a Yaa This study focuses on Dhaka city, the capital of Bangladesh, as it is the primary business hub and has a high concentration of young, digitally active women entrepreneurs involved in SMEs. The rationale for selecting this area is that, in Bangladesh, there are about 8.1 million micro, small, and medium enterprises, with approximately 2.3 million operating in urban areas and nearly 5.8 million in rural areas. Among the total active enterprises, the highest 32.2% operate in Dhaka (Abedin, 2019). The map below shows the study location. NA nar AV. Otes Ales Trnnntinan
