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Non-Performing Loan and its Impact on Stock Price Index Through Return on Equity in the Banking Industry Zakaria, Zakaria; Khotimah, Khusnul; Saling, Saling; Rasyid, Abdul
Innovation Business Management and Accounting Journal Vol. 2 No. 3 (2023): July - September
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i3.55

Abstract

This research aims to examine and analyze the influence of non-performing loans on the stock price index through return on equity in the banking industry listed on the Indonesia Stock Exchange. The study employs secondary data from 30 banking industries obtained from ICMD (Indonesia Capital Market Directory) for the period 2016 to 2020, as well as data from the Central Bureau of Statistics, Bank Indonesia, Jakarta Stock Exchange website, and Bank Indonesia. The data is analyzed using path analysis with AMOS version 7 to test the data and analyze the hypotheses. The research findings indicate the following: 1) Non-performing loans have a significant negative influence on return on equity, meaning that lower non-performing loan values in an industry lead to higher profitability levels measured by return on equity; 2) Return on equity has a significant positive influence on the stock price index, explaining that higher profits for banks, as measured by return on equity, correspond to higher stock prices as measured by the stock price index; 3) Non-performing loans have a significant negative influence on the stock price index through return on equity. This suggests that investors are more responsive to changes in non-performing loans rather than waiting for financial performance information, as measured by return on equity, to assess stock price developments.
Pengaruh Media Sosial Terhadap Minat Beli Konsumen Saling, Saling; Zakaria, Zakaria
Paradoks : Jurnal Ilmu Ekonomi Vol. 7 No. 1 (2024): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v7i1.740

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh penggunaan media sosial terhadap minat beli konsumen pada produk pakaian kemeja pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Amal Ilmiah Yapis Wamena. Jumlah sampel yang digunakan sebanyak 97 responden yang ditentukan berdasarkan formulasi slovin. Sumber data yang digunakan adalah data primer, yaitu data yang dikumpulkan secara langsung oleh peneliti dari responden dengan menggunakan instrumen kuesioner. Metode analisis data yang akan dilakukan terdiri dari analisis statistik deskriptif, uji validitas, uji reliabilitas, serta pengujian hipotesis melalui analisis regersi linear sederhana, uji t dan uji f. Hasil penelitian menunjukkan bahwa variabel Media Sosial berpengaruh positif terhadap Minat Beli Konsumen Pada Produk kemeja, jadi dapat disimpulkan bahwa jika dengan adanya media sosial minat beli mahasiswa terhadap produk kemeja semakin meningkat karena media sosial adalah sebuah alat transaksi yang memberi kemudahan dan kepercayaan kepada konsumen dan media sosial membuat produknya lebih berwarna dan trend.
MOTIVASI, DISIPLIN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN YAHUKIMO PAPUA Pusop, Juliance; Noch, Muhammad Yamin; Mustajab, Duta; Saling, Saling; Maudul, Yustus
The Journal of Business and Management Research Vol 4 No 1 (2021): Januari
Publisher : Magister Manajemen Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/tjbmr.v4i1.44

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Motivai, Disiplin dan Lingkungan Kerja teradap Kinerja Pegawai . Penelitian di laksanakan pada Dinas Kebudayaan dan Pariwisata Kabupaten Yahukimo Pengambilan data dilakukan pada tanggal 28 November sampai dengan 4 Desember 2019. Metode Penelitian yang digunakan adalah sampling jenuh (sensus) dengan teknik penyebaran kuesioner dengan jumlah anggota populasi 35 pegawai. Metode analisis data yang digunakan adalah Analisis Regresi Linear Berganda menggunakan program SPSS . Hasil Penelitian menunjukkan bahwa (1). Pengaruh Motivasi Terhadap Kinerja Pegawai, motivasi berpengaruh dan signifikan antara motivasi terhadap kinerja pegawai , (2). Pengaruh Disiplin Terhadap Kinerja Pegawai, Disiplin tidak berpengaruh terhadap kinerja pegawai, (3). Pengaruh Lingkungan Kerja Terhadap Kinerja pegawai menunjukkan bahw Lingkungan Kerja tidak berpengaruh terhadap kinerja, (4). Pengaruh Motivasi, Disiplin dan Lingkungan Kerja Secara Simultan Terhadap Kinerja bahwa variabel penelitian yang meliputi motivasi, disiplin dan lingkungan kerja secara bersama-sama atau simultan berpengaruh signifikan terhadap variabel kinerja pegawai. dengan demikian yang menyatakan bahwa variabel motivasi, disiplin dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja pegawai, terbukti dan diterima.
Innovative Digital Marketing Strategies to Enhance Customer Loyalty in the E-Commerce Era Pustap, El Shaddai Sandhy; Saling, Saling; Damayanti, Yenie Eva
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5343

Abstract

The rapid advancement of digital technologies has reshaped marketing dynamics, prompting businesses to adopt innovative strategies to foster customer loyalty in the increasingly competitive e-commerce environment. Traditional marketing paradigms are being replaced by personalized, data-driven, and omnichannel approaches that cater to the evolving expectations of digital consumers. This study aims to explore and synthesize innovative digital marketing strategies that significantly enhance customer loyalty in the digital commerce landscape. Using a qualitative literature review method, this research analyzes academic sources from 2019 to 2025 to identify prevailing trends and strategic patterns in digital marketing innovation. Findings reveal five critical strategies: AI-powered personalization, omnichannel integration, gamified loyalty programs, emotionally resonant storytelling, and CRM with marketing automation. These techniques not only increase customer engagement but also strengthen brand trust and emotional attachment. For instance, companies like Amazon and Sephora use AI and CRM systems to personalize customer experiences, while brands like Starbucks and Dove leverage gamification and storytelling to drive loyalty. These strategies collectively form a framework that underscores the importance of technology, emotional connection, and data intelligence in cultivating sustainable consumer relationships. The research contributes by offering a comprehensive model for businesses aiming to enhance customer lifetime value through adaptive and personalized digital engagement. It highlights the necessity of innovation in both content and delivery mechanisms within e-commerce ecosystems.