VOGUE 2026 MEDIA KIT

VOGUE 2026 MEDIA KIT

Influence
EVERYWHERE

United States & Latin America

3
MARKETS

Europe, Middle East & Africa

20
MARKETS

Asia Pacific

9
MARKETS

About
VOGUE TAIWAN

Magazine

65K
發行量
21.0 x 28.5 cm
尺寸
28y - 44y
讀者年齡
800K - 1M
讀者年收入

VOGUE.COM

月平均造訪
6.6 M+
月平均用戶量
4.4 M+
13%

18y - 24y

21%

25y - 34y

31%

35y - 44y

用戶年齡
67%
33%
性別比

Social

Community

When volatility
is the constant,
trust is the
advantage

Trust That Translates

The Flagship of men’s
fashion & culture in Taiwan

The leading authority and
#1 fashion publisher
across all platforms

TAIWAN AUDIENCE GROWTH

VIDEO
1B
VIDEO
VIEWS
+12% YOY
VIDEO
2.8M
YOUTUBE
SUBSCRIBERS
+10% YOY
SOCIAL
6.8M
SOCIAL
FANS
+30% YOY
SOCIAL
78M
SOCIAL
ENGAGEMENTS
+26% YOY

2025 VOGUE
Social Performance

63m
Social Engagements
698m
Social Video Views
2b
Social Impressions
1m
New Social Followers
2025 1H媒體影響力洞察報告:VOGUE為社群發文影響力排名最高的時尚媒體

Condé Nast Exclusive Luxury Audiences

Merge Offline & Online data into our data platform to enrich user profiles

OFFLINE
High-affinity users identified in Condé Nast culture moments provides valuable insights.
ONLINE
Behavior data fueled audience segments to drive engagements and results.

A robust understanding

Conde Nast gathers 1,200+ variables to build high performing audiences for our partners

ATTRIBUTE
Gender/Age
Phone/Mail
Industry/Role
Region
HHI
…etc.
BEHAVIOR
Read/Brows
Frequency
Recentcy
Purchase
Clicks
…etc.
AFFINITY
Contextual
Search Intent
Referral
Interest
…etc.

Channels: EDM / SMS / Line / Meta (FB/IG/Threads) / YouTube / Google / Official Site

The 3 Keywords of
Luxury Lover

Art
High-Affinity to art.Open to new things.
Fashion
9% Working in fashion industry, 11% in retail.81% is also a fashion lover.
Travel
70% loves travel & dinning-out topics.19% travels abroad at least once a quarter.

YouTube Video IP

Ask The Beauty Editor

24 Hours With

Beauty Secrets

Getting Ready With

Street Style

NOW SERVING

In The Bag

Instagram Following List

Shopping With

Vogue Quiz

Social Video IP

Deep Dive

5 Things to Know

Step 123

Palette Match

Style 123

Favorites

Rapid Fire

Shopping Cart

Travel 123

My Top Hits

Social Video IP

Emoji Interview

7 Questions

Beauty In A Minute

In My Beauty Bag

Ask The Doctor

Go Art

Vogue On Air

Style Under The Spotlight

Behind The Looks

Pet Quiz

VOGUE 30
Creativity Lives On

Time is an axis of creativity.
For 30 years,
Vogue Taiwan has evolved with the times.
Formats may change,
but creativity lives on.

VOGUE Wellness

In 2026, VOGUE introduces Vogue Wellness Week from a renewed perspective.

A seven-day immersive journey dedicated to mind, body, and spirit—designed to help you restore inner balance and strength amid the pace of modern life.

VOGUE Café

From smell, taste, sound, and touch to sight, embark on a full-spectrum sensory journey.

Paired with wellness experiences, the Vogue Café Pop-Up Store makes its debut—blending rich aromas with rhythmic energy, while a curated DJ redefines the landscape of a daytime party.

VOGUE Picnic

Sustainability × Art × Design × Music ×
MZ-Generation Taiwanese Pop Culture

Rooted in urban curation, the 2026 VOGUE Picnic collaborates with creator Angus Chiang to blend art, music, design, and MZ-generation Taiwanese street culture, reimagining local aesthetics into a bold, youthful vision of Neo-Taiwan Pop.

Date 4/11 (Sat) 12:00 – 20:00

Photo VOGUE

ASIAN Image Maker 2026.5-6 in Taipei

Launching in the summer of 2026, the PhotoVogue x Vogue Taiwan Creator Residency is a six-day immersive program based in Taipei, dedicated to nurturing the next generation of fashion image-makers. Selected through an open call across East and Southeast Asia, 20 to 25 emerging photographers will take part in an intensive editorial journey—working under the guidance of world-class masters, alongside Taiwan’s leading creative talents and the Vogue Taiwan editorial team.

VOGUE DOGUE

Redefining the Modern Pet Lifestyle

Beyond traditional pet media, it unites fashion, design, refined living, and pet culture to explore new expressions of style—from fashion and interiors to luxury travel.

In 2026, it continues to redefine the style and attitude.

VOGUE Best Dressed

More than a selection of outfits, it celebrates personal style, creativity, and cultural relevance. Each year, the most representative looks from major global events are curated to reflect designers’ brand DNA and contemporary fashion trends—while generating significant exposure and commercial value for both talent and brands, fueling a positive fashion cycle.

In 2026, VOGUE will introduce a Taiwan edition of Best Dressed and related editorial initiatives, spotlighting individuals with the strongest personal style and building a distinctive, influential fashion voice uniquely owned by VOGUE.

VOGUE go Art

2026 Plans: Collaborations with Major Art Events

VOGUE maintains a long-term focus on major art events in Taiwan, using the go ART editor-led video series to take audiences directly into the heart of the art scene. Beyond content coverage, VOGUE also curates exclusive VIP nights and bespoke experiential events, bringing together artists, collectors, and the fashion community to cultivate a shared cultural circle where art and fashion continuously intersect.

Ad Rates
VOGUE TAIWAN

DISPLAY ADS

VIDEO ADS

Display Ads
YouTube
Native Ads
O&O Instream
CN Ad Studio
SPIRE / PROGRAMMATIC

BRANDED CONTENT

Advertorial
Native Article
IP Video
Interactive Modules

SOCIAL

Amplify
Line
Instagram
Facebook
1

多媒互動High Impact Modules

2

頁面獨家Page Exclusive Ads

3

原生廣告Native Ads

4

精準分眾Audience Segmentation

5

影音串流Video Advertising

1

All Site Takeover

All ad units on Vogue.com.tw to be taken by one advertiser.

2

Homepage Takeover

This 1+1 method is a high value branding deal in which all ad units on the homepage & at least 1 category are from one advertiser to generate more impression & clicks.

3

Category Sponsorship

Category ads, including both category homepage & articles ad units, are sponsored by one advertiser.**

4

ROS Page Takeover

Single article page filled by ads from one advertiser. ***

5

Run-of-Site (ROS)

On CPM basis, in which ads are randomly distributed across viewable & measurable impressions.

* 新網站採用響應式頁面,廣告投放將不再有載具之分。 ** 5 個頻道頁包含:Beauty, Fashion, Entertainment, Lifestyle, and Luxury。 *** ROS Page Takeover 單日可受理至多 4 位廣告主。 **** 廣告主可額外付費(20%)使 ROS 輪替版位之精準分眾功能。 ***** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知,未達通知時間無法上刊,需支付全額費用。

Channel Period
Rates ($NTD)
Off-Peak Peak
Est. Imps CPM ($NTD)
All Site Takeover 1 Day $580,000 $667,000 1,037,000 $559
3 Day $1,653,000 $1,900,950 3,111,000 $531
Homepage Takeover 1 Day $25,000 $28,750 3,400 $7,353
3 Day $71,250 $81,938 10,200 $6,895
Beauty Sponsorship 1 Day $180,000 $207,000 284,400 $633
3 Day $513,000 $589,950 853,200 $601
Fashion Sponsorship 2 Day $210,000 $241,500 523,300 $401
6 Day $598,500 $688,275 1,569,900 $381
Entertainment Sponsorship 1 Day $105,000 $120,750 261,600 $401
3 Day $299,250 $344,138 784,800 $381
Lifestyle Sponsorship 1 Day $80,000 $92,000 205,800 $389
3 Day $228,000 $262,200 617,400 $369
Luxury Sponsorship 1 Day $25,000 $28,750 20,600 $1,214
3 Day $71,250 $81,938 61,800 $1,153

* 旺季期間為每年 3 月、9 月至 12 月。 ** 以上報價不含稅。High Impact Format 廣告及 Vogue 代製廣告將收取額外費用。 *** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知,未達通知時間無法上刊,需支付全額費用。

Position
CPM ($NTD)
Off-Peak Peak
Note
Page Takeover $464 $534 Minimum spend per day: $120K.
Standard Banner Square $400 $460 Minimum spend per order: $120K.

Continuous 3-day and over 5% off.
Continuous 7-day and over 10% off.
Hero (M) $400 $460
MPU $150 $173
Double Sky $200 $230
Leaderboard $100 $115
Billboard $200 $230
High-impact Format Interscroller $360 $360
Wallpaper $400 $460
Canvas Video $687 $790
Native Ad $300 Must be tied up with Advertorial Content Package
Period: 2 weeks from start date

* 輪播廣告版位皆有基本投放門檻限制。 ** 旺季期間為每年 3 月、9 月至 12 月。 *** 以上報價不含稅。High-impact Format 廣告及 Vogue 代製廣告將收取額外費用。 **** 在新的 Verso 系統中,廣告會在所有的廣告版位中自動輪播,無法針對展示位置提供特殊指定。 ***** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知,未達通知時間無法上刊,需支付全額費用。

Banner Type Format Size Mobile Desktop Tablet
Standard Square Edge to Edge (1:1) V
Hero (M) 320x100 V
MPU 300x250 V V
Double Sky 300x600 V V
Leaderboard 728x90 V V
Billboard 970x250 V
High-impact Format Interscroller Full Screen Responsive Ad (9:16) V
Wallpaper 1280x720 V
Canvas Video Edge to Edge V V V
Native Ad Native Ad - V V V

* 廣告規範

Hero (M)

Square

Billboard / Leaderboard / Native Ad

MPU / Double Sky

Interscroller

Canvas Video

Wallpaper

FASHION FORWARD WOMEN

FASHION FORWARD MAN

EARLY ADOPTERS

LUXURY ENTHUSIASTS

INTERIOR DESIGN SEEKERS

LUXURY TRAVELERS

ARTS & CULTURE FANS

BEAUTY & WELLBEING ENTHUSIASTS

JEWELRY & WATCH ENTHUSIASTS

WEDDING PLANNERS

FOODIES

SPIRE Global 是康泰納仕集團的第一方受眾數據精準投放平台,整合網站瀏覽行為興趣偏好、紙本雜誌訂閱、社群、電商資料及線下活動資料,為廣告主全方位鎖定高價值讀者,開創潛在商機。

KEY BENEFITS

  • 立即應用: 提供 11 組精準分眾及客製受眾服務,滿足絕大部分的應用場景。
  • 受眾 x 情境指定: 搭配使用者行為訊號、關鍵字與預測定位,向高意圖受眾溝通。
  • 1P x IP 成效最大化: 將您的品牌與康泰納仕的 Cultural Moment 場景及第一方受眾結合,創造真實連結。
  • Social Amplify: 除了站內廣告外,更可透過社群平台將您的品牌與 CN 1P 受眾做接觸。

HOW TO BUY

  • 100% SOP ROS, ROS, and Social Amplify
  • 20%+ on top of ROS Rates
  • Minimum Budget $200K

Bumpers

不可略過 6 秒影片,高觀看完成率

Non-skippable

15 秒不可略過影片,觀看最佳效率化

Skippable

5 秒後可略過影片,最大化觸及用戶

  • 提前預定曝光流量,做品牌強勢擴散
  • 指定廣告出現位置( 如:Pre-roll 首個廣告版位 )
Position CPM ($NTD)
Bumpers $200
Skippable $250
Non-Skippable $350
Position Period Price ($NTD)
Sponsorship 3 Day $60,000
Sponsorship 7 Day $140,000

*以上報價不含稅。 ** 點此了解相關廣告規格 *** 發佈於 Vogue Taiwan YouTube,需要 NT$60k 的廣告預算。**** 以上價格每季因應旺季調整。

instream - Desktop

instream - Mobile

Player AI 自動播放與報導相關或康泰納仕集團自製影音內容,品牌廣告以串流影音形式出現,讓網友體驗沈浸式閱讀樂趣。

Ad placement Ad spec CPM ($NTD)
By Impression Skippable Ad 5s
(Max 30s suggested)
$218
Non-Skippable Ad 6s $200
Non-Skippable Ad 15s $350
Non-Skippable Ad 30s $400
100% SOV Sponsorship 5s skippable
6s, 15s, 30s non-skippable
$530

*Ad placement includes skippable and non-skippable, ranging from 5s to 30s. ** An additional 30% charge will be applied for audience targeting. *** CPM 每季因應旺季調整。 **** Premium Position booking note : 訂版取消或異動須於上線前 75 天通知,未達通知時間無法上刊,需支付全額費用。

Basic Plus Performance
Content 圖文報導 *1
Facebook *1
動態廣編 *1
Facebook *1 (with Meta boosting)
原生廣告 *1 (100K impression guaranteed)
動態廣編 *1
Facebook *1 (with Meta boosting)
原生廣告 *1 (100K impression guaranteed)
成效導流
Note * 廣告主需提供包括圖素等完整新聞資料
* 報價不包含製作費以及 Facebook 投放預算
* 報價皆為未稅
Custom Microsite Unboxing Custom Video
Content 活動網站 *1
Facebook *1
圖文報導 *1
開箱影音 *1
Facebook *1
圖文報導 *1
特製影音 *1
Facebook *1
YouTube *1
Note * 廣告主需提供包括圖素等完整新聞資料
* 報價不包含製作費以及 Facebook 投放預算
* 報價皆為未稅
* 報價包含有限的製作費,
但不含 Facebook 投放預算
* 報價皆為未稅

動態廣編是數位廣編的內容升級服務,提供多樣且豐富的互動創意模組,結合 Conde Nast 故事編輯力,打造高沈浸感的閱讀互動體驗,內容行銷再進化!

Key Features

  • 多種互動創意模組可立即套用
  • 靈活的模組設計滿足客製化需求
  • 編輯風格維持 Condé Nast 一致調性
  • UI 優化於所有裝置介面完美呈現

Proven Performance

  • 提升 +16% 文章停留時間
  • 提升 +17% 文章閱讀長度

How It Works

選擇版型及創意立即套用,或是完全客製化,並嵌入至一般廣編文章中

選擇版型立即套用

  • SHOPPABLE GALLERY
  • SPECS + FEATURES
  • CLICK TO FLIP
  • 動態廣編 *1
  • Facebook *1 (with Meta boosting)
  • 原生廣告 *1 (100K impression guaranteed)

價格含動態廣編模組製作並搭配原生廣告

Platform Instagram Line
Content Post
Stories
Single-row Grid (3 consecutive posts)
Reels
3 Day Rich Menu with Package
lnteractive Module (by case)
Position / Frequency X1 ($NTD) X12 ($NTD)
Gate Fold $640,952 $640,952
First Double Spread (1st Fashion brand) $300,000 $280,000
Second Double Spread (1st Beauty brand) $290,000 $270,000
3rd Double Spread (2nd Fashion brand) $280,000 $250,000
4th Double Spread (2nd Beauty brand) $270,000 $250,000
5th Double Spread (3rd Fashion brand) $260,000 $240,000
6th Double Spread (3rd Beauty brand) $250,000 $230,000
7th Double Spread (4th Fashion brand) $240,000 $220,000
8th Double Spread (4th Beauty brand) $230,000 $210,000
9th Double Spread (5th Fashion brand) $220,000 $208,000
10th Double Spread (5th Beauty brand) $220,000 $208,000
Double Page Spread before Table of Contents $220,000 $208,000
Single Page facing Table of Contents $117,000 $90,000
Double Spread in TOC $225,000 $205,700
Single Page facing Masthead $115,000 $88,000
Double Spread between Masthead $223,300 $212,300
Double Spread between Editor's Note $225,000 $176,000
Single Page facing On the Cover $115,000 $86,000
Single Page facing Edits $115,000 $88,000
Single Page facing Mode Trends/Mode Profile/Mode Feature $115,000 $88,000
Double Spread between Mode Trends/Mode Profile/Mode Feature $220,880 $168,000
Single Page facing In vogue/Miss Vogue/Special Report $110,500 $84,000
Double Spread between In vogue/Miss Vogue/Special Report $220,880 $168,000
Single Page facing Beauty & Wellness Section $83,000 $59,000
Double Spread in Beauty & Wellness Section $157,300 $118,000
Single Page facing Culture Profile/Culture Feature $90,900 $69,000
Double Spread between Culture Profile/Culture Feature $170,000 $138,000
Single Page facing Luxury $90,900 $65,000
Double Spread in Luxury $166,000 $130,000
Single Page facing facing Living $73,000 $57,000
Double Spread in Living $148,000 $114,000
Single Page R.O.P $73,000 $57,000
Double Spread R.O.P $148,000 $114,000
Horoscope $80,000 $65,000
Last Look $80,000 $65,000
Inside Back Cover Single Page $80,000 $65,000
Back Cover $252,381 $252,381

* 雜誌尺寸:21.0cm * 28.5cm。 ** 此報價包含紙本雜誌以及平板裝置的露出,但不含稅、內容合作以及製作等費用。 *** Premium Position booking note : Gate Fold , Back Cover, 1st DPS 取消訂版須於上刊月份 6 個月前告知,其他特版則 3 個月前可接受異動,未達通知時間無法上刊,需支付全額費用。

Contacts

CHIEF REVENUE OFFICER

May Chou

ASSOCIATE ACCOUNT SERVICE DIRECTOR

Angel Chang | Angie Tang | Andrew Chen

ACCOUNT SERVICE MANAGER

Karen Lin

ASSOCIATE ACCOUNT SERVICE MANAGER

Mavis Ci

ACCOUNT SERVICE SUPERVISOR

Carina Liao

ACCOUNT SERVICE EXECUTIVE

Kristy Chen

For any inquiries or questions, please contact us at advertising@condenast.com.tw or (02)2739-6894.