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Table 17. Discriminant validity—loading and cross-loading criterion.

Table 17 Discriminant validity—loading and cross-loading criterion.

Related Figures (21)

Figure 1. Impact of Physical Environmental Factors on Shoppers’ Buying Behavior. = The environment can be set up to motivate or demotivate certain behaviors. For instance, bright colors may stimulate shoppers to enter a fast-food restaurant, while uncom- fortable seating may discourage extended stays. The physical environment of a retail store has a considerable impact on the shopping behavior of consumers, as shown in Figure 1.
Figure 1. Impact of Physical Environmental Factors on Shoppers’ Buying Behavior. = The environment can be set up to motivate or demotivate certain behaviors. For instance, bright colors may stimulate shoppers to enter a fast-food restaurant, while uncom- fortable seating may discourage extended stays. The physical environment of a retail store has a considerable impact on the shopping behavior of consumers, as shown in Figure 1.
Table 1. Demographic Information of the Sample Respondents.
Table 1. Demographic Information of the Sample Respondents.
Table 2. Frequency of Shopping.
Table 2. Frequency of Shopping.
Table 3. Impulsive Buying.
Table 3. Impulsive Buying.
Table 4. Hesitation while Entering Store. 6.6. Do You Think Stores with a Theme Design Are More Attractive Than Those with a Non-Theme Store Design?
Table 4. Hesitation while Entering Store. 6.6. Do You Think Stores with a Theme Design Are More Attractive Than Those with a Non-Theme Store Design?
Table 5. Store with Theme Design. 6.7. Influence of Window Displays
Table 5. Store with Theme Design. 6.7. Influence of Window Displays
Table 6. Influence of Window Displays.
Table 6. Influence of Window Displays.
Table 7. Influence of Mannequin Display.
Table 7. Influence of Mannequin Display.
Table 8. Influence of Visual Merchandising. 6.10. Influence of Signage
Table 8. Influence of Visual Merchandising. 6.10. Influence of Signage
Table 9. Influence of Signage. Table 10. Influence of Lighting and Color.
Table 9. Influence of Signage. Table 10. Influence of Lighting and Color.
Table 11. Influence of Music. 6.13. Influence of Store Design and Atmosphere
Table 11. Influence of Music. 6.13. Influence of Store Design and Atmosphere
Table 12. Influence of Store Design and Atmosphere. 6.14. Impact on Shopper Purchase Decision
Table 12. Influence of Store Design and Atmosphere. 6.14. Impact on Shopper Purchase Decision
Table 13. Influence of Shoppers’ Purchase Decisions.
Table 13. Influence of Shoppers’ Purchase Decisions.
In Figure 2, Window Display (W.D), Mannequin Display (M.D), Visual Merchandising (V.M), Music, Light and Color (L and C), Signage, Store Design and Atmosphere (S.D and A) and Shoppers’ Purchase Decisions (S.P.D) are represented by circles since they are the Latent Constructs used by the researcher in the study. W.D is measured through three statements codes as W.D1 to W.D2, M.D is measured through two statements codes as M.D1 and M.D2, V.M is measured through three statements codes as V.M1 to V.M3, Music is represented through two statements codes as musicl and music2, L and C is represented through codes as L and C1 to L and C3 and Signage is represented through codes as Signagel and Signage2. In the same way, S.D and A is represented through six statements codes as S.D and 1 to S.D and 6 and S.P.D is represented through eight statement codes as S.P.D1 to S.P.D8. The factor loading values are shown near the arrows pointing respective items /constructs. o the In Figure 2, W.D, M.D, V.M.I, music, L&C, and signage are represented by circles since they are the latent constructs used by the researcher in the study. SD & A represent mediator in the study. S.P.D respresnet as depdendent variable. The factor loading values are shown near the arrows pointing to the respective items/constructs.
In Figure 2, Window Display (W.D), Mannequin Display (M.D), Visual Merchandising (V.M), Music, Light and Color (L and C), Signage, Store Design and Atmosphere (S.D and A) and Shoppers’ Purchase Decisions (S.P.D) are represented by circles since they are the Latent Constructs used by the researcher in the study. W.D is measured through three statements codes as W.D1 to W.D2, M.D is measured through two statements codes as M.D1 and M.D2, V.M is measured through three statements codes as V.M1 to V.M3, Music is represented through two statements codes as musicl and music2, L and C is represented through codes as L and C1 to L and C3 and Signage is represented through codes as Signagel and Signage2. In the same way, S.D and A is represented through six statements codes as S.D and 1 to S.D and 6 and S.P.D is represented through eight statement codes as S.P.D1 to S.P.D8. The factor loading values are shown near the arrows pointing respective items /constructs. o the In Figure 2, W.D, M.D, V.M.I, music, L&C, and signage are represented by circles since they are the latent constructs used by the researcher in the study. SD & A represent mediator in the study. S.P.D respresnet as depdendent variable. The factor loading values are shown near the arrows pointing to the respective items/constructs.
Table 14. Mean, Standard Deviation and Factor Loading. Table 15 clearly shows that all eight constructs satisfy the prescribed limit as the value of Composite Reliability (C.R) was more than 0.7 and “Average Variance Extracted (AVE)” surpassed 0.5 [43]. The value of “Cronbach’s Alpha” and “rho-a” value confirmed internal consistency as the value obtained was greater than 0.7 [44]. Hence, the convergent validity of the constructs was proved [45].
Table 14. Mean, Standard Deviation and Factor Loading. Table 15 clearly shows that all eight constructs satisfy the prescribed limit as the value of Composite Reliability (C.R) was more than 0.7 and “Average Variance Extracted (AVE)” surpassed 0.5 [43]. The value of “Cronbach’s Alpha” and “rho-a” value confirmed internal consistency as the value obtained was greater than 0.7 [44]. Hence, the convergent validity of the constructs was proved [45].
Table 15. Convergent Validity Result.
Table 15. Convergent Validity Result.
Table 16. Discriminant validity-Fornell—Larcker criterion.
Table 16. Discriminant validity-Fornell—Larcker criterion.
Table 18. Direct impact of Service quality and Efficiency and Reliability. Table 19 shows that hypothesis H14, H16 and H18 were supported and H15, H17 and H19 were not supported. The mediating role of Store Design and Atmosphere has also been examined between the six factors and shoppers buying decisions. The outcomes indicate Store Design and Atmosphere partially mediate Window Display (W.D) (8 = 0.282, t-value = 3.698), Visual Merchandising (V.M) (8 = 0.232, t-value = 3.713) and Mannequin Display (M.D) (6 = 0.158, t-value = 2.929).
Table 18. Direct impact of Service quality and Efficiency and Reliability. Table 19 shows that hypothesis H14, H16 and H18 were supported and H15, H17 and H19 were not supported. The mediating role of Store Design and Atmosphere has also been examined between the six factors and shoppers buying decisions. The outcomes indicate Store Design and Atmosphere partially mediate Window Display (W.D) (8 = 0.282, t-value = 3.698), Visual Merchandising (V.M) (8 = 0.232, t-value = 3.713) and Mannequin Display (M.D) (6 = 0.158, t-value = 2.929).
Table 19. Indirect impact of Service quality and Efficiency & Reliability. Contrastingly, Store Design and Atmosphere did not play a mediating role between music ( = 0.052, t-value = 1.019), L and C (® = 0.024, t-value = 0.528) and Signage (B = 0.014, t-value = 0.385) with shoppers’ purchase decisions.
Table 19. Indirect impact of Service quality and Efficiency & Reliability. Contrastingly, Store Design and Atmosphere did not play a mediating role between music ( = 0.052, t-value = 1.019), L and C (® = 0.024, t-value = 0.528) and Signage (B = 0.014, t-value = 0.385) with shoppers’ purchase decisions.
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