Table 3 Distribution of respondents based on socio-demographic characteristics Article DOI: https://dx.doi.org/10.22161/ijhaf.8.4.1 (Int. j. hortic. agric. food sci. https://aipublications.com/ijhaf/ Out of the respondents whose primary source of income was agriculture (67%), only 7% had a maximum income per- centage (76-100%). In the area, 29% of citrus growers had experience duration of 5-10 years, while the lowest percent- age 1.e., 12% had experience of 16-20 years. It is clear from the data that farmers were engaged in citrus cultivation for q lono duration the data that farmers were engaged in citrus cultivation for The ranking was done with the use of the indexing method. Scaling techniques provide the direction and ex- tremity attitude of the respondent towards any proposition used to construct the index. The intensity of response to pro- duction problems, marketing challenges, and support needed were identified by using the five-point scaling tech- nique for using scores of 0.2, 0.4, 0.6 and 0.8, 1.0 (i.e., least serious, little bit serious, moderate, serious, most serious), and similarly the score of 0.2, 0.4, 0.6, 0.8 and 1.0 (least, little bit, moderate, much, very much). The formula given below was used to find the index.