Nonresponse in web surveys

Retrieved March, 2001

Marketing research, 2003

2000

The research participation in Web survey design of students at Assumption University of Thailand is much more complex than other modes of information collection. The important findings in this research release were that Web survey produced high non-response rates because most of the students were not well informed about the Web survey project due to their invalid email addresses and

Marketing Letters, 2004

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2007

This paper presents a guideline for web survey design and implementation. The main objective is to suggest a group of recommendations which may guide a researcher through the process of planning, designing, implementing and conducting a web survey for empirical research purposes. The standards for web surveys are still developing the various implementation possibilities making hard to compare and evaluate their effects on participation in issues as behaviour, data quality and all sorts of survey errors, that is why this brief guide does not claim to be an exhaustive compilation of all noteworthy guidelines; it is just a guide of practical recommendations for empirical research.

2004

Sample surveys are a valuable source of information about populations. The choice of data collection method depends upon the topic covered and the population observed, and the quality of data yielded may be affected by wide-ranging criteria, including sample representativeness, response rate, question comprehension and sincerity of responses. Survey methodology must therefore integrate constraints -which vary according to the data collection mode -while adapting constantly to make the most of available technology. Thirty years ago, postal surveys and face-to-face surveys conducted by an interviewer were joined by telephone surveys, whose advantages and disadvantages have been described in detail by Benoît Riandey and Jean-Marie Firdion in Population (1993, vol. 5). Since then, the growing problem of ex-directory numbers and the popularity of mobile phones have prompted the need for further adaptations. The increase in Internet access has led to the recent emergence of new survey methods, bringing in their wake new opportunities but also new dangers. Based on a review of the literature, Didier FRIPPIAT and Nicolas MARQUIS assess the strengths and weaknesses of this latest data collection mode.

2002

In this paper we present an overview of several Web surveys. The aim of this research is to study Web survey design characteristics that may influence participation in Web surveys (Lozar Manfreda, 2001; Vehovar et al., 2002). Except for a few studies (whose results we present below), the previous research has mainly studied the effect of a single factor, or a group of related factors on the response rate, while attempting to hold all other potential factors constant. However, there may be interaction among the factors. In addition, authors rarely define which stage of the Web survey process (Lozar Manfreda, 2001; Vehovar et al., 2002) they refer to. However, different factors may have an impact at different stages.

1999

This paper compares two survey methodologies. The mechanics of running a World Wide Web survey are described and the advantages and disadvantages of this technique are compared with a mail survey. In addition, an experiment comparing a World Wide Web and a mail survey of firms working internationally in the computer software industry is reported. Implications for future survey research using the World Wide Web are elaborated.

With the number of Internet users having increased very rapidly since its introduction, the applicability and signi®cance of this new technology has become of great importance to many public opinion researchers (Couper 2000). Internet-based surveys via email or the web have brought many important advantages, including reduction in research costs and ef®cient survey administration in terms of time and resource management (Kiesler