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All Journal Jurnal Mahasiswa Kreatif Inovasi Sosial: Jurnal Pengabdian Masyarakat
Muhammad Farhan Nugraha
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Peran Public Relations Dalam Membentuk Persepsi Positif Terhadap Tiktok Shop Gilang Wasis Danuarta; Tria Patrianti; Rochman Rayhan Maulana; Muhammad Farhan Nugraha
Jurnal Mahasiswa Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i1.2761

Abstract

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.
Membangun Budaya Kreatif Melalui Seni Batik di Yayasan Cinta Yatim & Dhuafa, Pisangan Barat, Kec.Cirendeu, Kota Tangerang Selatan Susan Ary Ayu Anjani; Shela Amelia AKhap; Muhammad Farhan Nugraha; Muammar Khadafi; Ahmad Fajar Mahendra; Dian Islami; Adriansyah Harun; Rochman Rayhan; Reza Setiansa; Sa’diah El Adawiyah
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.405

Abstract

Abstract. Education plays an important role in shaping a bright and sustainable future, with creative and fun learning as the key to creating an inspiring learning environment. This article examines the event "SEBATIK - Batik Art for Creative Culture" held at the Yayasan Cinta Yatim dan Dhuafa, Cirendeu, South Tangerang on July 20, 2024. This event aims to introduce and preserve batik art, as well as to arouse interest and appreciation for traditional arts among the children of the foundation. With a creative and interactive approach, this workshop teaches basic batik techniques through training and direct practice, and provides appreciation to participants through prizes. The evaluation results show that this activity has succeeded in increasing the creativity and skills of children, as well as strengthening the relationship between the foundation and the community. This workshop also has the potential to open up new business opportunities for foster children, increasing their economic independence in the future. This article presents details of the event implementation, the results achieved, and its impact on participants and the foundation.
Co-Authors Adriansyah Harun Ahmad Fajar Mahendra Dian Islami Gilang Wasis Danuarta Muammar Khadafi Reza Setiansa Rochman Rayhan Rochman Rayhan Maulana Sa’diah El Adawiyah Shela Amelia Akhap Susan Ary Ayu Anjani Tria Patrianti