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The correlation analysis shows that the relations between variables in the model are statistically significant. By observing the first part of the model and the correlation of seven independent variables with the intention to use, we can see that all independent variables have a strong or moderately strong correlation (Tab. 5). The most significant correlation belongs to Habit, followed by Performance Expectancy, Effort Expectancy and Facilitating Conditions. Very close to a strong correlation are Price Value and Hedonic Motivation, while Social Influence has the weakest correlation, which is confirmed by the observation from the descriptive analysis that the respondents are, in the case of the electronic programme guide use, mostly indifferent to the influence of others.

Table 5 The correlation analysis shows that the relations between variables in the model are statistically significant. By observing the first part of the model and the correlation of seven independent variables with the intention to use, we can see that all independent variables have a strong or moderately strong correlation (Tab. 5). The most significant correlation belongs to Habit, followed by Performance Expectancy, Effort Expectancy and Facilitating Conditions. Very close to a strong correlation are Price Value and Hedonic Motivation, while Social Influence has the weakest correlation, which is confirmed by the observation from the descriptive analysis that the respondents are, in the case of the electronic programme guide use, mostly indifferent to the influence of others.

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UTAUT2 introduces three new constructs (Figure 1): Hedonic Motivation (HM) determines the respondent’s level of perception on whether the use of new information technology will be enjoyable or fun. Price Value (PV) reflects the conviction of the respondent that the use of new information technology will be valuable in relation to the cost (e.g. good value for money). Habit (HA) determines the respondent’s level of certainty that, according to his or her experiences, the use of new information technology will become a routine. The Performance Expectancy construct describes the belief of the respondents that by using the observed information technology they will perform their job more efficiently, i.e. be more productive. On the other hand, Effort Expectancy determines the degree to which the respondents believe that the use of information technology will be difficult; it includes their subjective estimate of the effort needed for a professional use of the information technology. Social Influence determines the degree to which the respondents believe that their Figure 1 Unified Theory of Acceptance and Use of Technology 2({UTAUT2) model [13]
UTAUT2 introduces three new constructs (Figure 1): Hedonic Motivation (HM) determines the respondent’s level of perception on whether the use of new information technology will be enjoyable or fun. Price Value (PV) reflects the conviction of the respondent that the use of new information technology will be valuable in relation to the cost (e.g. good value for money). Habit (HA) determines the respondent’s level of certainty that, according to his or her experiences, the use of new information technology will become a routine. The Performance Expectancy construct describes the belief of the respondents that by using the observed information technology they will perform their job more efficiently, i.e. be more productive. On the other hand, Effort Expectancy determines the degree to which the respondents believe that the use of information technology will be difficult; it includes their subjective estimate of the effort needed for a professional use of the information technology. Social Influence determines the degree to which the respondents believe that their Figure 1 Unified Theory of Acceptance and Use of Technology 2({UTAUT2) model [13]
Table 2 Number of respondents according to the age group The survey logic that was introduced to limit the number of survey entries through which the respondent has to go through allows the respondents to choose between two steps, i.e. the choice between the primary and secondary technology that they use. In this way, we reconcile the requirement of the future research that requires comparing at least two different solutions to estimate the cost of switching between the solutions and the number of survey entries that can be obtained from a wider circle of respondents. The total number of respondents (Tab. 3) is the largest for the electronic programme guide and equal to the total number of respondents, because the survey logic ensured that all
Table 2 Number of respondents according to the age group The survey logic that was introduced to limit the number of survey entries through which the respondent has to go through allows the respondents to choose between two steps, i.e. the choice between the primary and secondary technology that they use. In this way, we reconcile the requirement of the future research that requires comparing at least two different solutions to estimate the cost of switching between the solutions and the number of survey entries that can be obtained from a wider circle of respondents. The total number of respondents (Tab. 3) is the largest for the electronic programme guide and equal to the total number of respondents, because the survey logic ensured that all
The descriptive statistical analysis of the sample of the survey for the electronic programme guide (Tab. 4) highlights the variables of Social Influence (S/) and Hedonic Motivation (HM), whose arithmetic mean, median and mode are equal or close to the value 4000, suggesting that the respondents are, in the case of the electronic programme guide use, mostly indifferent to the influence of others, and that they use the electronic programme guide without the feeling of pleasure or satisfaction. The variable Facilitating Conditions (FC) has the greatest arithmetic mean, median and maximum mode with the highest frequency of all variables and the highest lower quartile of all variables. It means that the
The descriptive statistical analysis of the sample of the survey for the electronic programme guide (Tab. 4) highlights the variables of Social Influence (S/) and Hedonic Motivation (HM), whose arithmetic mean, median and mode are equal or close to the value 4000, suggesting that the respondents are, in the case of the electronic programme guide use, mostly indifferent to the influence of others, and that they use the electronic programme guide without the feeling of pleasure or satisfaction. The variable Facilitating Conditions (FC) has the greatest arithmetic mean, median and maximum mode with the highest frequency of all variables and the highest lower quartile of all variables. It means that the
5 STATISTICAL ANALYSIS AND THE RESULTS
5 STATISTICAL ANALYSIS AND THE RESULTS
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