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All Journal EnJourMe (English Journal of Merdeka) : Culture, Language, and Teaching of English Holistics Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bencoolen
Muhammad Nadjmuddin
Politeknik Negeri Sriwijaya
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PENDAMPINGAN PEMBUATAN KEMASAN DAN IKLAN KULINER KHAS DAERAH PRODUK PEDAGANG KECIL DI KECAMATAN ILIR BARAT I PALEMBANG Muhammad Nadjmuddin; Sunani Sunani; Yusri Yusri; Indri Ariyanti; Fitria Wulandari; Triana Putri; Winda Permata Putri
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 5 No 1 (2022): APTEKMAS Volume 5 Nomor 1 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.908 KB) | DOI: 10.36257/apts.v5i1.4249

Abstract

Abstract Palembang is famous for not only songket clothes but also specific food such as pempek and mie celor (stemmed noodles). Many Small Micro Medium Enterprises (SMMEs) need coaching in order to succeed in their busines. They do not have sufficient financing sources and strategies to grow and face fierce business competition. One of necessary assistances is helping them improve their packaging and develop persuasive advertisements through social media promotion. The two SMMEs, Pempek Cek Eha and Mie Celor Ujuk Imam 26, are located in Kecamatan Ilir Barat I Palembang. This community service activity was carried out to help fostered the SMMEs to survive in their current situation through product packaging and online advertisement development. Good product packaging can be used for online advertising activities, which are expected to increase sales during the pandemic. Their previous packaging seemed to be careless and unattractive. Their promotions and sales were managed conventionally through direct face to face and limited online transactions, as well as from personal information, so that the orders had not been maximized. The educative program was conducted through counselling and couching the SMMEs. Data from pretest and posttest showed positive effects of the program. Keywords: promotion, advertisement, persuasive, packaging, culinary.
WRITING FROM SOURCES: PROCESS, PROBLEMS, AND SOLUTIONS Muhammad Nadjmuddin
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 2 No. 1 (2010): JURNAL HOLISTICS 2010
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The competence of writing from multiple sources is crucial for EFL  students in higher education. The academic writing process requires the support and integration of various skills such as fluency as well as the skills  of integrating information from the source texts within the written text, reading  the rhetoric context and intepreting  the task. The aim of  this article is to investigate the writing process from sources in EFL setting. This article discusses the complexity of the writing-form-sources task such as how students construct a task representation and personal and contextual factors that influenced the creation of the participants’ task representations, other factors such as individual background experiences. Language proficiency is assumed affect reading and writing performance. Some suggestions are presented to help teachers designing the task of reading and writing from source texts.
TEACHING SUMMARIZATION STRATEGIES Muhammad Nadjmuddin
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 2 No. 2 (2010): JURNAL HOLISTICS Desember 2010
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Summary writing is widely used as both a means for assessing student learning as well as a way to use other sources in academic writing. As writing teachers we know that our students have difficulty with summarizing information in an organized and accurate way. In their summaries our students focused on trivial information, or simply copied entire sentences from the source text and gave their own opinions and experiences in their summaries. Unskilled readers may need instruction and practice in summarizing paragraphs; other readers may need instruction and practice in summarizing larger chunks of information. They need an approach to sort information, and they need to see how skilled readers with sufficient background knowledge identify important information and summarize. The difficulty of the materials must be graded so that the students’ strategies and skills can be developed progressively Learning should start from single paragraph level summarizing and work up to section summarization and summarization of entire chapters. Finally, they can summarize from multiple sources. The teacher’s instructional materials and models of how to use an appropriate summarization strategy of various text lengths, content area and complexity will improve the ability of students to summarize. The students’ background knowledge is also important in making judgments about the important information in summarizing.
USING CONCEPT MAP SOFTWARE TO IMPROVE SUMMARY WRITING QUALITY Muhammad Nadjmuddin; Eli Yeny; Sunani -; Herman -
HOLISTICS Vol. 9 No. 18 (2017): Vol 9, No.18 (2017): HOLISTICS VOLUME 9, NUMBER 18 DECEMBER 2017
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study suggests that conceptual summarizing of multiple sources is key to deep learning and useful to language learning strategies. The participants of this study were 68 students from three classes studying in upper intermediate reading course at English Department of State Polytechnic of Sriwijaya in Palembang. The t test indicated that the students who received strategic summarizing intervention in this study received significantly higher marks after eight reading and summarizing measures using computer based concept map. Collected data from questionnaire and focus group discussion showed that during summarizing from multiple sources using computer-based concept map the students employed prereading, conceptual reading and summarizing strategies. We could note the student activities which stressed the various aspects of conceptual learning. It is suggested that conceptual summarizing of multiple sources using computer-based concept map is used in English reading because it allows students to process information from sources, without which they are not able to organize main ideas into a coherent summary. It also facilitates students to become familiar with the textual structure of English academic summary writing.
WRITING THE SCRIPT OF NATIVE ADVERTISING VIDEO FOR TAJUNGAND BLONGSONG CLOTHS Muhammad Nadjmuddin; Sunani Sunani; Indri Ariyanti; Muhammad Akbar Zamzami; Reza Novitasari; Zainab Tri Oktarya
HOLISTICS Vol. 11 No. 2 (2019): HOLISTICS JOURNAL HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to investigate(1)how the video scriptsofnative advertising for promoting Tajung and Blongsongas Palembang traditional textile is made. (2) to what extend the video script made in the video of Tajung and Blongsong cloths fulfill the criteria of SPEAKING Model, (3) to what extend the video script made for the video of Tajung and Blongsong cloths fulfill the communicative functionsof the movestructure. Dell Hymes’ SPEAKINGModel and Bathia’s Move Analysis wereused for testing product advertising effectivenessThe results showed that the video script should be developed through several testing to validate the data. Furthermore, the analysis of the components of communication, and linguistic function revealed the video fulfilled the criteria for native advertising. 
English sentence structures in Descriptive Writing: A case study of Business Management students at Indonesian vocational higher education Beni Wijaya; Eli Yeni; Darmaliana Darmaliana; Munaja Rahma; Muhammad Nadjmuddin
EnJourMe (English Journal of Merdeka) : Culture, Language, and Teaching of English Vol 8, No 1 (2023): July 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/enjourme.v8i1.10534

Abstract

To meet the demand of current industries, the ability to write in English is highly essential in Indonesian vocational higher education. In today’s business world, students of business departments require a set of advance skills in writing business documents such as business letters and product descriptions. This research investigated the types of English sentence structures and errors in the descriptive paragraphs written by business management students of Politeknik Negeri Sriwijaya. The method used was quantitative case study research. A total of 44 descriptive paragraphs were analyzed by using syntactical structure analysis and surface taxonomy-based errors. It revealed that all types of sentence structures were used in the descriptive paragraphs. There were 34.77% simple sentence structures, 22.96% compound sentence structures, 26.36% complex sentence structures, and 15.91% compound-complex sentence structures. Thus, the most widely used was simple sentence structures. Regarding the errors, it was found that only a few errors were made by them; omission (3 errors), addition (7 errors), misformation (19 errors), and misordering (1 error). Hence, misformation was the dominant error. In summary, the students wrote their descriptive paragraphs in simple sentences mostly and made errors in misformation the most.
Analysis of Verb Tenses in Broken Memories Album: Types, Frequency, and Narrative Function Rahayu, Siti; Nadjmuddin, Muhammad; Sunani
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 1 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

  ABSTRACT: This study aims to analyze verb tense usage in the lyrics of Jamie Miller’s Broken Memories album, with three primary objectives: to classify the types of tenses used, quantify their frequency to identify temporal patterns, and examine their function in narrative construction through Labov’s (2008) pre-construction framework. Adopting a qualitative approach, this research analyzed lyrics obtained through triangulated sources, including Genius.com and official streaming platforms, and cross-referenced them with auditory verification. The data were processed using computational tagging and thematic coding to identify grammatical patterns. Findings reveal that the simple past tense dominates, often reflecting personal memories and emotional retrospection, while the present tense establishes immediacy and intimacy. The occasional use of the future tense suggests uncertainty and aspiration. These tense patterns support emotional storytelling and reflect mental narrative structuring by songwriters. The study concludes that grammar in popular music operates beyond conventional rules, functioning as a creative tool for emotional expression and audience engagement. Future research is encouraged to explore broader datasets across artists, as well as include modality, voice, and listener reception to deepen understanding of grammatical strategies in musical narratives. Keywords: Verb Tenses, Frequency, Narrative Function, Broken Memories, Pre-Construction Framework
PENDAMPINGAN PEMBUATAN BILINGUAL BOOKLET UNTUK MEMPROMOSIKAN HOTEL DUTA SYARI'AH PALEMBANG Tanjung, Ahmad Khoirul Akhir; Nadjmuddin, Muhammad; Yeny, Eli; Hajidah, Berliana Nur
Jurnal Abdimas Bencoolen Vol. 3 No. 2 (2025): In Process
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/abdimas.3.2.32-40

Abstract

Booklet atau brosur adalah salah satu alat pemasaran yang efektif untuk mempromosikan hotel. Booklet berperan penting dalam mempromosikan hotel karena menawarkan beberapa keunggulan dibandingkan media promosi lain. Booklet memberikan ruang yang cukup untuk menyajikan informasi lengkap tentang fasilitas hotel, jenis kamar yang tersedia, layanan tambahan, restoran, tempat wisata di sekitar hotel, dan segala hal yang relevan dengan pengalaman menginap di hotel tersebut. Informasi yang lengkap ini membantu calon tamu untuk membuat keputusan yang tepat dalam memilih hotel. Booklet yang dirancang dengan baik dan berisi informasi yang berguna dan menarik dapat meningkatkan citra hotel di mata calon tamu. Dengan memberikan kesan yang profesional dan menyenangkan, booklet dapat meningkatkan persepsi calon tamu terhadap kualitas dan pelayanan hotel. Sejak Covid-19 melanda dunia di akhir tahun 2019, banyak sekali yang dirugikan akibat pandemi tersbut, tak terkecuali sektor hiburan dan penginapan. Kota yang termasuk mengalami kerugian akibat Covid-19 ialah Palembang. Banyak sekali hotel dan penginapan di Palembang yang mengalami kerugian akibat masalah tersebut. Salah satu hotel yang mengalami penurunan jumlah tamu dan pengunjung ialah Hotel Duta Syari’ah Palembang. Terhitung sejak 2019 hingga sekarang, jumlah tamu yang berkunjung ataupun yang menginap di hotel ini terus mengalami kemunduran. Walaupun pandemi Covid-19 telah berakhir, namun masih menjadi PR yang besar bagi Hotel Duta Syari’ah Palembang untuk menarik pengunjung ataupun tamu yang ingin menginap di hotel tersebut. Salah satu untuk mempromosikan kembali hotel tersebut ialah dengan membuat bilingual booklet sebaik dan semenarik mungkin. Berdasarkan fenomena diatas, kami berniat untuk melakukan pengabdian dengan cara penampingan pembuatan bilingual booklet untuk mempromosikan kembali hotel ini, bukan hanya untuk wisatawan domestik, tetapi juga wisatawan mancanegara.  
Co-Authors Darmaliana - Eli Yeny Fitria Wulandari Hajidah, Berliana Nur Herman - Indri Ariyanti Muhammad Akbar Zamzami munaja rahma Reza Novitasari Siti Rahayu Solly Aryza Sunani Sunani - Sunani Sunani Tanjung, Ahmad Khoirul Akhir Triana Putri Wijaya, Beni Winda Permata Putri Yeny, Eli Yusri Yusri Zainab Tri Oktarya