Papers by Natalia Chaplynska
Periodicals of Engineering and Natural Sciences, 2025
This systematic review examines the role of web computing technologies, cloud technologies, web i... more This systematic review examines the role of web computing technologies, cloud technologies, web integration, and automation in transforming e-commerce. Using the PRISMA 2020 framework, 345 articles were identified, with 55 meetings the inclusion criteria for analysis. Studies included were peer-reviewed, published between 2019 and 2024, and focused on empirical applications of web computing in e-commerce. Articles were excluded if they lacked relevance, empirical data, or methodological rigor. The findings highlight the pivotal role of cloud technologies in enhancing scalability and reducing operational costs, with hybrid systems providing secure and adaptable storage solutions. Web integration, facilitated by APIs and middleware, ensures seamless customer experiences and efficient logistics and payment systems coordination. Automation technologies, including robotic process automation (RPA) and AI-driven chatbots, significantly streamline workflows, improve customer satisfaction, and reduce human error. However, challenges such as high implementation costs and cybersecurity risks persist, particularly for small and medium-sized enterprises (SMEs). This review highlights the transformative potential of web computing technologies in advancing e-commerce while addressing critical barriers to adoption. The findings provide actionable insights for researchers, policymakers, and industry leaders to optimize the use of these technologies and promote sustainable growth in the e-commerce sector.
In this article we will focus on the impact of COVID-19 on the educational market and the ways in... more In this article we will focus on the impact of COVID-19 on the educational market and the ways in which online studying can serve as a tool for international and national educational programs. We will also learn and compare the ways of educational institutions in the U.S. and Ukraine that were forced to carry out a massive experiment in proving online education promptly.
Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki, Feb 29, 2024
The integration of digital means in the financial sphere nowadays is not just a necessity, but al... more The integration of digital means in the financial sphere nowadays is not just a necessity, but also a strategic step that determines the further development of this industry. The modern world of finance bets on high technologies, namely on such key areas as Cloud Computing, Blockchain, Big Data and Artificial Intelligence (AI). The purpose of our article is to conduct an in-depth analysis of the potential of Cloud Computing, Blockchain, Big Data and Artificial Intelligence (AI) technologies in the context of their impact on the financial sphere. The object of our article is the financial sphere, including banking, the investment sector, insurance, and other component industries that interact with finance. As a result of the conducted research: the advantages and disadvantages of the integration of digital means in the financial sphere are considered; the potential of Cloud Computing, Blockchain, Big Data and AI in the financial sphere was investigated; it is emphasized that all these technologies are already changing the financial sphere and have great potential for further development. Thanks to them, financial institutions can be more competitive, respond faster to changes in the market, and provide more innovative services for customers. Therefore, the integration of these digital means into the financial sphere is a necessity and a key direction for the further development and modernization of the industry. Cloud Computing, Blockchain, Big Data, and Artificial Intelligence (AI) technologies enable financial institutions to increase efficiency, reduce costs, and improve customer service. The challenges of implementing new technologies in the financial sector include the absence of a unified regulatory framework, high costs associated with transitioning to digital platforms, and resistance from traditional players. These challenges can be addressed by creating clear regulations, providing financial support to companies transitioning to digital technologies, and fostering partnerships between innovative startups and large financial institutions for collaborative development and implementation of technological solutions.
Economics and Law
The article describes the influence of COVID-19 on different economic parameters such as FDI flow... more The article describes the influence of COVID-19 on different economic parameters such as FDI flows, unemployment, global partnership. It covers changes in the stock market, electronics, IT sphere, and industrial area. The main industrial results are shown through aircraft products, commodities sector, steel sector, car manufacture. The analysis of the impact of COVID-19 on economies proposed to be done via competitive markets. Since it has different degrees of depth and scale of research and, unfortunately, there is no approach that analyzes all aspects of the economy or market simultaneously, authors proposed their own approach. The proposals are based on integrated and systematic approaches with an economic analysis of the impact of coronavirus on a competitive market. It is a complex model since market conditions are very unstable and depend on numerous factors of internal and external influence, hence it should cover all aspects of market activities. The method is composed of pr...
The article analyzes the work of personnel departments in international companies. It is noted th... more The article analyzes the work of personnel departments in international companies. It is noted that the human resources department in the 21 st century reached the international level, although even at the end of the 20 th century it was mostly local and local in nature. The reason for this was globalization. The Human Resources (HR) department has evolved from a mere administrative function to a more professional, consultative and strategic partner. Previously, HR was primarily responsible for managing employee records, benefits and payroll functions, as well as other operational tasks. Today, the primary responsibility of the HR department is to ensure that employees are motivated and committed to their work and responsibilities, as well as committed to the vision, mission and goals of their organization. And this role is becoming more difficult for HR in multinational corporations (hereinafter TNCs). TNCs have a positive qualitative impact on wages and working conditions, the formation of new skills and knowledge in host countries. The company that became the subject of our work also belongs to the definition of TNC. The human resource function plays an important strategic role in the success of the organization and its further growth. Kuehne + Nagel is an international forwarding company that is a world leader in the logistics services market and occupies the first places in sea logistics, air logistics, contract logistics, international road logistics and rail logistics. Using her example, in this article we will examine the development of HR activity in the company, analyze its weaknesses and strengths, and provide recommendations for further improvement of the company's work.
Innovative Solutions for Ensuring Energy Security of Ukraine and the World
Academic Review
The article examines the preconditions for the aggravation of the energy danger for Ukraine and t... more The article examines the preconditions for the aggravation of the energy danger for Ukraine and the world as a whole, in particular in the context of the strengthening of the economic crisis and war in Ukraine. The issue of compliance by energy organizations with the International Climate Paris Agreement and the achievement of the Global Sustainable Development Goals by 2030 were studied. The component indicators of the global index of energy innovations were analyzed. The main global energy indicators and their results in 2021 compared to 2020 were monitored. The paper also estimates domestic electricity consumption in the world by country in 2021, as well as trends in the growth of global energy consumption in general and by continent in 2021 compared to 2020. The result of such trends was that the consequences of sanitary measures and the economic crisis of 2020 was felt mainly in the sphere of services, transport and carbon-intensive electricity production. The authors considere...
Business, Economics, Sustainability, Leadership and Innovation, Dec 30, 2020
In this article we will focus on the impact of COVID-19 on the educational market and the ways in... more In this article we will focus on the impact of COVID-19 on the educational market and the ways in which online studying can serve as a tool for international and national educational programs. We will also learn and compare the ways of educational institutions in the U.S. and Ukraine that were forced to carry out a massive experiment in proving online education promptly.
Information Technologies and Learning Tools, 2021
В умовах пандемії COVID-19 значну роль у підтримці навчального процесу відіграє вимушене або екст... more В умовах пандемії COVID-19 значну роль у підтримці навчального процесу відіграє вимушене або екстрене дистанційне навчання. Суттєве збільшення відсотку віртуального навчання викликало необхідність удосконалення як форм і методів онлайн спілкування викладачів і студентів, так і підвищення контролю за самостійною роботою студентів під час перевірки рівня засвоєних ними знань (тестування, складання іспитів тощо) за місцем їх фізичного знаходження та без присутності представників ЗВО. В статті розглянуто корисний досвід Українсько-американського університету Конкордія з впровадження різних форм партнерського дистанційного навчання: а) повного (100%) онлайн навчання – з онлайн тестуванням, екзаменуванням, присвоєнням ступенів бакалаврів і магістрів та онлайн видачою дипломів; б) часткового онлайн навчання – з особистим фізичним знайомством викладачів і майбутніх студентів під час проведення вступних екзаменів (тестів); фізичним контролем викладачів (або довірених осіб) за процесом набут...
Business, Economics, Sustainability, Leadership and Innovation, Dec 30, 2021
COVID-19 pandemic affected current enterprises and demand of consumers. Consequences of such chan... more COVID-19 pandemic affected current enterprises and demand of consumers. Consequences of such changes affect managerial approaches that are used by companies to cope with new challenges on the market. This work deeply analyses correlation between managerial approaches and decisions that support competitive advantage on market. As a result, thesis will emphasize how appropriately picked managerial methodology can impact sustainable development of consumers on market, where enterprise operates. On this article we made an analysis of food delivery company "Glovo", which is a delivery company that proceeds in more than 23 countries globally. It has started to operate in Spain in early 2015. Startup was founded by two proprietors Oscar Pierre and Sacha Michaud. Both proprietors were engaged in tech and digital areas that helped them to identify scales of tech resources to launch their own startup. In the article overview of overall performance of Glovo Ukraine with reference to its' corporate structure, competitors that operate in delivery market and the way how company maintains customer expectations were described. The main goals is an identification of whether the company and its' processes are effective in terms of competitiveness and communication with end users. Also, the article contains analysis of relation between theoretical information and practical findings. The goal of an analysis is an identification of the most efficient way of how Glovoapp Ukraine with food delivery business model can reach the highest ratio of market share with comparison to competitors. Theoretical information is being applied in order to identify current and recommended way of proceeding. The task of the article is to identify how usage of incorrect managerial approach can affect competitive advantage of certain enterprises. The relevance of this paper is defined by rapid growth of businesses that proceed on food delivery market and managerial decision, that are made by them. Such decisions form sustainability strategy of such enterprises, therefore contribution to fight against COVID-19 consequences and threats.
Business, Economics, Sustainability, Leadership and Innovation, Dec 30, 2021
The type of investment policy in any country has a big influence on the level of growth and devel... more The type of investment policy in any country has a big influence on the level of growth and development of business activities. If the investment policy is favorable and adaptive, it enhances business activities to flourish and bring economic development. However, if it is not, it can stifle business growth and economic development in the country. This article analyzes the impact of the foreign direct investment policy adopted by the Nigerian Government on economic growth in the country with a particular focus on MTN Nigeria, a foremost telecommunication company in Nigeria. It further analysis the economic activities of MTN as a company by its impact on the GDP of Nigeria as a country, the company's financial activities, threats and risks it has to combat and mitigate inorder for it to achieve these phenomenal and outstanding results over the years of its existence as a corporate entity in Nigeria. The article therefore summarily establishes foreign direct investment policy as one of the investment policies that drive economic growth and business development especially in the telecommunication industry in Nigeria. It compares the foreign direct investment policy in Nigeria as against the indigenization policy previously adopted which stifled the growth of businesses in Nigeria and further recommends the foreign direct policy as a more effective and liberal policy that allows the Nigerian economy to thrive and business economic activities to grow at the same time.
Baltic Journal of Economic Studies
The purpose of the article is to analyze the parameters of the educational sector on a global sca... more The purpose of the article is to analyze the parameters of the educational sector on a global scale, to summarize and present the differences in investments, Internet penetration in the educational sphere in different countries, and to show the impact of COVID-19 on global education. The article highlights educational digital transformations and innovations in different countries, the development of e-learning and new tools and means that have been developed during the COVID waves. The article offers the basic concepts and characteristics for e-learning management of Ukrainian educational companies using effective management and mathematical tools and means. Methodology. To analyze relevant quantitative and qualitative data on e-learning management, a literature review, observation and research methodology, and comparison were used. Stratification and decomposition approaches are used to develop a model for assessing the competitiveness of e-learning educational enterprises. Researc...
Business, Economics, Sustainability, Leadership and Innovation
The article analyzes the work of personnel departments in international companies. It is noted th... more The article analyzes the work of personnel departments in international companies. It is noted that the human resources department in the 21st century reached the international level, although even at the end of the 20th century it was mostly local and local in nature. The reason for this was globalization. The Human Resources (HR) department has evolved from a mere administrative function to a more professional, consultative and strategic partner. Previously, HR was primarily responsible for managing employee records, benefits and payroll functions, as well as other operational tasks. Today, the primary responsibility of the HR department is to ensure that employees are motivated and committed to their work and responsibilities, as well as committed to the vision, mission and goals of their organization. And this role is becoming more difficult for HR in multinational corporations (hereinafter TNCs). TNCs have a positive qualitative impact on wages and working conditions, the forma...
Business, Economics, Sustainability, Leadership and Innovation
Although change has always been a familiar term and phenomenon, the changes in the marketplace du... more Although change has always been a familiar term and phenomenon, the changes in the marketplace during COVID-19 pandemic time have never been so complex or rapidly evolved. Companies that operated or intended to operate in the international market strive to adapt to changes by carefully analyzing, taking an integrated approach, and monitoring business performance. The international marketing environment was always fraught with uncertainty and challenges and during COVID-19 time became more difficult. That’s why it became the main aim of this article. The changes that occurred on the international market, whether cultural, demographic, or technological, affected and still are continued to influence on the way customers and consumers react and make competition in the international marketplace more ardent. When competing in the international market, businesses need to be faster than their rivals in predicting the market needs. They must focus on providing their products and services wit...
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Papers by Natalia Chaplynska