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PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA Heriyanto, Carolina; Oktavio, Adrie; Kaihatu, Thomas Stefanus
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i1.32440

Abstract

Abstrak - Penelitian ini dibuat dengan tujuan untuk mengetahui peran dari scarcity marketing dan perceived value terhadap purchase intention pada pengguna Traveloka. Scarcity marketing dalam penelitian ini berperan sebagai variabel bebas yang dibagi menjadi 2 jenis yaitu limited-time scarcity (X1) dan limited-quantity scarcity (X2). Variabel perceived value (Y1) berperan sebagai variabel mediasi dan purchase intention (Y2) sebagai variabel terikat. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 100 orang pengguna Traveloka dengan kriteria pernah melihat promo Traveloka dengan scarcity marketing dan telah melakukan transaksi minimal 2x dalam 2 tahun terakhir sebagai teknik pengumpulan data. Teknik analisis data yang digunakan yaitu Structural Equation Modelling - Partial Least Square (SEM-PLS). Selanjutnya, berdasarkan hasil pengujian melalui software SmartPLS, didapatkan hasil bahwa limited-quantity scarcity berpengaruh signifikan positif terhadap perceived value. Selain itu kedua jenis scarcity marketing juga memberikan pengaruh positif dan signifikan terhadap purchase intention.Kata Kunci: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention Abstract - This study examines the role of scarcity marketing and perceived value on purchase intention of Traveloka users. Scarcity marketing in this study acts as an independent variable which is divided into 2 types of scarcity, limited-time scarcity (X1) and limited-quantity scarcity (X2). Perceived value (Y1) as a mediating variable and purchase intention (Y2) as the dependent variable. The method used for this research is quantitative and the data collected by distributing questionnaires to 100 Traveloka users which has ever seen scarcity marketing on Traveloka promos and has made at least 2x transactions in the last 2 years. Furthermore, Structural Equation Modelling - Partial Least Square (SEM-PLS) was used as the data analysis technique. Based on the data analysis results through SmartPLS software, found that limited-quantity scarcity had a significant and positive effect on perceived value. In adition the two types of scarcity marketing also had significant and positive impact on purchase intention.Keywords: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention
I HAVE CHOSEN YOU AMONG THE OTHERS!: THE IMPACT OF LEADER-MEMBER EXCHANGE, PERCEIVED SUPERVISOR SUPPORT AND ORGRANIZATIONAL CITIZENSHIP BEHAVIOR IN ENHANCING SUBORDINATES’ PERFORMANCE IN HOSPITALITY INDUSTRY Adityaji, Rizki; Kartika, Endo Wijaya; Oktavio, Adrie
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i3.36102

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Abstract: Covid-19 pandemic, which has occured for more than a year has had a bad impact on companies in Indonesia. This kind of condition urges superiors from the hospitality industry to immediately take some strategic steps to save their companies in order to survive. In such a situation, superiors are forced to select subordinates who should be retained or have to be released to reduce companies’ burden. For subordinates who are still retained by their superiors, it is due to good judgment from the superior so that these subordinates are still considered worthy enough of being retained and it is also hoped that the superior’s decision is correct by ensuring that these subordinates could show better working results. This study is conducted to add an empirical contribution to examine the role of LMX on PSS and OCB in improving subordinates’ performance, specifically in Indonesian context during Covid-19 pandemic. The data is collected from 264 respondents who work in the hospitality industry in East Java and Bali provinces, Indonesia. The results show that LMX has a positive and significant effect on OCB; LMX has a positive and significant effect on PSS; and PSS has a positive and significant effect on OCB; and finally OCB has a positive and significant effect on subordinates’ performance.Keywords: Leader-Member Exchange; Perceived Supervisor Support; Organizational Citizenship Behavior; Subordinates’ Performance; Hospitality Industry Abstrak: Pandemi Covid-19 yang terjadi lebih dari setahun membawa dampak buruk bagi perusahaan-perusahaan di Indonesia. Kondisi semacam ini mendesak para pimpinan dari industri perhotelan untuk segera mengambil beberapa langkah strategis untuk menyelamatkan perusahaannya agar tetap bertahan. Dalam situasi seperti itu, atasan terpaksa memilih bawahan yang harus dipertahankan atau harus dilepaskan untuk mengurangi beban perusahaan. Bagi bawahan yang masih dipertahankan oleh atasannya, hal ini dilatarbelakangi oleh penilaian yang baik dari atasan sehingga bawahan tersebut masih dianggap cukup layak untuk dipertahankan dan juga diharapkan keputusan atasan tersebut tepat dengan memastikan bahwa bawahan tersebut dapat menunjukkan kinerja yang lebih baik. Penelitian ini dilakukan untuk menambah kontribusi empiris untuk mengkaji peran pertukaran pemimpin-anggota pada perilaku kewarganegaran organisasi dalam meningkatkan kinerja bawahan, khususnya dalam konteks Indonesia di masa pandemi Covid-19. Data dikumpulkan dari 264 responden yang bekerja di industri perhotelan di provinsi Jawa Timur dan Bali, Indonesia. Hasil penelitian menunjukkan bahwa pertukaran pemimpin-anggota berpengaruh positif dan signifikan terhadap perilaku kewarganegaran organisasi; serta perilaku kewarganegaran organisasi juga berpengaruh positif dan signifikan terhadap kinerja bawahan.Kata kunci: Leader-member Exchange; Perceived Supervisor Support; Organizational Citizenship Behavior; Kinerja Bawahan; Industri Perhotelan
RESTAURANT MANAGEMENT ADAPTATION DURING COVID-19: CASE OF RESTAURANTS IN SURABAYA Gunawan, Steven; Indrianto, Agoes Tinus Lis
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3183

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Business is the purchase and sale of goods to make a profit. Restaurant businesses are two-way interactions involving service satisfaction and customer satisfaction, making it the most significant factor in restaurant sustainability. During this Covid-19 pandemic, Social distancing, curfew, and many kinds of government regulations push restaurant management and their teams to develop creative marketing. A conscious attempt to attune is the main point to survive and elevate for continuity of existence. This study will use textual analysis and qualitative data collection by analyzing location observation, personal interviews, and documentation based on current events focused on management's influence before and after the Covid-19 pandemic. Retrieval of data will be re-filtered and reviewed to display accurate data that has been regulated and valid. This research may have a recent incomplete implementation, but it can improve the current situation and conditions based on the restaurant business. Keywords: Restaurant, Business Management, Covid-19, and Adaptation.
Pengaruh Tidak Langsung Employee Training Terhadap Turnover Intention Pada Karyawan Hotel: Peran Workplace Stress Sebagai Mediator Adrie Oktavio; Agustinus Nugroho; Moses Soediro
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 4, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v4i2.8339

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Tingginya tuntutan pekerjaan di dunia hotel membuat karyawan seringkali mengalami stres yang dapat berujung pada timbulnya niat untuk meninggalkan pekerjaannya saat ini dan mencari pekerjaaan di hotel lain. Tentu saja stres tersebut disebabkan oleh banyak hal yang salah satunya adalah program employee training.   Penelitian ini memiliki tujuan untuk menganalisa peran workplace stress sebagai variabel mediasi dari hubungan employee training dan iturnover iintention pada ikaryawan ihotel iberbintang idi iSurabaya. iMetode iyang idigunakan idalam ipenelitian iini iadalah ianalisis ikuantitatif. iJumlah isampel iyang digunakan sebanyak 53 karyawan tetap hotel. Metode iyang idigunakan iadalah inon-probability isampling idengan iteknik ipurposive isampling. iTeknik ipengumpulan idata idalam penelitian ini dilakukan dengan membagikan kuesioner yang menggunakan skala Likert. Pengolahan data menggunakan alat analisa GSCA (General Structured Component Analysis). Output yang dihasilkan GSCA yaitu measure of fit pada measurement model (meliputi validity dan reliability), structural model, dan overall model. Berdasarkan ihasil ianalisis idata, idapat idisimpulkan ibahwa iemployee itraining itidak iberpengaruh isignifikan iterhadap iturnover iintention itetapi iemployee itraining iberpengaruh isignifikan ipositif iterhadap iworkplace istress. iWorkplace istress iberpengaruh isignifikan ipositif iterhadap iturnover iintention. iWorkplace istress ijuga imampu iberperan isebagai i iintervening ivariable yang menjembatani hubungan antara variabel employee training dan variabel turnover intention.Kata Kunci: training; workplace stress; turnover intention; karyawan; hotel
Memprediksi Turnover Intention melalui Employee Motivation dan Employee Engagement di Hotel W Bali - Seminyak Adrie Oktavio; Michelle Laurent; Verina Wijaya
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 2 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.451 KB) | DOI: 10.31289/jkbm.v6i2.3711

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The rapid development of tourism industry raises a strong competition among hotels in Bali.  Hotels must be able to have strong competitiveness by maintaining and managing their assets, one of which is human resources or the employees, hence a special treatment is needed to maintain the loyalty to the company.  In other words, the hotel needs to retain its best employees so that the employee has no intention of leaving or turnover intention. The purpose of this study is to analyze to what extent the turnover intention variable is influenced by the employee motivation and employee engagement variables. It is a quantitative research that uses the GSCA (Generalized Structured Component Analysis) analysis method. The data in this study was obtained from a questionnaire distributed to 112 permanent employees of the W Bali - Seminyak Hotel with the criteria of at least one year working period. The results show that employee motivation has a positive and significant effect on employee engagement. However, employee motivation has a negative and significant effect on turnover intention. Employee engagement has a negative and significant effect on turnover intention, yet employee engagement mediates the relationship between employee motivation and turnover intention
Implication of Future Time Perspective and Hope on the Continuance Commitment of Hotel Employees Adrie Oktavio; Thomas Stefanus Kaihatu
Jurnal Economia Vol 16, No 2: October 2020
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.007 KB) | DOI: 10.21831/economia.v16i2.29711

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Abstract: In the Indonesian hotel industry, high employee turnover rates are very common costly. One of the reasons that causes hotel employee turnover to be high is low commitment. The low commitment is triggered by the low hope of hotel employees to remain and to be committed to continuing their careers in the hotel where they are working today. Employees need certainty about their future that should be guaranteed by hotel management. This study tries to analyze the role of Future Time Perspective (FTP) and its effect on hope and continuance commitment. The data were derived from distributing questionnaires to hotel employees spread in 45 three-star hotels in Surabaya, and subsequently analyzed using the General Structured Component Analysis (GSCA) tool. The results show that FTP influences hope and continuance commitment significantly. Similarly, hope has a significant effect on continuance commitment. Hope is also able to act as a mediator between FTP and continuance commitment.Keywords: hotel industry, future time perspective, hope, continuance commitment Implikasi Future Time Perspective dan Harapan Terhadap Continuance Commitment Karyawan HotelAbstrak: Di industri perhotelan Indonesia, tingkat turnover karyawan yang tinggi sudah menjadi rahasia umum dan sangat memakan biaya. Salah satu alasan yang menyebabkan tingginya tingkat turnover karyawan hotel adalah komitmen yang rendah. Komitmen yang rendah tersebut dipicu oleh rendahnya tingkat harapan karyawan hotel untuk tetap tinggal serta berkomitmen untuk melanjutkan karir di hotel tempat mereka bekerja saat ini. Karyawan hotel membutuhkan kepastian akan masa depannya yang seharusnya bisa dijamin oleh pihak manajemen hotel. Penelitian ini mencoba menganalisa peran Future Time perspective (FTP) dan pengaruhnya terhadap harapan dan continuance commitment karyawan hotel. Data penelitian berasal dari penyebaran kuesioner kepada karyawan hotel yang tersebar di 45 hotel bintang tiga di Surabaya dan selanjutnya dianalisis menggunakan alat analisis General Structured Component Analysis (GSCA). Hasilnya menunjukkan bahwa FTP mempengaruhi harapan dan continuance commitment secara signifikan. Harapan juga berpengaruh secara signifikan terhadap continuance commitment. Harapan juga berperan sebagai mediator antara FTP dan continuance commitment.Kata kunci: industri perhotelan, future time perspective, harapan, continuance commitment
How Structural and Environment Variables Affect Job Satisfaction of Hotel Employees in Surabaya? Endo Wijaya Kartika; Agustinus Nugroho; Adrie Oktavio
Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5593

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This research focused on structural variables that could be controlled by the company and environment variables that could not be controlled by the company. These two variables could influence the creation of job satisfaction by hotel employees in Surabaya. This research was associative causal research using Structural Equation Modeling (SEM) as a statistical tool with SmartPLS 2.0 as the statistical software. This research used the non-probability method with convenience sampling technique with employees from four and five star hotels in Surabaya as the population. The total sample was 100 respondents. This research was conducted from November 2018 to January 2019. The results of this study show that structural variables have a positive and significant effect on job satisfaction. Meanwhile, environment variables have a negative and significant effect on job satisfaction.
PELATIHAN PENERAPAN PROTOKOL CLEANLINESS, HEALTH, SAFETY, and ENVIRONMENT SUSTAINABILITY DI DESA WISATA PENIWEN PADA TATANAN NORMAL BARU Rean Mitasari; Rizki Adityaji; Christy Widyawati; Adrie Oktavio; Verina Wijaya; Agustinus Nugroho
SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 1 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i1.7653

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ABSTRAK                                                               Penurunan jumlah kunjungan wisatawan yang drastis akibat pandemi Covid19 membuat seluruh destinasi dan atraksi wisata menutup sementara akses kunjungan bagi wisatawan. Penutupan tersebut juga berdampak pada menurunnya pendapatan para pelaku usaha pariwisata, termasuk mitra abdimas yaitu kelompok sadar wisata (Pokdarwis) di Desa Wisata Peniwen. Namun, seiring adanya penerapan tatanan normal baru (New Normal) dalam industri pariwisata, para pelaku wisata termasuk Pokdarwis Desa Wisata Peniwen bersemangat untuk membuka kembali usaha pariwisata mereka. Adanya Protokol Cleanliness, Health, Security, Environment Sustainability (CHSE) menjadi perhatian tersendiri bagi pelaku usaha pariwisata khususnya Pokdarwis Desa Wisata Peniwen. Pelatihan protokol CHSE di Desa Wisata Peniwen dilakukan dengan Kerjasama Universitas Ciputra Surabaya dan Kemenparekraf yang bertujuan untuk membekali pelaku usaha pariwisata dalam memenuhi standar berwisata sesuai tatanan normal baru pada masa pandemi. Dari pelatihan tersebut, pengelola Desa Wisata Peniwen mendapatkan pemahaman mengenai protokol kesehatan yang aplikatif untuk dapat diterapkan di setiap lini bisnis yang ada, dengan tujuan menjamin keamanan dan kenyamanan wisatawan. Selain itu, keberlanjutan dari wisata desa yang ada di Desa Wisata Peniwen dapat terjamin dan usaha penduduk dari sektor pariwisata dapat berangsur pulih. Kata kunci: Pandemi Covid 19; Protokol CHSE; Desa Wisata; Tatanan Normal Baru  ABSTRACTThe number of tourists visit that drastically decreased due to Covid19 pandemic resulted to the temporary closing of all accesses to the destination and the attraction. The closing impacted on the revenue decline for those who ran tourism business, including the community service’s partner that is Tourism Awareness Group (Pokdarwis) in Peniwen Tourism Village. However, as the new normal implemented in tourism industry, all tourism business runners also for Pokdarwis in Peniwen Tourism Village were eager to reopen their business. The presence of Cleanliness, Health, Security, and Environment Sustainability (CHSE) Protocol becomes particular concern especially Pokdarwis of Peniwen Tourism Village in restoring tourist visit and strengthening the business of its residents. The training of CHSE protocol in Peniwen Tourism Village was conducted through collaboration between Universitas Ciputra Surabaya and Ministry of Tourism and Creative Economy (Kemenparekraf) aimed to equip tourism business runners in fulfilling tourism standard in accordance with new normal. From the training, Peniwen Tourism Village management gained the insight regarding the applicative health protocol to be implemented in each existed business line to ensure tourists’ safety and comfort. Moreover, the sustainability of village tourism in Peniwen Tourist Village and residents’ business in tourism sector will gradually recover. Keywords: Covid 19 Pandemic; CHSE Protocol; Tourism Village; New Normal
POPULARITAS WELLNESS HOTEL DALAM PERSPEKTIF SIKAP DAN MINAT KONSUMEN SEBAGAI TEMPAT TUJUAN MENGINAP PASCA PANDEMI COVID-19 Erris Kusumawidjaya; Rizki Adityaji; Adrie Oktavio
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2312

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Abstract- After the Covid-19 pandemic where tourist attractions have begun to reopen, it is hoped that the movement of tourists will also start to live, by no exception is Indonesia. Naturally, tourism supporting industries, such as the hotel industry, have also begun to fully operate after experiencing a decline in operations for long enough time due to the social restriction policy made by the government. As a result, the number of guests staying is significantly reduced. In the research area in the hospitality sector, there have been quite several studies that observed the relationship between attitudes and interest in staying overnight among tourists, especially during the Covid-19 pandemic. However, studies that specifically examine attitudes and intentions to stay in the context of wellness hotels have not been found. Therefore, this study is aiming to investigate the attitudes and interests of consumers to stay at wellness hotels after the Covid-19 pandemic. In forming this attitude, the motivation of tourists is investigated, especially regarding social media motivation and egoistic motivation. Survey research is conducted and has succeeded in collecting 163 samples of the results from the respondents’ participation. The results of statistical data processing show that social media motivation and egoistic motivation can influence consumer attitudes positively and significantly. Furthermore, consumer attitudes also have a positive and significant effect on consumer interest in wellness hotels as a choice of place to stay. Based on the research findings, the theoretical and practical implications for wellness hotels stakeholders are also discussed in the closing section, including the limitations of the study. Keywords: Consumer Attitude; Egoistic Motivation; Intention to Stay; Social Media Motivation; Wellness Hotel
PERAN POSITIVE EMOTION SEBAGAI INTERVENING VARIABLE ANTARA SALES PROMOTION DAN IMPULSIVE BUYING BEHAVIOUR PADA PENGGUNA E-WALLET PENGUNJUNG TUNJUNGAN PLAZA SURABAYA Monica Febria; Adrie Oktavio
Jurnal Manajemen Pemasaran Vol. 14 No. 2 (2020): OCTOBER 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.14.2.67-76

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Penelitian ini mengamati perilaku pembelian impulsif pengunjung Tunjungan Plaza Surabaya yang menggunakan aplikasi e-wallet sebagai metode pembayarannya. Penelitian ini menggunakan metode kuantitatif dan jenis datanya adalah data primer dengan skala Likert 5 poin melalui penyebaran kuesioner dan datanya diolah menggunakan Smart-PLS 3.0. Sebanyak 103 sampel berhasil didapatkan dari penyebaran kuesioner tersebut dan hasil penelitian ini menunjukkan fakta bahwa sales promotion tidak berpengaruh secara langsung terhadap impulsive buying behavior, melainkan melalui positive emotion sebagai variabel intervening.
Co-Authors Aat Ruchiat Nungraha Adi Suryaputra Paramita Afrizal Agoestinus Lis Indrianto, Agoestinus Lis Agustinus Nugroho Agustinus Nugroho Alek Irawan Triantho Amanda Teonata Amri, Miftachul Andika Dirsa Andika Isma Andini Dwi Kurniawati Aria Ganna Henryanto Arie Fitria Asrul Sani Aurelia Angelica Santoso Bella Aurellia Natalie Christina Sudyasjayanti Christy Widyawati Clarissa Listya Susilo Devi Rahnjen Devi Rahnjen Wijayadne Dewi Kurnia Diah Fatma Sjoraida Dwi Anna Kristanti Elismayanti Rembe Ellen Lawrencia Yahya Ellina Rienovita Endo Wijaya Kartika Endo Wijaya Kartika Erlinawati Situmorang Erris Kusumawidjaya Eugene Katama Angkasa Evi Sirait Felicia Adeline Gabriella, Annette Guna, Bucky Wibawa Karya Hamka Wakkang Harries Purnomo Heppy Sapulete Heriyanto, Carolina Husriah, Husriah Indah Wati Irra Chrisyanti Dewi Ivana Grasielda Iwan Harsono J. E. Sutanto J.E. Sutanto Joko Sulistyo Joko Sulistyo Kezia Kezia Kezia Kezia Purwadi Krismi Budi Sienatra Liestya Padmawidjaja M. Anton Fatoni M. Yusri M. Yusuf Bahtiar, M. Yusuf Margadjie, Helen Ayu Mariaty Saragih Metasari, Rean Michelle Laurent Miftachul Amri Monica Febria Moses Soediro Muhammad Ade Kurnia Harahap Nafarin, Lydia Natalia, Erica Destiani Nathania, Sharron Tiffany Ni Desak Made Santi Dwyarthi Prathivi, Maria Dini Gilang Rahmah Renanda Fantika Rahman Tanjung Rean Mitasari Rembe, Elismayanti Rizki Adityaji Santosa, Tomi Apra Septa Intiar Steven Gunawan Suhardi Suhardi Syamsul Bahri Teja, Vania Yuswanto Thomas Stefanus Kaihatu Thomas Stefanus Kaihatu Tomi Apra Santosa Tongam E Panggabean Tony Antonio Trianggoro Wiradinata Vania Yuswanto Teja Verina Wijaya Via Yustitia Widyawati, Christy William Santoso Yohanes Bowo Widodo