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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Proaksi International Journal of Economics Development Research (IJEDR) ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Penelitian Pendidikan Indonesia International Journal of Information System and Innovation Management Research in Accounting Journal
Purwati, Astri Ayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Digital and Entrepreneurial Literacy in Increasing Students' Entrepreneurial Interest in the Technological Era Purwati, Astri Ayu; Hamzah, Zulfadli; Hamzah, Muhammad Luthfi; Deli, Mazzlida Mat
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.3498

Abstract

This study aims to determine the effect of digital literacy and entrepreneurial literacy on student entrepreneurial interest. The population of this study were students of private universities in Pekanbaru with a sample of 176 respondents selected through accidental sampling. The data collection method was carried out through distributing questionnaires via Google Form. The data analysis technique used is Multiple Linear Regression Analysis with SPSS. The results showed that digital literacy did not have a significant effect on student entrepreneurial interest, so the first hypothesis (H1) was rejected. Although there are indications that increasing digital literacy can increase entrepreneurial interest, the results of statistical analysis show that this influence is not strong enough to be considered significant in the context of this study. On the other hand, entrepreneurial literacy has a positive and significant influence on students' entrepreneurial interest. This means that an increase in entrepreneurial literacy can be expected to significantly increase entrepreneurial interest. Therefore, the second hypothesis (H2) is accepted. The conclusion of this study is that in the context of the population and sample studied, only entrepreneurial literacy significantly affects students' entrepreneurial interest while digital literacy does not have a strong enough or significant effect.
Peningkatan kualitas SDM Batik Riau melalui pelatihan membatik Purwati, Astri Ayu; Desnelita, Yenny; Yusrizal, Yusrizal; Suriyanti, Linda Hetri; Sitompul, Silvia Sari; Gustientiedina, Gustientiedina; Hamzah, Muhammad Luthfi; Irwan, Irwan; Kurniawan, Wahyu Joni; Rusilawati, Ermina
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 5 No. 2 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v5i1.999

Abstract

This community service program aims to enhance the quality of human resources (HR) among Riau batik artisans through comprehensive batik training. Riau batik, as a cultural heritage with high aesthetic and historical value, faces challenges in maintaining its sustainability and competitiveness amidst evolving market demands and trends. The primary challenge is the lack of skills and knowledge among artisans in batik techniques, design innovation, and the use of eco-friendly materials. The training, led by a batik expert, provides artisans with new skills in design, coloring, and batik techniques, along with effective marketing strategies to boost Riau batik's appeal in both national and international markets. The results of the program show significant improvements in the quality of batik products, as well as innovations in motifs and designs that better align with market preferences. Consequently, this training is expected to contribute to the preservation and development of Riau batik and improve the livelihoods of local batik artisans.
Digital Marketing, Motivation, and University Image: Key Drivers Of University Choices Kurniawan, Hendrya; Purwati, Astri Ayu; Ginting, Yanti Mayasari; Abdullah, Siti Intan Nurdiana Wong
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1153

Abstract

This study aims to analyze the effect of digital marketing, motivation and university image on college interest and college decisions in the Master of Management Study program at Pelita Indonesia Institute of Business and Technology. This research is quantitative research The population in the study were students of the IBT PI Master of Management study program in the 2022/2023 academic year. The population of this study was 296 people, the sampling method used was probability sampling. The sampling technique used is simple random sampling The sample size used in this study was 75 respondents, using the Slovin formula. The results of this study indicate that digital marketing has a significant effect on college interest, motivation has a significant effect on college interest, university image has a significant effect on college interest, Digital marketing has an insignificant effect on college decisions, motivation has a significant effect on college decisions, university image has an insignificant effect on college decisions and college interest has a significant effect on college decisions
Pengaruh Pertumbuhan Ekonomi Dan Upah Minimum Kabupaten/Kota Terhadap Jumlah Pengangguran Di Provinsi Sumatera Utara Staderlin, Mauren; Winata, Fidelya Rachael; Bianca, Kimberly Christa; Sianturi, Riko Fridolend; Purwati, Astri Ayu
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11801

Abstract

The economy of North Sumatra experienced deflation in 2020 due to the Covid-19 pandemic, leading to substantial declines across nearly all sectors and a decrease in employment opportunities. This study aims to examine the effects of economic growth and district/city minimum wages on the unemployment rate in North Sumatra Province. The research employs a quantitative method, encompassing a population of 25 districts and 8 cities in North Sumatra during the 2020-2022 period. The findings of this study are as follows: economic growth has a negative and insignificant effect on unemployment on a partial basis, district/city minimum wages have a positive and significant effect on unemployment on a partial basis, and collectively, both economic growth and district/city minimum wages have a positive and significant effect on the unemployment rate.
Acceptance of virtual reality-based hadith learning model with technology acceptance model (TAM) approach Hamzah, Muhammad Luthfi; Ansharullah, Ansharullah; Rahmat, Zetri; Zatrahadi, M. Fahli; Purwati, Astri Ayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244277

Abstract

The use of Virtual Reality (VR) technology in education is growing rapidly, including in the context of Islamic learning. This study aims to examine the acceptance of the VR-based Hadith learning model among students of the Islamic Religious Education Study Program of the Riau Islamic University .  This study involved a population of 128 students who were active in the 2023/2024 academic year and took Hadith courses. The census method was used for sampling, so that the entire population became the research sample. Data were gathered using a questionnaire designed to assess the study's variables, employing a 5-point Likert scale. The analysis was performed using the Structural Equation Modeling (SEM) technique with the Partial a Squares (PLS) approach. This method was chosen due to its capability to manage intricate models with numerous latent variables and indicators, and its flexibility regarding data distribution assumptions. The results showed that perceived usefulness has a significant positive effect on the intention to use VR for Hadith learning. Meanwhile, Perceived Ease of Use does not have a significant effect on intention to use. These findings indicate the importance of considering the perceived benefits of VR technology in increasing its adoption in the Islamic religious education environment. This research also contributes to the educational literature by emphasizing the importance of technology acceptance and adoption in the context of Islamic religious education.
Fostering Student Techno-Entrepreneurship: A Qualitative Study Of Universities' Role And Support Purwati, Astri Ayu; Hamzah, Zulfadli; Abdullah, Siti Intan Nurdiana Wong
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand how universities support students in technology-based entrepreneurial ventures. Through a series of interviews, the research identified several key ways in which universities support entrepreneurs, including a proactive approach in promoting entrepreneurship, providing entrepreneurship education and training, providing access to financial resources, and assisting students in networking and securing mentorship. However, the research also uncovered some challenges and barriers, including less rapid response to challenges and a lack of specialized support for technology-based start-ups. This research shows that while universities play an important role in supporting tech-based student entrepreneurship, there is still room for improvement. Further research is needed to understand how universities can design and implement more effective entrepreneurship initiatives, how entrepreneurship education can be more effective in increasing entrepreneurial intentions and skills, how universities can be more effective in supporting the financial aspects of entrepreneurship, and how networking and mentorship can be better utilized in the context of technology-based entrepreneurship.
Boosting Trust and Purchase Enthusiasm: Impact of Online Customer Ratings and E-Service Quality in Online Food Delivery Enjelika, Putri; Purwati, Astri Ayu; Jusmarni, Jusmarni
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of online customer ratings and e-service quality on e-trust and purchase intention in food delivery on gofood in Pekanbaru. The population and sample used in this research is by using accidental sampling method selected based on determining the sample by taking respondents who happen to be available or available somewhere according to the research context. Thus, the number of samples in this study were 200 respondents. The method of analysis in this study is Stuctural Equation Modeling (SEM) using SmartPLS 4 software. The research results obtained by online customer ratings and e-service quality have a positive and significant effect on e-trust, online customer ratings have a positive significant effect on purchase intention and e-trust has a positive significant effect on purchase intention while e-service quality has a positive and insignificant effect on purchase intention. Thus the better online customer rating and e-service quality carried out by gofood will have an impact on increasing consumer e- trust and buying interest.  
The Innovation of Market Structure and Sharia Governance Model of Islamic Financial Institutions Brillyandra, Fradini; Fadhil, Muflihul; Mukhlis, Mukhlis; Suryadi, Nanda; Purwati, Astri Ayu
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 1 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Market structure significantly affects price manipulation and economic efficiency. From an Islamic perspective, market structures should allow freedom but remain bound by rules that uphold responsibility and justice. Among the four primary market forms—perfect competition, monopoly, oligopoly, and monopolistic competition—the perfect competition market is deemed most ideal as it fosters balanced and efficient economic activity, aligning with Islamic principles of fairness. Sharia governance is crucial for ensuring that Islamic financial institutions (IFIs) adhere to Islamic laws, avoiding prohibited practices like riba and maintaining the halal nature of profits. This research, using descriptive analysis, examines the market structure in Islam and the Sharia governance model of Islamic Financial Institutions (LKS) within Indonesia's legal framework. The study, through literature reviews and legal document analysis, finds that Indonesian regulations comprehensively address Sharia governance, outlining aspects such as regulation, organizational structure, processes, and functions, thereby ensuring adherence to Sharia principles and promoting ethical financial practices.
Peran Kualitas Pelayanan, Total Quality Management dan Promosi Terhadap Kepuasan Pelanggan Suyono, Suyono; Purwati, Astri Ayu; Cutan, Michael
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 1 No. 1 (2020): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v1i1.36

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, Total Quality Management dan Promosi terhadap Kepuasan Pelanggan pada PT. Ray White Pekanbaru. Penelitian ini menggunakan metode deskriptif kuantitatif. sampel dalam penelitian ini berjumlah 80 orang responden dengan teknik random sampling yang merupakan pelanggan pada PT. Ray White Pekanbaru. Analisis data dalam penelitian menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variable kualitas pelayanan, total quality management dan promosi berpengaruh positif terhadap kepuasan pelanggan. Variabel kualitas pelayanan, total quality management dan promosi berpengaruh secara signifikan terhadap kepuasan pelanggan pada PT. Ray White Pekanbaru. Kata Kunci : Kualitas Pelayanan, Total Quality Management, Promosi, Kepuasan Pelanggan.
Inovasi Produk, Persepsi Harga, Pengalaman Konsumen dan Strategi Positioning dalam Meningkatkan Keputusan Pembelian Pada PT. Cahaya Sejahtera Riau Pekanbaru Oscardo, Jason; Purwati, Astri Ayu; Hamzah, Muhammad Luthfi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 2 No. 1 (2021): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v2i1.126

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh inovasi produk, persepsi harga, pengalaman konsumen dan strategi positioning terhadap keputusan pembelian. Sampel yang digunakan dalam penelitian ini adalah 100 orang pelanggan yang membeli di PT Cahaya Sejahtera Riau Pekanbaru Penentuan sampel menggunakan metode purposive sampling dan teknik analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Variabel Independen adalah inovasi produk, persepsi harga, pengalaman konsumen dan strategi positioning yang diuji pengaruhnya terhadap keputusan pembelian sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa inovasi produk, persepsi harga dan strategi positioning berpengaruh positif signifikan terhadap keputusan pembelian sedangkan pengalaman konsumen tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Kata kunci : inovasi produk, persepsi harga, pengalaman konsumen, strategi positioning dan keputusan pembelian.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Achmad Tavip Junaedi Akhdan, Akhdan Ansharullah Ansharullah Bianca, Kimberly Christa Brillyandra, Fradini Cutan, Michael Deli, Mazzlida Mat Desnelita, Yenny Enjelika, Putri Fadhil, Muflihul frengky, frengky Ginting, Yanti Mayasari Gustientiedina Hamzah Hamzah Hamzah, Muhammad Luthfi Hamzah, Zulfadl Hamzah, Zulfadli Harifon, Nanda Harry Patuan Panjaitan Irwan Irwan Jusmarni, Jusmarni Komardi, Dadi Kurniawan, Eka Kurniawan, Hendrya Kurniawan, Johan M. Fahli Zatrahadi Miftah Syarif, Miftah Mimelientesa Irman Muhammad Rizki Mukhlis Mukhlis Najima, Najima Noor, Murniati Nyoto Nyoto, Nyoto Oscardo, Jason Prabudi, Anton Rahmat, Zetri Richardo, Richardo Riko Fridolend Sianturi Rizaldi Putra Rusilawati, Ermina Salleh, Mohd Fairuz Md. Sandria, Wella Sari, Tri Purnama Shanum, Arsyila Luthfia Silitonga, Aseptua Gesima Sitompul, Silvia Sari Sri Fitria Retnawaty Staderlin, Mauren Sudarno Sudarno Suriyanti, Linda Hetri Suryadi, Nanda Suyono Suyono Tanoto, Eric Teddy Chandra Wahyu Joni Kurniawan, Wahyu Joni Wati, Yenny Wen Via Trisna Winata, Fidelya Rachael Yusrizal Yusrizal