudes regarding smartwatches are positively impacted by perceived utility. Fourth, perceptions regarding smartwatches are positively affected by subcultural appeal. Fifth, behavioral intention to use is positively impacted by perceived usefulness, meaning that consumers are more likely to continue using a smartwatch if they believe it to be beneficial. Lastly, a user's attitude about their wristwatch positively impacts their behavioral intention to use it. This means that the more positively a user feels about their smartwatch, the more likely they will use it going forward.
Community Empowerment With Marketing Training By Smart Indonesia Academy To Radar Malang Online Widia Nurdiani, Tanti
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.93

Abstract

The Industrial Revolution 4.0 is a revolution based on the Malang Online Cyber Physical System Radar, making the media industry increasingly have its own challenges in terms of facing competition for marketing and finding customers. Radar Malang Online, as one of the largest media companies in Malang Raya with a readership rate of more than 200,000 per day, still needs marketing training to increase awareness in the community, especially through the design of promotional media. This study uses qualitative research with an analytical descriptive method. Researchers use primary data, namely interviews, and secondary data, namely journal articles, books, news articles, reports, etc. This literature review uses the theories of community empowerment and marketing training. The activity has been carried out by Smart Indonesia Academy as a form of community empowerment that aims to increase the ability and understanding related to marketing for the Radar Malang Online team. The findings show that the activities carried out by Smart Indonesia Academy as a form of community empowerment aimed at providing innovative and creative efforts with knowledge, insight, and solutions through marketing training to the Radar Malang Online team have been going well. The training provided by Smart Indonesia Academy to improve the performance and motivation of the Radar Malang Online team was in accordance with the understanding related to marketing training.