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Figure 34 - Sample of the structure and the automated flow procedures concerning the online integrated marketplace platform

Figure 34 - Sample of the structure and the automated flow procedures concerning the online integrated marketplace platform

Related Figures (37)

Figure 1 - Historical background of modern tourism (Independent, 2019; The Traveling Public and Tourism
Figure 1 - Historical background of modern tourism (Independent, 2019; The Traveling Public and Tourism
various tourism products that are available to tourists today, whether traditional in nature of material goods, such as accommodation, vehicles, superstructures, sea, beaches as appropriately in the markets and attract as many targeted tourists as possible. There are
various tourism products that are available to tourists today, whether traditional in nature of material goods, such as accommodation, vehicles, superstructures, sea, beaches as appropriately in the markets and attract as many targeted tourists as possible. There are
Perishability is one of the most significant characteristics in the tourism industry. Every
Perishability is one of the most significant characteristics in the tourism industry. Every
Figure 5 - Network of a relationship forming a mental image of a tourism destination/product/service tourism experience with a great effect on the perception when receiving the tourisir 3.3.3. Intangible psychological factor, which is the most significant adjudicator concerning the entir
Figure 5 - Network of a relationship forming a mental image of a tourism destination/product/service tourism experience with a great effect on the perception when receiving the tourisir 3.3.3. Intangible psychological factor, which is the most significant adjudicator concerning the entir
1.1.1. Product: What the company has to offer Fa ba ba ba POPU. VV TIAL LI UUTTINATTY Piao ty VII! The product is the collection of services that have features and benefits including th planning, availability, appearance, safety, warranties as well as experiences, bein directly proportional to the quality of the service. Customary features and benefits i tourism marketing highlight the standard features and benefits such as the amenities o a hotel room, the convenient transfer of travelers, and more, aiming to the tourists’ need satisfaction. Since the tourism product is intangible, the only way the potential traveler can learn more about it is via an attractive website, where they can easily complete it purchase. The more branded a tourism product is, the more reliable the choice will be fo the potential tourist to buy.
1.1.1. Product: What the company has to offer Fa ba ba ba POPU. VV TIAL LI UUTTINATTY Piao ty VII! The product is the collection of services that have features and benefits including th planning, availability, appearance, safety, warranties as well as experiences, bein directly proportional to the quality of the service. Customary features and benefits i tourism marketing highlight the standard features and benefits such as the amenities o a hotel room, the convenient transfer of travelers, and more, aiming to the tourists’ need satisfaction. Since the tourism product is intangible, the only way the potential traveler can learn more about it is via an attractive website, where they can easily complete it purchase. The more branded a tourism product is, the more reliable the choice will be fo the potential tourist to buy.
Figure 8 - Experience development process Physical evidence refers to the way firms' tourism products as well as the brands are perceived in the market. In terms of physical evidence, price, quality and facilities combined with the destination are the most significant factors that influence anc determine tourists' perception. In terms of psychological evidence, visual merchandisinc has given great weight in emotions in order to excite tourists' senses by directly influencing the buying decision. The tourism industry invests a lot in professiona photographers in order to capture and reflect the most magical experiences via images and promote them visually to tourists, motivating them to live these experiences once ir ame lb Ama RA. and promote them visually to tourists, motivating them to live these experiences once in has given great weight in emotions in order to excite tourists' senses by directly
Figure 8 - Experience development process Physical evidence refers to the way firms' tourism products as well as the brands are perceived in the market. In terms of physical evidence, price, quality and facilities combined with the destination are the most significant factors that influence anc determine tourists' perception. In terms of psychological evidence, visual merchandisinc has given great weight in emotions in order to excite tourists' senses by directly influencing the buying decision. The tourism industry invests a lot in professiona photographers in order to capture and reflect the most magical experiences via images and promote them visually to tourists, motivating them to live these experiences once ir ame lb Ama RA. and promote them visually to tourists, motivating them to live these experiences once in has given great weight in emotions in order to excite tourists' senses by directly
Figure 9— PESTLE & Micro and Macro Environment diagram of the Greek tourism industry industry because the most cleaner the cities are, the more tourists will visit Greece. Greece, as a state member of the European Union, signed international agreements or environmental conservation, investing in sustainability and focusing on ecotourism. Following the international expectations, Greek environmental concerns apply to ait pollution, waste and ozone layer damage. Most of the accommodation businesses adopted a recycling policy and tour operators generated ecotourism travels. It is fo granted that environmental and ecological factors have a major impact on the tourisr industrv because the most cleaner the cities are. the more tourists will visit Greece.
Figure 9— PESTLE & Micro and Macro Environment diagram of the Greek tourism industry industry because the most cleaner the cities are, the more tourists will visit Greece. Greece, as a state member of the European Union, signed international agreements or environmental conservation, investing in sustainability and focusing on ecotourism. Following the international expectations, Greek environmental concerns apply to ait pollution, waste and ozone layer damage. Most of the accommodation businesses adopted a recycling policy and tour operators generated ecotourism travels. It is fo granted that environmental and ecological factors have a major impact on the tourisr industrv because the most cleaner the cities are. the more tourists will visit Greece.
Figure 12 - Involved parties in tourism stakeholders are classified into 8 groups, as shown in the diagram below.
Figure 12 - Involved parties in tourism stakeholders are classified into 8 groups, as shown in the diagram below.
(bureaucratic), the entrepreneurial (personal), the ideological, the umbrella, the process,
(bureaucratic), the entrepreneurial (personal), the ideological, the umbrella, the process,
control. Based on Mintzberg and Waters (1990) there are six fundamental structures in
control. Based on Mintzberg and Waters (1990) there are six fundamental structures in
Obviously, internal standardization plays a crucial role in all the companies that compose the tourism industry, where the total quality service is about the internal performance that begins from the management decisions (management approach) and ends with the proper duty distribution in the workforce (service quality). In the tourism industry, absolute standardization is almost unachievable due to human involvement in the production and the delivery process of the tourism product. Nevertheless, components of the tourism service especially some physical evidence such as uniforms, vouchers, etc., could be easily standardized to position the service on tourists' minds and influence consumers' standardization is almost unachievable due to human involvement in the production and
Obviously, internal standardization plays a crucial role in all the companies that compose the tourism industry, where the total quality service is about the internal performance that begins from the management decisions (management approach) and ends with the proper duty distribution in the workforce (service quality). In the tourism industry, absolute standardization is almost unachievable due to human involvement in the production and the delivery process of the tourism product. Nevertheless, components of the tourism service especially some physical evidence such as uniforms, vouchers, etc., could be easily standardized to position the service on tourists' minds and influence consumers' standardization is almost unachievable due to human involvement in the production and
This new business method is called e-tourism and constitutes the connection o information and communication technologies to the tourism industry. Specifically, information and communication technologies are the set of professional areas related tc the study, design, development, implementation, maintenance, and management ot computer information systems, particularly, with regard to computer software anc hardware applications, with the aim of production, storage, management anc transmission of information of any type.
This new business method is called e-tourism and constitutes the connection o information and communication technologies to the tourism industry. Specifically, information and communication technologies are the set of professional areas related tc the study, design, development, implementation, maintenance, and management ot computer information systems, particularly, with regard to computer software anc hardware applications, with the aim of production, storage, management anc transmission of information of any type.
Figure 17 - Data from The future of travel - New consumer behavior and the technology giving it flight. (Think with Google, 2019)
Figure 17 - Data from The future of travel - New consumer behavior and the technology giving it flight. (Think with Google, 2019)
According to Statista's (2019) research in the marketing & social media sector, word-of- mouth accounts for 19% of purchases and affects 90% of consumers worldwide. It must be stressed out that social media, forums and websites with reports & comments constitute online mouth-to-mouth advertising. In addition, Statista's reports imprint that 58% of online tourists show more confidence in advertising messages on corporate websites, while 50% find emails with advertising content credible. Advertisement for businesses in tourism
According to Statista's (2019) research in the marketing & social media sector, word-of- mouth accounts for 19% of purchases and affects 90% of consumers worldwide. It must be stressed out that social media, forums and websites with reports & comments constitute online mouth-to-mouth advertising. In addition, Statista's reports imprint that 58% of online tourists show more confidence in advertising messages on corporate websites, while 50% find emails with advertising content credible. Advertisement for businesses in tourism
Figure 20 - Internet Users Distribution in the World (Mid Year) (Internet World Stats, 2019) results of June 2019, which corresponds to 57,3% of the world’s population.
Figure 20 - Internet Users Distribution in the World (Mid Year) (Internet World Stats, 2019) results of June 2019, which corresponds to 57,3% of the world’s population.
Figure 23 - Google Analytics of mythicalgreece.gr (August, 2019)
Figure 23 - Google Analytics of mythicalgreece.gr (August, 2019)
Figure 24 - Statistics of mythicalgreece.gr based on the heat (August, 2019)
Figure 24 - Statistics of mythicalgreece.gr based on the heat (August, 2019)
from the list, etc 7.3.2.4. Global trends analytics in order to identify and measure receivers’ actions such as the quantity of the opened
from the list, etc 7.3.2.4. Global trends analytics in order to identify and measure receivers’ actions such as the quantity of the opened
investments with the main goal to convert the potential travelers to actually loyal ones.
investments with the main goal to convert the potential travelers to actually loyal ones.
-or the tourism industry, the International Organization for Standardization (ISO) yenerated the ISO/TC 228 technical committee which is responsible for developing nternationally accepted standards for terminology not to mention standards of tourism services. Moreover, the European Committee for Standardisation (CEN), the European committee for Electrotechnical Standardisation (CENELEC), and the European [elecommunications Standards Institute (ETSI) cooperate to develop the European standards that protect the health and safety of employees as well as of tourists, providing riteria for making informed decisions. In addition, these standards facilitate all tourism roviders to promote accurate and certified tourism products and services (ISO Focus, INAQ\
-or the tourism industry, the International Organization for Standardization (ISO) yenerated the ISO/TC 228 technical committee which is responsible for developing nternationally accepted standards for terminology not to mention standards of tourism services. Moreover, the European Committee for Standardisation (CEN), the European committee for Electrotechnical Standardisation (CENELEC), and the European [elecommunications Standards Institute (ETSI) cooperate to develop the European standards that protect the health and safety of employees as well as of tourists, providing riteria for making informed decisions. In addition, these standards facilitate all tourism roviders to promote accurate and certified tourism products and services (ISO Focus, INAQ\
Figure 32 - Sample of the National Administrator of Tourism and it's standardized online integrated marketplace
Figure 32 - Sample of the National Administrator of Tourism and it's standardized online integrated marketplace
Figure 33 - Online e-commerce platform presence movements in real-time, by knowing what tourists are watching and what they mostly pa\
Figure 33 - Online e-commerce platform presence movements in real-time, by knowing what tourists are watching and what they mostly pa\
Figure 35— Sample of the AR app (beta version)
Figure 35— Sample of the AR app (beta version)
Figure 36 - Sample of the app offline information (beta version)
Figure 36 - Sample of the app offline information (beta version)
Related topics:
ManagementMarketingTourism MarketingRegulation And GovernanceOrganizational DevelopmentWeb Management
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