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QGLIU UI Teol UL UI ALLLLIUGIIENDS ALY LUILUL aus AU iil ayyvyiGi GALLIUIGLIINY. Discourse: The point of interest in this video is the cameos. The same-sex couple in the scene is Jesse Tyler Ferguson and Justin Mikita. They are a real-life celebrity couple who officially married in July 2013. Ciara Maguire, on the other hand, is seen in the scene to officiate the wedding. She is a lesbian feminist activist, the chair of Free Pride, where she said that the organization is accessible for everyone in Glasgow (The Young Women's Movement, 2017). Several other cameos are in real life the activists or celebrities that belong to the LGBTQ community such as Adam Lambert from American idol 2009, Ellen DeGeneres, Billy Porter, Dexter Mayfield, and so on (Grady, 2019). Taylor Swift is considering them as allies to voice her political statement, which was not much heard from her before. Connotation: The middle shot does the job to indicate a look that is almost intimate in the term of space closeness. This scene, then, implies the resistance of the protesters that are getting intense to the community who live in the caravans and trailers area. The sign they bring shows how their hatred toward same-sex marriage as they only accept the heterosexual marriage. The house displayed in the background shows a more solid building structure that infers more settlement on the conservative belief. The protesters stand on the side of having not many choices,

Figure 9 QGLIU UI Teol UL UI ALLLLIUGIIENDS ALY LUILUL aus AU iil ayyvyiGi GALLIUIGLIINY. Discourse: The point of interest in this video is the cameos. The same-sex couple in the scene is Jesse Tyler Ferguson and Justin Mikita. They are a real-life celebrity couple who officially married in July 2013. Ciara Maguire, on the other hand, is seen in the scene to officiate the wedding. She is a lesbian feminist activist, the chair of Free Pride, where she said that the organization is accessible for everyone in Glasgow (The Young Women's Movement, 2017). Several other cameos are in real life the activists or celebrities that belong to the LGBTQ community such as Adam Lambert from American idol 2009, Ellen DeGeneres, Billy Porter, Dexter Mayfield, and so on (Grady, 2019). Taylor Swift is considering them as allies to voice her political statement, which was not much heard from her before. Connotation: The middle shot does the job to indicate a look that is almost intimate in the term of space closeness. This scene, then, implies the resistance of the protesters that are getting intense to the community who live in the caravans and trailers area. The sign they bring shows how their hatred toward same-sex marriage as they only accept the heterosexual marriage. The house displayed in the background shows a more solid building structure that infers more settlement on the conservative belief. The protesters stand on the side of having not many choices,

Related Figures (13)

Figure 1: Denotation of a waking up TT This part gives the result of the analysis of the YNTCD music video scenes. The figures are put as orderly as the sequence of appearance in the music video. It starts with displaying the images as the denotation level as it works as an icon and the connotative meaning is then described. After that, the connotative meaning is described as the second level. Then, the surrounding discourses supporting the meaning making are explored.
Figure 1: Denotation of a waking up TT This part gives the result of the analysis of the YNTCD music video scenes. The figures are put as orderly as the sequence of appearance in the music video. It starts with displaying the images as the denotation level as it works as an icon and the connotative meaning is then described. After that, the connotative meaning is described as the second level. Then, the surrounding discourses supporting the meaning making are explored.
EG a I a a a a I SEE a Discourse: There is something special in the line “Mom, I am a rich man”. In the American music industry, this line is an iconic word from a singer named Cher (Cherilyn Sarkisian) born May 20, 1946, El Centro, California, U.S. (Britannica.com). In 1996, “the goddess of the music industry” was interviewed by Jane Paul and this line is the highlight of her story. She talked about how men were not a necessity for women where they could have the same success as men did (Lobanova, 2016). Therefore, again, by borrowing this line, Taylor Swift brings the legacy of successful women of the US music industry.
EG a I a a a a I SEE a Discourse: There is something special in the line “Mom, I am a rich man”. In the American music industry, this line is an iconic word from a singer named Cher (Cherilyn Sarkisian) born May 20, 1946, El Centro, California, U.S. (Britannica.com). In 1996, “the goddess of the music industry” was interviewed by Jane Paul and this line is the highlight of her story. She talked about how men were not a necessity for women where they could have the same success as men did (Lobanova, 2016). Therefore, again, by borrowing this line, Taylor Swift brings the legacy of successful women of the US music industry.
Discourse: As it is a close shot, the number 13 is displayed clearly. It is known too as Taylor Swift’s birthday. The cat printed on the dial is also known as Benjamin Button, Swift’s third kitten, a ragdoll breed, that formerly appeared in Lover music video. Thus, this is a personally customized watch that gives an impression of how the person in the video Taylor Swift could do anything that she loves for her career. The glance of red lace, for the fans, recalls the theme of Red, her fourth album, which statistically was not as successful as her other albums, yet she wears it proudly as part of her career growth.
Discourse: As it is a close shot, the number 13 is displayed clearly. It is known too as Taylor Swift’s birthday. The cat printed on the dial is also known as Benjamin Button, Swift’s third kitten, a ragdoll breed, that formerly appeared in Lover music video. Thus, this is a personally customized watch that gives an impression of how the person in the video Taylor Swift could do anything that she loves for her career. The glance of red lace, for the fans, recalls the theme of Red, her fourth album, which statistically was not as successful as her other albums, yet she wears it proudly as part of her career growth.
Figure 4. Denotation of morning activity
Figure 4. Denotation of morning activity
Discourse: The ankle-strap shoe on the table is one of the pairs she wore in her video music for the single entitled Our Song (Fearless Album) with more or less themed in the same colour palate. It implies her bringing a piece of her music career history. Fearless, her second album, in 2009 brought her the first award for Album of the Year in 52nd Grammy.
Discourse: The ankle-strap shoe on the table is one of the pairs she wore in her video music for the single entitled Our Song (Fearless Album) with more or less themed in the same colour palate. It implies her bringing a piece of her music career history. Fearless, her second album, in 2009 brought her the first award for Album of the Year in 52nd Grammy.
after experiencing severe media criticism of her changing of music genres. Bringing the same look, Taylor appears more colourful and calmer in this video suggests that she is now in peace with whatever she is identified with. Connotation: The long shot with a slight tilt angle shows the whole surrounding that was only partially seen in the pool scene. It implies that Taylor Swift lives as part of a community. The morning view indicates that the happenings last at the same timing as the previous scene discussing. It means that those people are starting their day just as Taylor is. This implies that everyone has his or her own way to start the morning routines and live them throughout the day.
after experiencing severe media criticism of her changing of music genres. Bringing the same look, Taylor appears more colourful and calmer in this video suggests that she is now in peace with whatever she is identified with. Connotation: The long shot with a slight tilt angle shows the whole surrounding that was only partially seen in the pool scene. It implies that Taylor Swift lives as part of a community. The morning view indicates that the happenings last at the same timing as the previous scene discussing. It means that those people are starting their day just as Taylor is. This implies that everyone has his or her own way to start the morning routines and live them throughout the day.
Connotation: After several scenes that show us the peaceful neighbourhood. there some sporadic people held some protest movement in that environment. They are clearly from outside the community as implied by how different they dress. The small circle movement indicates that they just hold on to some issued that is being addressed by only a small amount of people. The dress they wear evokes a mute colour scheme related to those citizens who are strict, traditional, and conservative. The timing of protesting just right before noon implies how they come uninvited in the middle of people’s lives.
Connotation: After several scenes that show us the peaceful neighbourhood. there some sporadic people held some protest movement in that environment. They are clearly from outside the community as implied by how different they dress. The small circle movement indicates that they just hold on to some issued that is being addressed by only a small amount of people. The dress they wear evokes a mute colour scheme related to those citizens who are strict, traditional, and conservative. The timing of protesting just right before noon implies how they come uninvited in the middle of people’s lives.
LGBTQ acceptance among American youngsters (Harvey, 2019). Glaad survey learns that even youngsters are now more aware of worldwide issues such as global warming and climate change, there are still not enough discourses as a way to get them more acknowledge to the existence and the rights of LBGTO people. Connotation: This scene appears after the scene of the protesters who reject the idea of homosexuality. In a logic of filmic shot, the happenings are going on at the same time. Thus, the protesters’ act does not bother the same-sex couple’s wedding and the rest of the attendances are celebrating it in a joyful ambiance.
LGBTQ acceptance among American youngsters (Harvey, 2019). Glaad survey learns that even youngsters are now more aware of worldwide issues such as global warming and climate change, there are still not enough discourses as a way to get them more acknowledge to the existence and the rights of LBGTO people. Connotation: This scene appears after the scene of the protesters who reject the idea of homosexuality. In a logic of filmic shot, the happenings are going on at the same time. Thus, the protesters’ act does not bother the same-sex couple’s wedding and the rest of the attendances are celebrating it in a joyful ambiance.
Figure 10. Denotation of the couple buying ice cream Discourse: The woman’s shirt with the American flag printed on it reveals their act on the behalf of American nationalists. Meanwhile, the couple in the background s the representation of what is acceptable for the normal marriage system. The -ontrastive look of the way the protesters dress has now suggested a contrastive view yn the society on LGBTQ. The disapprova sent to the LGBTQ community leads to ersecution embedded homophobia for ages and also alerted entire populations to the >xistence of difference (Morris, 2019). T his condition is caused by a belief that 10mosexual activity or any deviance from established gender roles/dress was not iligned to the law or traditional custom.
Figure 10. Denotation of the couple buying ice cream Discourse: The woman’s shirt with the American flag printed on it reveals their act on the behalf of American nationalists. Meanwhile, the couple in the background s the representation of what is acceptable for the normal marriage system. The -ontrastive look of the way the protesters dress has now suggested a contrastive view yn the society on LGBTQ. The disapprova sent to the LGBTQ community leads to ersecution embedded homophobia for ages and also alerted entire populations to the >xistence of difference (Morris, 2019). T his condition is caused by a belief that 10mosexual activity or any deviance from established gender roles/dress was not iligned to the law or traditional custom.
— eee eee eee aoe eee ee a ee ee e———eEeEeEeEeEEe eee Discourse: An openly gay Olympics athlete, the figure skater named Adam Rippon, stars the ice cream vendor. Once the audience knows more about him, it gives an open chance to acknowledge that those of the LGBTQ community can have their position to score a valuable achievement in the various arena including sports. He once said in the interview that being in the Olympics had given him a platform to resonate his success story with the young kids all over the country (Perez, 2018). It is just a liberating act to stay true to oneself and this message is tight to well in the music video as well.
— eee eee eee aoe eee ee a ee ee e———eEeEeEeEeEEe eee Discourse: An openly gay Olympics athlete, the figure skater named Adam Rippon, stars the ice cream vendor. Once the audience knows more about him, it gives an open chance to acknowledge that those of the LGBTQ community can have their position to score a valuable achievement in the various arena including sports. He once said in the interview that being in the Olympics had given him a platform to resonate his success story with the young kids all over the country (Perez, 2018). It is just a liberating act to stay true to oneself and this message is tight to well in the music video as well.
Discourse: The LGBTQ movements through years were once ignited by a riot such as the repressive police act in the Stonewall more than 50 years ago that dehumanized their dignity as humans. However, the way this community presents its voice today is always by nonviolent approaches like peaceful long-march or oral speeches and artistic works. The Cameo in this scene is known as Billy Porter, a transgender figure who also actively voices the need for equal treatment that he sees as the underlying value of the US Constitution (Noveck, 2020).
Discourse: The LGBTQ movements through years were once ignited by a riot such as the repressive police act in the Stonewall more than 50 years ago that dehumanized their dignity as humans. However, the way this community presents its voice today is always by nonviolent approaches like peaceful long-march or oral speeches and artistic works. The Cameo in this scene is known as Billy Porter, a transgender figure who also actively voices the need for equal treatment that he sees as the underlying value of the US Constitution (Noveck, 2020).
Connotation: The male cameo is somehow pictured as getting inspiration by looking at the rustic trailer box. The rustic trailer box indicated that the dwelling is getting old and abandoned but it might mean a lot to people who once lived there as it was their only shelter. But he is drawing something else than the thing in front of him. It means that the male cameo is inspired by the trailer box that just invites him to paint something else.
Connotation: The male cameo is somehow pictured as getting inspiration by looking at the rustic trailer box. The rustic trailer box indicated that the dwelling is getting old and abandoned but it might mean a lot to people who once lived there as it was their only shelter. But he is drawing something else than the thing in front of him. It means that the male cameo is inspired by the trailer box that just invites him to paint something else.
~ Discourse: In the scene, the cameo is known as Ryan Reynolds, a Canadian American actor who is famous for his leading role in the superhero film Deadpool. In that film, he played an openly gay hero character although he is straight. So, in this scene, he takes his contribution to supporting the issue. What he paints is the Stonewall building. Stonewall Inn was the most well-known gay bar in NYC that accepted drag queens and was a shelter for runaway and homeless LGBTQ adolescence. It was in June of 1969 when the police brutally pulled employees and patrons out of the bar. It results in a series of demonstrations and clashes against the cops for six days (Borge, 2020). This was the moment of catalyst for the next LGBTQ rights movements in the US and the world. Connotation: This scene appears almost at the end of the video where it comes ike a resolution to what has happened since the beginning. The face of the boy and he girl in the front line of the protesters are saying that they are done with all the protests. The boy now doubts himself and is no longer confident in the words he puts on the signboard. The girl in the plaid shirt is throwing away her sign. Both the boy and the girl are presenting some of the people who realize that no matter how hard hey resist the existence of the LGBTQ community. If the rest of the protesters are still on fire to reject the community’s existence, it connotes that there is a divided voice among themselves.
~ Discourse: In the scene, the cameo is known as Ryan Reynolds, a Canadian American actor who is famous for his leading role in the superhero film Deadpool. In that film, he played an openly gay hero character although he is straight. So, in this scene, he takes his contribution to supporting the issue. What he paints is the Stonewall building. Stonewall Inn was the most well-known gay bar in NYC that accepted drag queens and was a shelter for runaway and homeless LGBTQ adolescence. It was in June of 1969 when the police brutally pulled employees and patrons out of the bar. It results in a series of demonstrations and clashes against the cops for six days (Borge, 2020). This was the moment of catalyst for the next LGBTQ rights movements in the US and the world. Connotation: This scene appears almost at the end of the video where it comes ike a resolution to what has happened since the beginning. The face of the boy and he girl in the front line of the protesters are saying that they are done with all the protests. The boy now doubts himself and is no longer confident in the words he puts on the signboard. The girl in the plaid shirt is throwing away her sign. Both the boy and the girl are presenting some of the people who realize that no matter how hard hey resist the existence of the LGBTQ community. If the rest of the protesters are still on fire to reject the community’s existence, it connotes that there is a divided voice among themselves.
Related topics:
SemioticsMusic VideoMusic IndustryLGBT StudiesWomen Emancipation
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