Table 1 The Table-! is the clear about the demographic profile of the respondents. The highest respondents (30%) are from age group of 26 to 40 years followed by age group of 46 to 55 years (28.3%), less than 25 years (23.3%) and of above the 56 years (18.3%). Mostly, the budget class tourists have used the houseboat services as the 33.3% respondents have annual income less than Rs 1.5 lacs followed by the annual income Rs 1.5 to 3 lacs of 30% respondents, Rs 3 to 4.5 lakh of 15% respondents, Rs 4.5 to 6 lacs of 15% respondents and only 6.7% have more than Rs 6 lacs annual income. The highest percentage of respondents is of postgraduates (35%) while as only 3.3% having more than P.G qualifications. 38.3% are graduates and 18.3% are undergraduates, moreover, 5% respondents have up to 10+2 level qualifications. Talking about the occupations of respondents, majority of respondents are involved in government service (31.7%) and in business (31.7%) activities followed by agriculture (20%), self-employment (13.3%) and study (3.3%). In this study, the mail respondents are 78.3% and only 21.7% are females. In addition to this, 78.3% respondents are married and 21.7% are unmarried. The percentage of domestic respondents (73.3%) is high as compare to foreign respondents (26.7%) in this study. TABLE 1: DEMOGRAPHIC PROFILE OF THE RESPONDENTS DATA ANALYSIS AND DISCUSSIONS