Table 2-Use of Al and/or Automation Table 6-lmportance of the Human Component Table 7-Perspectives on Productivity Changes Table 9-Ilmpact of Al on Quality Table 10-Impact of Automation and Al on Employment Table 13-Job Opportunities Created by Al Table 15-Perspectives on Policymaking Related to Al and Employment Figure 3-Country of Residence Table 17-Industry Data “Advertising/Marketing” and “Technology/Software” stand out as the most prominent sectors, . substantial portion of respondents, comprising 44.3% of the sample, possess seven or more years How many years of experience do you currently have? Table 19-Number of Al powered Tools Used Have you had any experience with using Al in your digital marketing efforts? 61 resnonsces in their digital marketing endeavors. Conversely, a substantial 47.5% of participants acknowledged Table 20-Al powered Tools Used 2.3.3.2. AI powered tools used A notable 24 out of 61 respondents, representing approximately 39.3% of the sample, expressed A notable portion of respondents, 31.1% (19 out of 61), expressed agreement with the idea that AI Figure 12-Importance of Al on the Future of the Industry Figure 13-Importance of including Al in Digital Marketing Efforts A notable 29.5% of respondents (18 out of 61) strongly agreed with the notion that AI is an essential Figure 15-Organizations should Balance the use of Al with Human Creativity Figure 16-Organizations should Craft Rules for the Use of Al establishing guidelines. A notable 34.4% of respondents (21 out of 61) expressed agreement with Figure 17-Organizations are Responsible of Providing Upskilling Programs agreement, emphasizing the imperative nature of such programs. improved their productivity to varying degrees. Additionally, 13.1% (8 out of 61) of respondents A substantial portion of respondents, comprising 29.5% (18 out of 61), reported that AI has indicates a positive perception of AI’s contribution to cost optimization in various aspects of the Now that the variables have been explored using univariate analysis. I would like to delve deeper into the analysis of the results by conducting a bivariate analysis using a correlations table, as this Figure 22-Pearson Correlations Table clear and intuitive visualization of the relationship strengths and directions within the dataset. 2.4.2. Results Discussion
