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All Journal Jurnal Dehasen Mengabdi Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Dona, Hesti Pestiko
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Media Sosial Untuk Berjualan Bakso Secara Online Dona, Hesti Pestiko; Irwanto, Tito; Susena, Karona Cahya; Hidayah, Nenden Restu; Wijaya, Ermy
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6267

Abstract

This service activity was carried out in Air Kelinsar village, Ulu Musi District, Empat Lawang Regency, South Sumatra. This activity aims to utilize social media for home meatball sellers in Air Kelinsar village. Previously, meatball sellers in Air Kelinsar village only sold or traded meatballs at home and waited for buyers to come. The aim of this service is so that traders can get more buyers. Traders can use the Cash on Delivery system, which is a form of financial transaction where payment is made after the goods are delivered and received by the consumer. With this system, meatball traders can post photos of their sales on Facebook and people in Air Kelinsar village can order via inbox or contact Meatball Sellers. then the meatball seller can deliver the order according to the orderer's address, so that people in Air Kelinsar village who don't have vehicles or whose homes are far from where the seller is can order the meatballs.
Sosialisasi Pemasangan Titik Gogle Maps Dan Spanduk Sebagai Alat Promosi Dalam perluasan Jaringan Penjualan Umkm RT 09 RW 05 Kelurahan Pematang Gubernur Kota Bengkulu Dona, Hesti Pestiko; Patriasia, Eka Salsa; Anggreani , Wike; Abdullah , Hasan; Saputra , Sandi; Putra, Dwingki Marta; Abi, Yudi Irawan; Gayatri, Ida Ayu Made Er Meytha
Jurnal Kewirausahaan & Bisnis Vol. 7 No. 2 (2025): Agustus
Publisher : Jurnal Kewirausahaan & Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rt 09 Rw 05 in the Pematang Gubernur village holds great potential in the field of Micro, Small, and Medium Enterprises (MSMEs). However, this potential has not yet been fully explored and recognized by the wider community. Seeing this opportunity, students conducting Community Service (KKN) in Rt 09 Rw 05 initiated an innovative program, which includes the installation of map points and the posting of banners design for MSMEs. This program aims to highlight the village's potential and to introduce superior products to a broader audience. In the era of digitalization, MSMEs still do not understand how to place their Google Maps location as one of the economic drivers of developing countries. Micro and small enterprises (MSMEs) have a significant role. With the existence of MSMEs, in this activity, KKN students provide training and direct assistance to MSME owners to operate the step-by-step registration of their business on Google Maps so that its visibility can be seen by the public. Through the implementation of this work program, it is expected that MSME owners can better understand and appreciate the importance of digitalization in managing their businesses. By utilizing digital technology, MSME players will make it easier for potential customers to find their business locations more effectively and efficiently. This is expected to positively impact the increase in sales volume and expand their market reach. In addition, this program aims to improving the efficiency and productivity of MSMEs, allowing them to optimize existing resources and minimize waste. With digitization, MSMEs can also create significant added value at the village level, contributing to local economic growth and strengthening their position in an increasingly competitive market. Through this approach, it is hoped that MSMEs can not only survive but also grow and compete effectively in the digital era.
Business Feasibility Analysis Of Pak Andri's Siomay And Batagor Business Reviewed From The Production Aspectp Dona, Hesti Pestiko; Indriasari , Nia; Hardinata , Dodi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.446

Abstract

This research aims to determine the business feasibility of Pak Andri's Siomay and Batagor, to find out whether a business is feasible or not. The results of the research show that the Siomay and Batagor business from the production aspect of the business is declared feasible, because the business location is strategic and easy to reach by consumers, The technology used is modern, the production process is easy. The marketing aspect is feasible, with high quality products, because the raw materials are imported, the prices are affordable, so that all levels of society can buy them, the distribution is quite wide, and the promotions given by the owner are enough to make consumers aware of the products they sell.
Co-Authors Abdullah , Hasan Abi, Yudi Irawan Anggreani , Wike Gayatri, Ida Ayu Made Er Meytha Hardinata , Dodi Hidayah, Nenden Restu Indriasari , Nia Karona Cahya Susena, Karona Cahya Patriasia, Eka Salsa Putra, Dwingki Marta Saputra , Sandi Tito Irwanto, Tito Wijaya, Ermy