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Figure 8: Age Wise Grouping of Respondents With only 5% respondents voting for not using OSS, there is 95% people who use OSS. This give reliability of the analysis. This is shown in Figure 9. With, 2/3"! respondents saying that they prefer OSS over traditional TV medium, the ratio is clear indication of changed taste of youth for means of watching content. This is given in Figure 10.

Figure 8 Age Wise Grouping of Respondents With only 5% respondents voting for not using OSS, there is 95% people who use OSS. This give reliability of the analysis. This is shown in Figure 9. With, 2/3"! respondents saying that they prefer OSS over traditional TV medium, the ratio is clear indication of changed taste of youth for means of watching content. This is given in Figure 10.

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service, often at lower cost and use of which requires fees, either per view or subscription.
service, often at lower cost and use of which requires fees, either per view or subscription.
Figure 2: Factors for Rise in OSS popularity in India India. The main 4 factors for rise in OSS popularity in India are as given in Figure 2 follows: International Journal in Management and Social Science http://ijmr.net.in, Email: irjmss@gmail.com
Figure 2: Factors for Rise in OSS popularity in India India. The main 4 factors for rise in OSS popularity in India are as given in Figure 2 follows: International Journal in Management and Social Science http://ijmr.net.in, Email: irjmss@gmail.com
these users reside in the top 4 metros. Figure 4 shows smartphone penetration in India as projected medium, research done by Deloitt India in 2015. While the proliferation on mobile devices would enable the digital medi: consumption, data prices, and anywhere connectivity would play equally important role 1 shaping the digital media consumption habits among Indian users. Average data price per MB o1 mobile networks has fallen significantly over the past few years; however, mobile data tariffs ar likely to mirror the trends in 2G market where voice tariffs in India are stabilizing after lon; period of sharp falls. With increasing in penetration along with use of data via mobiles, thi: factor lead to rise of OSS as explained before.
these users reside in the top 4 metros. Figure 4 shows smartphone penetration in India as projected medium, research done by Deloitt India in 2015. While the proliferation on mobile devices would enable the digital medi: consumption, data prices, and anywhere connectivity would play equally important role 1 shaping the digital media consumption habits among Indian users. Average data price per MB o1 mobile networks has fallen significantly over the past few years; however, mobile data tariffs ar likely to mirror the trends in 2G market where voice tariffs in India are stabilizing after lon; period of sharp falls. With increasing in penetration along with use of data via mobiles, thi: factor lead to rise of OSS as explained before.
Double-Blind Peer Reviewed Refereed Open Access International Journal
Double-Blind Peer Reviewed Refereed Open Access International Journal
Double-Blind Peer Reviewed Refereed Open Access International Journal The study was taken considering the boom of various web series like Sacred Games, Little Things, Pitchers, Ghoul, etc. Also the impact of worldwide series like Narcos, Stranger Things, Quantico, etc. was seen in Indian youth. So, researchers decided to do study based on streaming services on youth of metropolitan region- Navi Mumbai and suburbs. Following were taken as main objectives of research study:
Double-Blind Peer Reviewed Refereed Open Access International Journal The study was taken considering the boom of various web series like Sacred Games, Little Things, Pitchers, Ghoul, etc. Also the impact of worldwide series like Narcos, Stranger Things, Quantico, etc. was seen in Indian youth. So, researchers decided to do study based on streaming services on youth of metropolitan region- Navi Mumbai and suburbs. Following were taken as main objectives of research study:
Here, main hypothesis was divided into sub hypothesis. These are presented below in Figure 6.
Here, main hypothesis was divided into sub hypothesis. These are presented below in Figure 6.
Figure 7: Gender wise distribution of respondents
Figure 7: Gender wise distribution of respondents
Double-Blind Peer Reviewed Refereed Open Access International Journal
Double-Blind Peer Reviewed Refereed Open Access International Journal
Figure 10: Preferred watching Medium Figure 9: Usage of OSS by Respondents
Figure 10: Preferred watching Medium Figure 9: Usage of OSS by Respondents
With given multiple choice question for knowing the favourite platform for watching online, it was found YouTube is most favourite getting 131 respondents’ votes, as given in Figure 1]. One possible reason might be vast presence and free Ad based content instead of subscription based unlike others.
With given multiple choice question for knowing the favourite platform for watching online, it was found YouTube is most favourite getting 131 respondents’ votes, as given in Figure 1]. One possible reason might be vast presence and free Ad based content instead of subscription based unlike others.
Double-Blind Peer Reviewed Refereed Open Access International Journal There was no interesting observation, that mobile is used by almost 90% youth for streaming videos and web-series. Handiness, compatibility with SIM and low cost are main factors for popularity as compared to Smart TV, Laptop, etc. There is no brainer that, Netflix has launched Rs. 199/ Month plan for mobile only medium. This is given in Figure 13.
Double-Blind Peer Reviewed Refereed Open Access International Journal There was no interesting observation, that mobile is used by almost 90% youth for streaming videos and web-series. Handiness, compatibility with SIM and low cost are main factors for popularity as compared to Smart TV, Laptop, etc. There is no brainer that, Netflix has launched Rs. 199/ Month plan for mobile only medium. This is given in Figure 13.
Rs. 199/ Month plan for mobile only medium. This is given in Figure 13. Psychological Reason of Choosing OSS by Youth:
Rs. 199/ Month plan for mobile only medium. This is given in Figure 13. Psychological Reason of Choosing OSS by Youth:
Double-Blind Peer Reviewed Refereed Open Access International Journal
Double-Blind Peer Reviewed Refereed Open Access International Journal
Coming to topic of companion for watching these videos, it was found that staggering 2/3" of total respondents watch them alone. This means, the respondents feel that privacy is important to watch these shows as the content it provide is vulgar, dark and contrasting which can’t be shared with parents. This shows that, in house everybody have different bedrooms with Wi-Fi connectivity so the youth is locked in rooms alone. Also, ease of data packages by telecom companies make the individualistic approach more favourable than group watching. This is shown in Figure 16. Watching alone is significant in all 3 sections of age group. This habit is what leading towards indivilaistic society against Indian meaning of collective society.
Coming to topic of companion for watching these videos, it was found that staggering 2/3" of total respondents watch them alone. This means, the respondents feel that privacy is important to watch these shows as the content it provide is vulgar, dark and contrasting which can’t be shared with parents. This shows that, in house everybody have different bedrooms with Wi-Fi connectivity so the youth is locked in rooms alone. Also, ease of data packages by telecom companies make the individualistic approach more favourable than group watching. This is shown in Figure 16. Watching alone is significant in all 3 sections of age group. This habit is what leading towards indivilaistic society against Indian meaning of collective society.
Double-Blind Peer Reviewed Refereed Open Access International Journal Effect on Time Management:
Double-Blind Peer Reviewed Refereed Open Access International Journal Effect on Time Management:
Figure 17: Daily Time Spent while for Watching OSS daily was increased. This is shown in Figure 17. OEE EEE EEE Asking about daily time spent on watching the OSS, 55% respondents were watching them for 2 to 3 hours. But the main concern is for combined 28%, who watch more than 3 hours a day. This is 12.5% of total day hours. This much amount of time for such activity is serious concern for us. It was also found that, after starting of Graduation level, average time spent on watching OSS daily was increased. This is shown in Figure 17.
Figure 17: Daily Time Spent while for Watching OSS daily was increased. This is shown in Figure 17. OEE EEE EEE Asking about daily time spent on watching the OSS, 55% respondents were watching them for 2 to 3 hours. But the main concern is for combined 28%, who watch more than 3 hours a day. This is 12.5% of total day hours. This much amount of time for such activity is serious concern for us. It was also found that, after starting of Graduation level, average time spent on watching OSS daily was increased. This is shown in Figure 17.
Double-Blind Peer Reviewed Refereed Open Access International Journal
Double-Blind Peer Reviewed Refereed Open Access International Journal
in Figure 19. With start of graduation period and at post-graduation level too, the craze o1 necessity of this premium plan is there in youth. Now, with reference to type of subscription, it was found that, almost 50% of respondents agree to have monthly plan suitable to them. This is followed by 35% saying annual charges are favourable due to discounts given: Price or Percentage. And this is prevalent in current conditior where Netflix offers monthly pack and Hotstar offering plans for yearly period. Tis is shown ir Figure 20. With half of the respondents staying neutral for expensiveness of OSS premium, combined agree votes goes to 36% and disagree goes to 16%. This shows though many feel OSS asks for somewhat higher premium, but most common youth feel this premium is bearable by them or family for their need. There is agreement on these results in all 3 age groups as well. This is shown in Figure 21.
in Figure 19. With start of graduation period and at post-graduation level too, the craze o1 necessity of this premium plan is there in youth. Now, with reference to type of subscription, it was found that, almost 50% of respondents agree to have monthly plan suitable to them. This is followed by 35% saying annual charges are favourable due to discounts given: Price or Percentage. And this is prevalent in current conditior where Netflix offers monthly pack and Hotstar offering plans for yearly period. Tis is shown ir Figure 20. With half of the respondents staying neutral for expensiveness of OSS premium, combined agree votes goes to 36% and disagree goes to 16%. This shows though many feel OSS asks for somewhat higher premium, but most common youth feel this premium is bearable by them or family for their need. There is agreement on these results in all 3 age groups as well. This is shown in Figure 21.
Figure 22: Sharing of Premium Account by Respondents
Figure 22: Sharing of Premium Account by Respondents
then the maximum respondents stop watching TV. This is evident from Figure 23. Overall Impact on Youth:
then the maximum respondents stop watching TV. This is evident from Figure 23. Overall Impact on Youth:
Table 1: Correlation between Daily Time Spent and Time of Day 1. Relation between Duration of watching and preferred time of watching: With being established individual results of how much time respondents watch OSS daily a1 their preferred time slot, now correlation analysis was also done for the two variables. Aim w to find impact on time management by OSS. The main motive behind this is that, there is effe in daily time schedule when the sleep is affected for the human being. This shows th: significance value of 0.860 which is greater than 0.05. This makes Hj to be accepted for st hypothesis 1 (as given in Formulation of Hypothesis chapter). So, there is impact on tin management due to watching OSS on Indian Youth. This is given in Table 1.
Table 1: Correlation between Daily Time Spent and Time of Day 1. Relation between Duration of watching and preferred time of watching: With being established individual results of how much time respondents watch OSS daily a1 their preferred time slot, now correlation analysis was also done for the two variables. Aim w to find impact on time management by OSS. The main motive behind this is that, there is effe in daily time schedule when the sleep is affected for the human being. This shows th: significance value of 0.860 which is greater than 0.05. This makes Hj to be accepted for st hypothesis 1 (as given in Formulation of Hypothesis chapter). So, there is impact on tin management due to watching OSS on Indian Youth. This is given in Table 1.
Here, it was decided to understand the correlation of amount of time spent and feeling stressed due to missing an episode. This hypothesis is connected to human psychology, as more you watch the content, more you feel watching till the end. This is demonstrated by following Table 2. With significance value of 0.972 which is greater than 0.05, clearly shows that more you watch the OSS, more you get attracted to watch more and more and comes stress if you miss 2. Relation between amount of time spent and stress coming with not watching episode:
Here, it was decided to understand the correlation of amount of time spent and feeling stressed due to missing an episode. This hypothesis is connected to human psychology, as more you watch the content, more you feel watching till the end. This is demonstrated by following Table 2. With significance value of 0.972 which is greater than 0.05, clearly shows that more you watch the OSS, more you get attracted to watch more and more and comes stress if you miss 2. Relation between amount of time spent and stress coming with not watching episode:
Table 3: Correlation between payment of premium and type of subscription preferred
Table 3: Correlation between payment of premium and type of subscription preferred
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