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Perilaku Konsumen terhadap Keputusan Pembelian Sayuran secara Online pada Masa Pandemi Covid-19 Anggraeni, Elisa Lintang; Maria, Maria
Seminar Nasional Lahan Suboptimal 2021: Prosiding Seminar Nasional Lahan Suboptimal ke-9 â€œSustainable Urban Farming Guna Meningkatka
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Anggraeni EL, Maria M. 2021. Consumer behavior towards online vegetable purchasing decisions during the Covid-19 pandemic. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-9 Tahun 2021, Palembang 20 Oktober 2021. pp. 355-364. Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).The spread of the Corona Virus in Indonesia and the imposition of a lockdown or restrictions on movement are the catalysts for accelerating the adoption of wider use of technology, including online shopping or e-commerce. Vegetable producers must be able to adjust the direction of consumer trends during the Covid-19 pandemic so that the market remains created. The objectives of the study were (1) to determine the characteristics of consumers who buy vegetables online and their responses to the differences in purchasing systems (online and traditional) and (2) to determine the factors that influence consumer behavior towards online vegetable purchasing decisions. The approach used is descriptive quantitative with purposive sampling method. The research was conducted at Bale Hydroponics Salatiga and Jinawi Fresh Farm. Respondents consisted of 50 people. Data analysis used validity test, reliability test, classical assumption test, t test, and multiple linear regression test. The results showed that there are characteristics of consumers who buy vegetables online, namely age 21-27 years, female gender, most occupations are self-employed, monthly income is more than Rp. 2,000,000, online media used by Instagram and WhatsApp, frequency of making purchases 2 times a month. There are differences in consumer considerations in buying vegetables online and traditional. The consideration of consumers in the online purchasing system is time efficiency. While traditional purchases are competitive prices. The factors that influence online purchasing decisions are price (X2) and lifestyle (X4). While trust (X1) and quality (X3) have no effect on online purchasing decisions.

PERTUMBUHANDANPERUBAHANSTRUKTURSEKTOR PERT ANIAN PROVINSI JAWA TENGAH SEBELUM DAN SETELAH OTONOMI DAERAH Maria Maria; Irham Irham; Djuwari Djuwari
Agro Ekonomi Vol 15, No 1 (2008): JUNI 2008
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

The research objectives to know: (1) alteration structural of agricultural sector in Central Java compared to alteration of national agricultural sector chartered investment council structure before and after decentralization; (2) identification of pledge agricultural sector in improvement of economic growth rate regional in Central Java before and after decentralization; (3) velocity and growth typology of Central Java agricultural sector before and after decentralization. This research applies descriptive analytical method and data used are GRDP Central Java andGDP National during 1995-2005 based on constant price of 2000. Growthaverage speed offield crop, plantation and breeding, andforestry improvedafter the decentralization was implemented, while growth average speed offishery sector decreasing. LQ and DLQ analyses show that field crop andbreeding sectors are still expected to be basis sector before decentralization. After decentralization was implemented, field crop and breeding remain to be basis, while plantation crop andforestry experiences reposition from non basis towards basis. Klassen Typology analysis shows that field crop and breeding are fast growth before decentralization. After decentralization, plantation crop and forestry classified as fast growth sector. The speed growth of food crops, plantation, breeding, and forestry accelerated after decentralization, whilefishery sector is relatively lags.

DINAMIKA USAHA DAN KEPUASAN PENGUNJUNG AGROWISATA KAMPOENG BANYUMILI, KABUPATEN SEMARANG Andreas Simorangkir; Maria Maria
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 7, No 3 (2020): September 2020
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v7i3.3878

Usaha jasa agrowisata semakin banyak bermunculan di wilayah Jawa Tengah dan ini membuat pelaku agrowisata harus dapat mempertahankan konsumen agar usaha dapat terus berkembang. Penelitian ini bertujuan untuk mengetahui dinamika usaha serta hubungan kualitas pelayanan, fasilitas, lokasi dan promosi terhadap kepuasan pengunjung Agrowisata Kampoeng Banyumili. Penelitian ini dilakukan pada bulan November s/d Desember 2019 di Agrowisata Kampoeng Banyumili. Penelitian ini menggunakan dua jenis penelitian, deskriptif kuantitatif dan kualitatif. Analisis data yang digunakan adalah korelasi rank spearman dan triangulasi sumber. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan, fasilitas dan promosi memiliki tingkat hubungan yang sedang dan positif serta berkorelasi signifikan terhadap kepuasan pengunjung, untuk variabel lokasi memiliki tingkat hubungan yang kuat dan positif serta berkorelasi signifikan terhadap kepuasan pengunjung. Sedangkan dinamika usaha Agrowisata Kampoeng Banyumili berada pada tahap kestabilan. Adapun hal yang harus diperhatikan pihak pengelola adalah penambahan petunjuk arah didalam lokasi Agrowisata Kampoeng Banyumili, agar pengunjung lebih mudah menemukan fasilitas sehingga, pengunjung akan merasa nyaman dan puas pada saat berwisata.

Strategi Pemasaran Industri Tahu Pada Masa Pandemi Covid-19 (Studi Pada Omah Tahu Asri Serasi Bandungan) Rossitasari Rossitasari; Maria Maria
JURNAL MANAJEMEN AGRIBISNIS Vol 10 No 1 (2022): Jurnal Manajemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2022.v10.i01.p03

The impact of Covid-19 has made market demand unstable, thereby reducing the income and production of Omah Tahu Asri Serasi. The Policy of imposing restrictions on community activities and the relocation of the new Bandungan products during the Covid-19 pandemic and identify internal and external factors (strenghts and wekanesses as well as opportunities and threats) in the marketing strategi at Omah Tahu Asri Serasi Bandungan during the Covid-19 pandemic. Research at Omah Tahu Asri Serasi Bandungan. This type of research is qualitative, the technique of determining key informants and informants uses purposive. The method of analysisi using SWOT. The resultas of the study show that internal factors are the main strenghts, namely cooperation with traders and developing strategies, the main weakness is a decrease in income and has not promoted effectively. The external factor that became the main opportuity was the popularity of Tahu Asri Serasi and traders helping to expand the market. The main threat is the uncertain purchasing power of consumers due to the pandemic and the prices of other Tofu Serasi are lower than other tofu products. The SWOT analysis quadrant, Omah Tahu Asri Serasi shoes quadrant Im using a progressive strategy. The condition of ofu demand continues to increase, so it is very possible to expand, enlarge growth and achieve maximum progress durig the Covid-19 pandemic.

a. Motivasi Generasi Muda Terhadap Pekerjaan Sektor Pertanian Di Desa Jumo Kecamatan Kedungjati Kabupaten Grobogan Syahfri Dewantoro; Maria Maria
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.152-158

The number of young people who want to work in the agricultural sector is decreasing compared to the non-agricultural sector. A farmer who has a young age usually has high enthusiasm for trying new things in determining suitable commodities. The education level of those working in the agricultural sector is low, with the majority having or not completing primary school. The level of education is very important to absorb new information and technology. Income is one of the factors for someone to determine a job because it is to meet the needs of daily life. Income in the agricultural sector depends on crop yields and fluctuations in market prices. The social environment plays an important role in the mindset of the younger generation in determining a worker. This study aims to determine the relationship between age, education, income, and social environment with the work motivation of young people in the agricultural sector. The approach used is descriptive quantitative with a purposive sampling method. The analytical method used is correlation analysis using Spearman rank. The younger generation studied were aged 20-44 years. The research location is in Jumo Village, Kedungjati District, Grobogan Regency, Central Java. Respondents consist of 50 young people who work in the agricultural sector using open land. The results showed that there is a significant and positive link between variables of age, education, income, and social environment with the younger generation's motivation to work in agriculture.

Kanvas Model Bisnis Produsen Beras Premium (Studi pada Koperasi Serba Usaha Citra Kinaraya Mlatiharjo) Maria Maria; Damara Dinda Nirmalasari Zebua; Liska Simamora; Hendrik Johannes Nadapdap
Agrin Vol 25, No 2 (2021): Agrin
Publisher : Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.agrin.2021.25.2.657

Penelitian ini bertujuan untuk mengetahui dan menggambarkan model bisnis yang dijalankan oleh Koperasi Serba Usaha (KSU) Citra Kinaraya khususnya terkait produk beras premium. Metode penelitian yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data menggunakan wawancara mendalam (in-depth interview) kepada partisipan dan informan kunci. Hasil penelitian menunjukkan bahwa KSU Citra Kinaraya sudah memiliki pola operasional yang dapat dipetakan ke dalam kanvas model bisnis meliputi a) value proposition yaitu beras sehat yang berprotein tinggi dan memiliki kadar gula rendah; b) customer segment yaitu konsumen kalangan menengah ke atas yang peduli terhadap kesehatan sehingga bersedia membayar produk dengan harga yang lebih mahal; c) customer relationship yaitu memberikan harga khusus kepada agen/reseller yang memasarkan produk jika melakukan sejumlah pembelian tertentu kepada produsen (KSU Citra Kinaraya) sesuai kesepakatan; d) channels yaitu menggunakan jasa agen/reseller serta kurir untuk mendistribusikan produk ke konsumen akhir; e) key partners yaitu keterlibatan stakeholders seperti universitas, dinas koperasi, Agriterra dan perbankan untuk mendukung kegiatan bisnis KSU Citra Kinaraya; f) key activities yaitu memproduksi beras sehat (beras merah, beras hitam, beras genki dan beras melati pecah kulit); g) key resources yaitu keterlibatan mitra (petani padi anggota) dalam menyediakan bahan baku padi untuk diolah menjadi beras premium oleh KSU Citra Kinaraya; h) cost structures yaitu pengeluaran wajib yang dikeluarkan oleh KSU Citra Kinaraya untuk memperlancar kegiatan operasional; dan i) revenue stream yaitu sumber penerimaan KSU Citra Kinaraya yang berasal dari penjualan beras sehat dengan proporsi terbesar berturut-turut diperoleh dari penjualan beras merah, beras hitam, beras genki dan beras melati pecah kulit.Kata kunci: kanvas model bisnis, Citra Kinaraya, beras premium

NILAI TAMBAH SNACK SAYURAN ORGANIK UD JIBARIZ DI KECAMATAN GETASAN KABUPATEN SEMARANG Maria Mega Mawarni; Maria Maria
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 46, No 3 (2021)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v46i3.4818

Home industry Jibariz is one of the SMEs that processes organic vegetable products into sticks and dumplings. The purpose of the study was to determine the amount of added value generated, analyze costs, revenues, profits from processing, and business developments from the trend of selling Jibariz organic vegetable snacks 2 years before (2018, 2019) and during the Covid-19 pandemic (2020). This research was conducted in Jampelan hamlet, Getasan sub-district, Semarang district. Sampling was done intentionally (purposive sampling). The data was processed using quantitative descriptive methods. Analysis of the data used in this study is the analysis of added value using the Hayami method. The result of the research shows that the added value of Jibariz organic vegetable snack is Rp. 61,800 per kilogram or 68.66% of the product value. The average cost incurred each month is Rp. 3,557,556 with a total production of 600 packs per month and able to provide a monthly income of Rp. 9,000,000 and the profit earned is Rp. 3,181,000. The value of the R/C ratio obtained is 1.5 so it is feasible to continue. The development of Jibariz's organic vegetable snack business in the 2 years before Covid-19 the sales trend fell, while in 2020 during the Covid-19 pandemic the sales trend increased.

PERBANDINGAN DAYA SAING EKSPOR CENGKEH INDONESIA DAN MADAGASKAR DI PASAR INTERNASIONAL Rizqi Alisia; Maria Maria
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 10, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i1.8645

Komoditas Cengkeh menjadi salah satu komoditas unggulan ekspor dan produk potensial yang dapat dimaksimalkan untuk mendukung kinerja ekspor Indonesia. Penelitian ini bertujuan untuk mengetahui. perkembangan. ekspor. Cengkeh (HS 0907) serta menganalisis. daya. saing. ekspor. Cengkeh Indonesia. dan. Madagaskar di pasar. internasional. tahun. 2008-2018. Data yang digunakan adalah data sekunder dengan kurun waktu 2008-2018. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan alat analisis Revealed Comparative Advantage (RCA), Export Products Dynamics (EPD) dan Indeks Spesialisasi Produk (ISP). Berdasarkan hasil penelitian, menunjukkan bahwa perkembangan ekspor Cengkeh Indonesia dan Madagaskar tahun 2008-2018 mengalami fluktuasi di setiap tahunnya. Secara garis besar rata-rata nilai dan volume ekspor Cengkeh Madagaskar lebih unggul dibanding Indonesia. Daya saing Cengkeh Indonesia dan Madagaskar memiliki daya saing yang kuat dengan analisis RCA. Kemudian berdasarkan analisis EPD diperoleh bahwa pasar potensial untuk pengembangan ekspor produk Cengkeh Indonesia yaitu India dan Amerika Serikat, sedangkan bagi Madagaskar yaitu India dan Vietnam. Berdasarkan analisis ISP, Indonesia dan Madagaskar memiliki keuntungan sebagai negara eksportir. Cengkeh Indonesia berada pada tahap pertumbuhan sedangkan Madagaskar berada pada tahap kemandirian.

Strategi Pengembangan Usaha Penjualan Daging Sapi Segar Fery Mahendra; Maria Maria
Forum Agribisnis Vol 13 No 1 (2023): FA VOL 13 NO 1 MARET 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.1.24-34

Berkah Sapi Business is a small business engaged in the sale or marketing of fresh beef. However, in running the business, Berkah Sapi experienced problems, especially in marketing beef. The selection and application of the right strategy in the development process will greatly affect the performance of the Blessing Cow Business. This study has the aim of knowing (1). determinants of success in developing the Berkah Sapi business in Pulutan Village, Sidorejo District, Salatiga City and (2) the strategy for developing the Berkah Sapi business. This research was conducted from January to March 2022. The respondents used were key informant (Mr. H. Muhammad Rofiq), informant 1 (mother Hjh. Sri Sundari) and informant 2 (Muhammad Aditya). From the results of this study, the main factor in the success of the Berkah Sapi Salatiga business is a strategic location, which is on the side of the road, has fresh quality meat and an affordable selling price (Rp. 120,000/kg. The development of the Berkah Sapi business uses the SO (Strength - Opportunities) strategy. ), which has a strategic location and fresh meat quality. With this strategy, Berkah Sapi must also pay attention to the sales promotion process to livestock care. The IFAS value is 0.72 and the EFAS is 0.16 which shows Berkah Sapi is in quadrant 1 progressive namely growing and developing. Blessings of Cows must continue to pay attention to the cleanliness of the cage to ensure the health and quality of beef so that consumer loyalty will increase and create additional market share. In addition, promotion through social media that leads to the importance of consuming quality beef will increase demand.

Preferensi Konsumen terhadap Produk Olahan Ikan (Studi pada Industri Rumah Tangga Paguyuban Rawa Pesona) Fuliyana, Fuliyana; Maria, Maria
Agrikultura Vol 33, No 2 (2022): Agustus, 2022
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v33i2.39210

Salah satu industri rumah tangga yang mengolah keripik ikan yaitu anggota Paguyuban Rawa Pesona di Dusun Kebondowo, Kecamatan Banyubiru, Kabupaten Semarang, Provinsi Jawa Tengah. Penelitian ini bertujuan untuk: (1) mengetahui harga, kemasan, rasa, dan tekstur memiliki hubungan dengan preferensi konsumen terhadap pembelian produk olahan ikan (wader, cetol, dan mujair), dan (2) menganalisis tingkat preferensi berbagai produk olahan ikan (wader, cetol, dan mujair). Jenis penelitian yang digunakan dalam penelitian ini yaitu kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian yaitu teknik observasi, kuesioner dan studi pustaka. Teknik pengambilan sampel dalam penelitian ini menggunakan pendekatan non probability sampling. Jumlah sampel yang diambil dalam penelitian sebanyak 50 responden. Hasil penelitian menunjukkan bahwa variabel harga dan rasa berkorelasi secara signifikan dengan preferensi konsumen terhadap pembelian produk olahan ikan sedangkan kemasan dan tekstur tidak terdapat hubungan yang signifikan. Hasil sikap dalam kategori baik. Hal ini menunjukkan bahwa sikap konsumen terhadap atribut produk keripik ikan itu baik, diantaranya harga, kemasan, rasa, dan tekstur.

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