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All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI Innovative: Journal Of Social Science Research Socio Politica : Jurnal Ilmiah Jurusan Sosiologi
Sufriadi, Dedi
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Brand Image, Consumer Behavior dan Price Terhadap Keputusan Pembelian Produk Scarlett (Studi Kasus Pada Pengguna Scarlett) Alisman; Salsabilla, Raihan; Zakaria; Fahmi, Ijal; Sufriadi, Dedi
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2445

Abstract

Scarlett is a brand originating from Indonesia, produced by PT. Opto Lumbung Sejahtera was founded at the end of 2017. Scarlett products are in first position, as the best-selling products in 2021. To increase sales and improve the company's brand image, Scarlett recently used a new Brand Ambassador to market its products. The aim of this research is to analyze the influence of Brand Image, Consumer Behavior and Price on purchasing decisions for Scarlett products. This research uses a questionnaire distributed via Google Form online and offline. The object of this research is the influence of Brand Image, Consumer Behavior and Price on purchasing decisions for Scarlett products made by consumers or users of Scarlett products. Based on the research results, it shows that brand image (X1), consumer behavior (X2) and price (X3) have a positive and significant effect on purchasing decisions for Scarlett products. This is evident from the significance value of the F test, namely 0.000 < 0.05. So from these results it can be concluded that the hypothesis which states that brand image, consumer behavior and price influence the decision to purchase Scarlett products is accepted.
Effisiensi Penggunaan Faktor-Faktor Produksi Usaha Tani Padi Sawah di Kabupaten Aceh Besar (Studi Kasus di Kecamatan Indapuri) Sufriadi, Dedi; Hamid, A.
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v5i3.2511

Abstract

Kecamatan Indrapuri sebagai daerah sentra produksi padi di kabupaten Aceh Besar merupakan daerah yang diharapkan mampu menjaga stabilitas ketersediaan beras di kabupaten Aceh Besar. Tapi dalam kenyataannya, produksi padi di kecamatan Indrapuri cendrung mengalami kenaikan namun juga mengalami penurunan. Produksi yang efisien akan menyebabkan penurunan biaya produksi yang selanjutnya akan menyebabkan peningkatan pendapatan petani. Secara umum penelitian ini bertujuan untuk menganalisis faktor produksi dan tingkat efisiensi penggunaan faktor produksi tanaman padi. Secara khusus tujuan penelitian adalah: (1) mengetahui karakteristik petani padi sawah, (2) menganalisis faktor yang mempengaruhi produksi padi, (3) dan menganalisis tingkat efisiensi. Sebanyak 95 petani padi dipilih sebagai sampel dengan menggunakan metode simple random sampling. Data dianalisis menggunakan regresi linier berganda dengan fungsi Cobb-Douglas dilanjutkan dengan perhitungan efisiensi harga. Hasil penelitian menunjukkan bahwa secara statistik variabel tenaga kerja, luas lahan, Jumlah pupuk dan jumlah benih berpengaruh nyata terhadap produksi padi. Umumnya petani responden belum efisien dalam alokasi penggunaan input produksi lahan sehingga diperlukan peningkatan sumberdaya petani dan juga penyuluh dengan memperkuat lembaga penyuluhan pertanian yang disertai dengan alokasi anggaran yang memadai, dan juga pengembangan kemitraan antara pemerintah, pelaku usaha, perguruan tinggi dan petani sehingga pertanian akan berkelanjutan dan mendapatkan tingkat produksi yang diharapkan.
Pemanfaatan Google Form untuk Penilaian Harian Mata Kuliah Mahasiswa Universitas Serambi Mekkah Sufriadi, Dedi; Zakaria, Zakaria
Innovative: Journal Of Social Science Research Vol. 2 No. 2 (2022): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.431 KB)

Abstract

Penelitian ini adalah untuk mengetahui efisiensi penggunaan Google Form pada penilaian harian Mata Kuliah Pengantar Ekonomi Makro pada mahasiswa Pendidikan Ekonomi Universitas Serambi Mekkah. Salah satu aplikasi yang dapat digunakan sebagai alat bantu untuk membantu kelancaran penilaian harian adalah Google Forms. Penelitian ini merupakan penelitian deskriptif-kuantitatif. Hasil penelitian didapati bahwa tingkat efisiensi Google Form sebagai alat bantu dalam penilaian harian dikategorikan cukup efisien terutama dalam menyiapkan keperluan penilaian, pengumpulan hasil jawaban, pengolahan hasil jawaban dan prosedur pelaksanaan penilaian harian. Berdasarkan hasil analisis data bahwa efisiensi penggunaan aplikasi Google Form pada penilaian harian mata kuliah Pengantar Ekonomi Makro ≥ 50%. Lebih spesifik simpulan ini memiliki tingkat efisiensi penggunaan aplikasi Google Form pada penilaian harian aspek kognitif Mata Kuliah Pengantar Ekonomi Makro yaitu 75%.
Legacy and transformation: The enduring socioeconomic impact of Colonial railway infrastructure in contemporary Bogor Syah, M Kautsar Thariq; Sa'adah, Putri Lailatus; Nurcahya, Yan; Suprianto, Sopian; Sufriadi, Dedi
Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Vol. 15 No. 2 (2025): Jurnal Socio-Politica
Publisher : FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/socio-politica.v15i2.45651

Abstract

This study aims to historically examine the construction of the Bogor–Jakarta railway line during the Dutch colonial period between 1900 and 1930 and its impact on the socio-economic transformation of the local community. Utilizing a historical methodology encompassing heuristics, source criticism, interpretation, and historiography, the research draws on secondary literature and colonial archival records as its primary sources. The findings reveal that the railway's development was driven not only by economic interests in plantation logistics but also by military and administrative objectives to exert control over colonial territories. The railway functioned as a critical infrastructure for commodity export while also enhancing territorial connectivity, yet it simultaneously reinforced social disparities between the colonial elites and the indigenous population. The analysis demonstrates that, although the railway system improved the efficiency of people and goods mobility, it also operated as a tool of exclusion, discrimination, and centralized control. It accelerated regional economic growth but marginalized local participation in the developmental process. The study concludes that colonial infrastructure, such as the Bogor–Jakarta railway, represents an ambivalent legacy: it facilitated modernization while perpetuating inequality. This research contributes an interdisciplinary perspective that combines historical analysis with local economic development insights, offering a comprehensive understanding of how colonial transportation systems continue to influence mobility patterns and economic structures in the present day. It also provides a reflective basis for formulating transportation policies that are inclusive and historically informed. Contribution: By combining historical methodology with local economic development insights, the study offers a nuanced understanding of how colonial transportation infrastructure shaped socio-economic transformations and mobility patterns.
Co-Authors A. Hamid Alisman Ijal Fahmi, Ijal Nurcahya, Yan Sa'adah, Putri Lailatus Salsabilla, Raihan Suprianto, Sopian Syah, M Kautsar Thariq Zakaria Zakaria Zakaria