Figure 3 cosmopolitan Australians enjoying art shows and sporting events juxtaposed with images of spectacular Australian nature (figure 3).”? The book also received international coverage from the US Look magazine as well as the UK Queen magazine and other European journals. Goodman reported to his corporate investors that the value of this free publicity alone for Australia was worth three million dollars.*° 29 — Ann Stephen and Philip Goad, ‘Good Evening America: Australia’s Pavilion Diplomacy’, in Modern Times: The Untold Story of Modernism in Australia, ed. Ann Stephen, Philip Goad and Andrew McNamara, Melbourne: The Miegunyah Press 2008, 183. 30 — Newman, ‘Manufacturing Industry Plays Key Role’, 12; and H. Strasburger, ‘Goodman’s Australia’, The Australian (24 September 1966), 11.