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Fig. 4: Media Influence Pattern among People as per the Survey While surveying the respondents, the researchers inferred that most people believe that news channels do influence their opinion building. The general public believes and agrees that their opinions could be moulded by the news channels that they watch. However, a portion of people do not rely on news channels to build their opinions. They often turn to other sources of information.

Figure 4 Media Influence Pattern among People as per the Survey While surveying the respondents, the researchers inferred that most people believe that news channels do influence their opinion building. The general public believes and agrees that their opinions could be moulded by the news channels that they watch. However, a portion of people do not rely on news channels to build their opinions. They often turn to other sources of information.

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Sashya Simha sashya.simha @ ifim.edu.in
Sashya Simha sashya.simha @ ifim.edu.in
The questionnaire targeted mainly the age group of 18—25 to find out whether the people in this age group were more inclined towards politics and considering the current age for voting. The survey revealed that the younger generation is more tech-savvy, whereas the older generation might not be comfortable with online surveys. Most males filled the questionnaire and females were few which may be attributed to the number of educated males being higher in proportion and better than their counterparts. TABLE 1: DEMOGRAPHICS
The questionnaire targeted mainly the age group of 18—25 to find out whether the people in this age group were more inclined towards politics and considering the current age for voting. The survey revealed that the younger generation is more tech-savvy, whereas the older generation might not be comfortable with online surveys. Most males filled the questionnaire and females were few which may be attributed to the number of educated males being higher in proportion and better than their counterparts. TABLE 1: DEMOGRAPHICS
Which of the following will you consider as your primary source of news and information? 209 responses Fig. 1: Media Consumption Pattern among People as per the Survey
Which of the following will you consider as your primary source of news and information? 209 responses Fig. 1: Media Consumption Pattern among People as per the Survey
When we analysed whether there is fair and balanced reporting on government and political issues, more than half of the respondents felt that the press is giving fair and balanced reporting on government and politics. However, many others are of the opinion that the press acts as a puppet for the government. The media is divided between left- and right-leaning organizations. The left is critical of the government while the right is on the defensive all the time. This bias is prominent in online journalism and TV news channels. Therefore, it is hard to find news that is both fair and balanced. Even journalists who are ethical and who would like to present unbiased and authentic news are threatened and those who meet stiff opposition are killed, and there are many instances whereby they are murdered by those in power. Thus, in most cases, media houses provide biased news favouring the government either due to fear, bribery/corruption, or the race in TRP ratings.
When we analysed whether there is fair and balanced reporting on government and political issues, more than half of the respondents felt that the press is giving fair and balanced reporting on government and politics. However, many others are of the opinion that the press acts as a puppet for the government. The media is divided between left- and right-leaning organizations. The left is critical of the government while the right is on the defensive all the time. This bias is prominent in online journalism and TV news channels. Therefore, it is hard to find news that is both fair and balanced. Even journalists who are ethical and who would like to present unbiased and authentic news are threatened and those who meet stiff opposition are killed, and there are many instances whereby they are murdered by those in power. Thus, in most cases, media houses provide biased news favouring the government either due to fear, bribery/corruption, or the race in TRP ratings.
Fig. 3: Media Consumption Pattern among People as per the Survey The majority of people do not listen to the radio as per our analysis. They have shifted their preferences of consumption to othe forms of media. The majority of news listeners prefer to watch general news, political news, and other news on television, socia media, and news websites. They find these platforms to be more viable than the radio. This shows that radio has become irrele van in recent years, and huge numbers of its listeners do not find it credible anymore. It also concludes that radio was the leas preferred medium for consumption of news out of all the other options available in this survey. In the process of our analysis, it was also observed that a greater part of the respondents were positive towards consuming their news via television. This may be an indication that television channels are one of the most influential and trusted mediums of news and information. We also saw that there is not much difference when it comes to having a preferred channel as a huge number of people do not have a preferred channel.
Fig. 3: Media Consumption Pattern among People as per the Survey The majority of people do not listen to the radio as per our analysis. They have shifted their preferences of consumption to othe forms of media. The majority of news listeners prefer to watch general news, political news, and other news on television, socia media, and news websites. They find these platforms to be more viable than the radio. This shows that radio has become irrele van in recent years, and huge numbers of its listeners do not find it credible anymore. It also concludes that radio was the leas preferred medium for consumption of news out of all the other options available in this survey. In the process of our analysis, it was also observed that a greater part of the respondents were positive towards consuming their news via television. This may be an indication that television channels are one of the most influential and trusted mediums of news and information. We also saw that there is not much difference when it comes to having a preferred channel as a huge number of people do not have a preferred channel.
Fig. 6: Observation Patterns among People of the Media as per the Survey Based on these findings, an overwhelming majority of the respondents were of the opinion that the press is absolutely not free, fair, and non-corrupt. The most significant reason for this belief is that people feel that the news they receive is controlled by various political parties and popular political figures as well as large corporates who chase TRP ratings. Even when authentic journalists want to report factual news, they are bogged down by the threat of being killed or end up giving in to unethical ways due to political pressure. In conclusion, most of the media industry and agencies are not being true to their roles as unbiased mediums of information to the public.
Fig. 6: Observation Patterns among People of the Media as per the Survey Based on these findings, an overwhelming majority of the respondents were of the opinion that the press is absolutely not free, fair, and non-corrupt. The most significant reason for this belief is that people feel that the news they receive is controlled by various political parties and popular political figures as well as large corporates who chase TRP ratings. Even when authentic journalists want to report factual news, they are bogged down by the threat of being killed or end up giving in to unethical ways due to political pressure. In conclusion, most of the media industry and agencies are not being true to their roles as unbiased mediums of information to the public.
Fig. 7: Political Opinion among People as per the Survey How happy are you with current political climate?
Fig. 7: Political Opinion among People as per the Survey How happy are you with current political climate?
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