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Figure 2 identified with the process of generating new solutions, conceptualization of projects, their optimisation and implementation (Figure 2). The basic objective of actions undertaken in this respect is better organisation and efficiency of an organisation, especially in the sphere of market service (Penc, 1999). Source: Basadur M., The Power of Innovation. How to Make Innovation a Way of Life and Put Creative Solutions to Work, Pitman Publishing, 1995, p.34
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