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All Journal Journal of Humanities and Social Studies Jurnal Penelitian Manajemen Terapan (Penataran) Research Trend in Technology and Management Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT)
Cahyono, Puguh
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS PRODUK, INOVASI PRODUK, PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI KEPUASAN KONSUMEN PADA UMKM KABUPATEN LAMONGAN (METODE STRUCTURAL EQUATION MODELLING (SEM)- PARTIAL LEAST SQUARE (PLS)) Rachmawati, Adinda Dwi; Muhtarom, Abid; Cahyono, Puguh; Yaskun, Mohammad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 1 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Perkembangan dunia bisnis di Indonesia terjadi kesuksesan yang signifikan. Kesuksesan ditandai dengan persaingan ketat dalam dunia pasar salah satunya sektor UMKM. Peran UMKM dalam sektor bisnis mampu membantu perekonomian Indonesia. Banyaknya variabel yang diteliti menjadi kebaruan penelitian. Metode kuantitatif digunakan dalam penelitian ini, serta jumlah sampel 330 responden. Metode SEM menjadi pilihan analisis melalui alat bantu Smart PLS versi 3.0. Peneliti menggunakan beberapa alat uji, yakni outer model, inner model, mediasi serta hipotesis. Hasil penelitian diperoleh bahwa uji validitas dinyatakan valid. Hal tersebut dikarenakan jumlah outer loading > 0.7 serta jumlah AVE > 0.5. Selain itu, penelitian yang sudah dilakukan dinyatakan reliabel. Hal tersebut ditunjukkan melalui jumlah composite reliability serta cronbach’s alpha > 0.7. Sedangkan dalam uji mediasi diketahui bahwa, variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) dimediasi kepuasan konsumen (Z) dapat dikatakan partial mediation. Berdasarkan analisis hasil uji hipotesis dapat disimpulkan, bahwa variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) berpengaruh positif dan signifikan. Kata Kunci: Harga, Inovasi Produk, Kepuasan Konsumen, Keputusan Pembelian, Kualitas Produk, Lokasi, PLS-SEM, Promosi
The Influence of Location, Price, and Facility on Interest in Revisiting Wego Lamongan Tourism : Case Study on Gondang Outbond Lamongan Educational Tourism Cahyono, Puguh; Laili, Nur
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.68

Abstract

According to Rahmawati (2016:3) it is stated that marketing is one of the activities that aims to identify or explain and find human needs, while marketing management itself according to Agustina Shinta (2011:2) marketing management is an effort to plan, implement (which consists of an activity of organizing, directing, and coordinating) as well as supervising and or controlling marketing activities in an organization in order to achieve the organization's goals effectively and efficiently. The population of this study is visitors at WEGO which amounted to 13,257 from the number that the author got from the management of Gondang Outbond Educational Tourism and calculated by the slovin formula, the sample result was 100 people. The analysis model used in this study is multiple linear regression. Based on the results of the regression test, a value of Y of -0.470 + 0.342X^1 + 0.722X^2 + 0.118X^3, From this value it can be concluded that the most dominant factor for the bound variable (Interest in Returning Visits) is Price because it has the highest beta value of 0.554.
The Effect of Price and Product Quality on Consumer Satisfaction Levels : Case Study On Consumers At Terracotta Cafe Lamongan Cahyono, Puguh; Masfufah, Deajeng Octavianti
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.71

Abstract

From the economic aspect, the development of cafes has a positive impact on the development and business activities of the creative economy. The fierce competition demands that entrepreneurs must be ready and able to compete. Terracotta Cafe is a hangout place that is currently crowded with young people, especially those in Lamongan. The purpose of this study is to find out the factors that affect the level of consumer satisfaction. This study uses a quantitative approach. The consumer population at Terakota Cafe is 21,975 people and the sample needed is based on the calculation of the slovin formula of 100 respondents. Data were collected using questionnaires. Data processing using SPSS with Multiple Linear Regression Analysis technique. The results of the study show that partially and simultaneously the price and quality of products affect consumer satisfaction. The dominant variable of influence is product quality.
Analysis of the Impact of ChatGPT Usage and Digital Competence on the Development of Innovative Ideas in MSME Management Cahyono, Puguh; Aisya, Nur; Kurnia, Auliah Riska; Abdillah, Ikhlas; Syihab, A. Alwi
Technology and Society Perspectives (TACIT) Vol 2 No 3 (2024): November 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i3.203

Abstract

The development of digital technology has transformed various aspects of life, including the business and management sectors. ChatGPT, a natural language-based artificial intelligence model, has significant potential in assisting MSMEs in managing various aspects of their business. This study aims to provide a deeper understanding of the impact of ChatGPT usage and digital competence on the development of innovative ideas in MSME management. This research is a literature review with a qualitative approach. Data were collected from scholarly articles published on Google Scholar from 2018 to 2024. The study results indicate that the use of ChatGPT and the enhancement of digital competence have a significant impact on the development of innovative ideas in MSME management. Through case studies of Warung Pintar, Go-Food, TaniHub, and Tokopedia, it is evident that digital technology and artificial intelligence can improve operational efficiency, expand market reach, and increase customer satisfaction. Adequate digital competence enables entrepreneurs to maximize the use of this technology, resulting in relevant and beneficial innovations for their businesses.
PENGARUH STATUS SOSIAL EKONOMI, KECERDASAN SPIRITUAL, PENDIDIKAN KEUANGAN DAN LITERASI KEUANGAN TERHADAP MANAJEMEN KEUANGAN PRIBADI DIMEDIASI OLEH PERILAKU KEUANGAN DI KABUPATEN LAMONGAN (METODE STRUCTURAL EQUATION MODELING (SEM) - PARTIAL LEAST SQUARE ( Hidayat, Moh. Nur; Muhtarom, Abid; Cahyono, Puguh
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 2 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Tujuan dari penelitian ini ialah mengetahui pengaruh status sosial ekonomi, kecerdasan spiritual, pendidikan keuangan dan literasi keuangan terhadap manajemen keuangan pribadi, selain itu juga untuk mengetahui pengaruh antar hubungan melalui variabel mediasi perilaku keuangan. Serta untuk mengetahui perilaku keuangan masyarakat Kabupaten Lamongan dengan melakukan pengukuran melalui beberapa variabel yang digunakan. Metode yang dipakai dalam penelitian ini yaitu menggunakan pendekatan kuantitatif dengan sampel sebanyak 276 orang, aanalisi yang digunakan dalam penelitian ini ialah SEM dan alat uji Smart PLS Versi 3.0. dengan melakukan penguian outer model. Inner model, uji antar hubungan, uji mediasi dan uji hipotesis. Hasil dari penelitian ini menunjukkan hubungan langsung yang positif dan signifikan antara variabel status sosial ekonomi, kecerdasan spiritual, pendidikan keuangan dan literasi keuangan terhadap manajemen keuangan pribadi. Sedangakn untuk uji mediasi variabel status sosial ekonomi, kecerdasan spiritual, pendidikan keuangan dan literasi keuangan terhadap manajemen keuangan pribadi dimediasi perilaku keuangan seluruhnya mendapatkan hasil partial mediation.Kata Kunci: Strategi Pemasaran, Kualitas Produk, Harga Produk, Kualitas Pelayanan, Tingkat Produktivitas, Kepuasan Pelanggan, SEM PLS. Kata Kunci: kecerdasan spiritual, literasi keuangan, manajemen keuangan pribadi, pendidikan keuangan, perilaku keuangan, SEM PLS, dan status sosial ekonomi.
Leadership and ESG-Based Innovation (Environmental, Social, Governance): Implications for SME Performance in the START-UP Environment Cahyono, Puguh; Ramadhani, Aringgi Dwi; Rochmawati, Inda; Febriyanty, Putri; Mas'ud, Akhmad Khoirul
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.202

Abstract

In recent years, the paradigm shift towards social and environmental responsibility has become a top priority across various sectors, including among SMEs and start-ups. The ESG concept, encompassing environmental, social, and governance aspects, has become a crucial foundation for developing sustainable business strategies. The importance of ESG-based leadership in SMEs lies in the ability of leaders to integrate ESG principles into the company’s culture and operations. This study aims to provide deeper insights into the strategies and best practices in ESG-based leadership and innovation and their implications for the success and sustainability of SMEs in an increasingly complex and dynamic context. The research employs a qualitative approach using a literature review method. Data is collected through a literature search on Google Scholar, covering the period from 2015 to 2024. The findings of the study indicate that first, effective leadership plays a crucial role in integrating ESG principles into SME strategies and operations. Visionary leaders can motivate teams, create a culture that supports sustainability, and ensure that ESG practices are consistently applied. Second, ESG-based innovation not only enhances the competitiveness of SMEs but also provides more sustainable and socially responsible solutions. Start-ups that successfully implement these innovations tend to see improvements in reputation, customer satisfaction, and financial performance. Third, the environmental, social, and governance aspects of ESG have a significant impact on SME performance, helping them manage risks, seize new opportunities, and meet stakeholder expectations. Case study examples from various start-ups show that integrating ESG principles can provide competitive advantages and support sustainable growth.
ANALYSIS OF BUSINESS FEASIBILITY OF BANANA CHIPS Ruswaji, Ruswaji; Cahyono, Puguh
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 2 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v4i2.2503

Abstract

In this study, the method used is the Net Present Value (NPV) method, Internal Rate of Return (IRR), Payback Period (PP) and Break Event Point (BEP). The results of the study show that the net present value (NPV) is Rp. 31,024,617, - and is feasible because the NPV 0, the Internal Rate of Return (IRR) of 8.25% is feasible because it is greater than the deposit interest value applicable to for the bank at this time, the Payback Period (PP) of 2 months is feasible because it is still smaller than the investment period, and the Break Event Point (BEP) of Rp.44,828,693 is feasible because the business is not profitable and does not lose if it earns income. amounting to Rp. 44,828,693, - The banana chip entrepreneurs still maintain the drying of banana chips by using solar energy, because the considerations of raw material prices and production and marketing costs are very sensitive to affect sales and profits.
Managerial Adaptation Strategies in Managing Multigenerational Conflicts in the Workplace: Dynamics, Challenges, and the Transformation of Modern HRM Practices Titin; Sulaeman, Moh Muklis; Wibowo, Sandi Nasrudin; Nurcholidah, Lilik; Cahyono, Puguh
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.262

Abstract

The phenomenon of generational diversity in today’s workforce has created complex social dynamics that often lead to conflicts affecting organizational effectiveness. This study aims to explore in depth the managerial adaptation strategies employed to address and manage multigenerational conflicts in the workplace by examining the dynamics, challenges, and transformational practices in modern human resource management (HRM). A qualitative approach is applied using a literature review method and descriptive analysis of 21 selected scholarly articles published between 2010 and 2024, sourced from Google Scholar and other credible academic platforms. The study reveals that managerial approaches grounded in leadership flexibility, intergenerational understanding, effective communication, and the strengthening of inclusive organizational cultures are crucial in reducing conflicts and fostering intergenerational collaboration. The integration of theories such as Situational Leadership, Conflict Management, Social Exchange, and Diversity Management reinforces the critical role of managers in transforming conflict into opportunities for team performance development. Case studies from several Indonesian organizations, including PT Telkom Indonesia and Bank BCA, demonstrate that adaptive strategies can significantly enhance productivity, employee retention, and cross-generational innovation. This research offers a conceptual contribution to the development of modern HRM literature and provides practical guidance for organizations in designing work policies that are responsive to generational diversity.
Co-Authors Abdillah, Ikhlas Abid Muhtarom, Abid Aisya, Nur Febriyanty, Putri Hidayat, Moh. Nur Kurnia, Auliah Riska Mas'ud, Akhmad Khoirul Masfufah, Deajeng Octavianti Mohammad Yaskun, Mohammad Nur Laili Nurcholidah, Lilik Rachmawati, Adinda Dwi Ramadhani, Aringgi Dwi Rochmawati, Inda Ruswaji, Ruswaji Sulaeman, Moh Muklis Syihab, A. Alwi Titin Wibowo, Sandi Nasrudin