Management of Electronic and Digital Media

2010

Economia. Seria Management, 2011

Managing an organisation from the media industry has a series of particularities that are the object of this analysis. The main functions of management are studied with the help of relevant examples and case studies taken from the specialized literature. For such a complex, dynamic and versatile industry such as media, with the electronic sector evolving perhaps more rapidly than in any other industry, the challenges facing managers are multiple.

Media plays a very important role in shaping the personality of people. It has been observed that citizens become more sensible and capable to shoulder their responsibility towards the nation and the society because of the media. We get our role models by hearing about the appreciation of their great deeds from the media itself. Over the years, mass media has played an important role in making people understand the meaning of democracy. We also come to know about the strengths and weaknesses of the economy of our country, the population figures, the various problems faced by the nation, achievements of the nation in different sectors, through the prompt and precise reporting of different forms of media. Media plays an important role in building the sense of unity and pride among the people of the nation. In those countries where there are many castes, religions and languages spoken, media has even more tough responsibility of conveying the true news to the citizens. Media makes the citizens aware of their fundamental rights and their duties towards their families, state and the nation. Utility of the mass media in the areas of advertising and marketing is simply great. The effects of mass media are truly everlasting. Media and their wide-ranging effects have been around ever since humanity has been conglomerating into tribes and nations and developing methods of communication --- ways of extending the scope of one's naked voice beyond hearing range, and giving form and substance to one's thoughts. The Paleolithic cave paintings at Lascaux, in other words, are no less viable (although less ubiquitous) expressions of media than TV shows and magazines of today. But the schematic analysis of media --- the recognition and study of its impact on every aspect of social living, is only a few decades old. Carlyle may have claimed in the 1830s that the printing press destroyed feudalism and created the modern world; Plato, as Derrida emphasizes, may have pointed to the effects of writing 2,500 years ago, but the wideranging attention today given to media and their effects is, on the whole, unprecedented. Even more fundamental, the concept of the malleable individual constructed by his "field of cultural production," as Pierre Bordieu called it, has been tossed around for centuries. Back to the days when the actors of the ancient Greek and Roman stage jumped in an out of personalities as quickly as they affixed their various masks, notions of the inconstancy of the human condition have been entertained. In recent years, the explosion of new media --- particularly the Internet --- has caused new anxieties. Or to put a more McLuhanesque spin on it, the advent of the new digital media has brought the conditions of the old technologies into sharper relief, and made us suddenly conscious of our media environment. In the confusion of the digital revolution, McLuhan is relevant again. Media management is a term used for several related tasks throughout post-production. In general, any task that relates to processing media is considered to be media management, such as capturing, compressing, copying, moving, or deleting media files. However, media management also refers to keeping track of media files via clip properties such as log notes, comments, scene number, shot/take number, and so on. Media management is a general job title that describes people who manage talent for media professionals like those who work in photo, sound, and video. It is a form of entertainment management, a field that manages talent in show business. Professionals in the media management field work with many types of media-related talent, including actors, artists, writers, and musicians. Media management in business differs from media management in computers because the computer term refers to activities that involve processing computer media files like music, video, and picture files. Managers of this type are common in entertainment and print media because they facilitate contact between those seeking talent and those providing media talent. The media management field can include many types of management, including managing the finances of a popular band or controlling the royalties in the estate of a deceased movie star. A media manager might also work as an agent for a writer of books or magazines, contacting publishers who might want to buy clients' writing work. Media managers usually have a number of copyright and trademark laws that guide and restrict the way they conduct business within their media field. In most places, the laws that govern music copyrights differ from laws that control copyrights of motion pictures and photographs, so some media managers specialize in only one type of media. A media professional can benefit from the use of a manager because it allows the talent to focus on media work instead of promoting the work. Because managers specialize in promoting talent to industry professionals, they often have better and more reliable industry contacts that facilitate promotion and management of the media professional's work. A large part of the job of a media management professional is to promote and control the media image of managed talent. Job titles for media managers include broadcast media managers, Internet media managers and public relations managers. Professionals in this field may also handle negotiating contracts and collecting payments, including royalties. In many regions, governments require a talent management professional to have a license in order to negotiate or sign contracts on behalf of a media professional. Management professionals can suffer invalid or negated contracts or prosecution if they do not operate within local laws. In this context this new book is in your hand to know, judge and evaluate the media management history, approaches, areas, scope, theory, concept and practices around the world. Enjoy. Moksha (Dr. Achyut Aryal) Mokshakuti August 2011 E-mail- aryala4dk@yahoo.com Blog- www.bmokshya.blogspot.com

The primary approach in organizational studies to the study of issues of organizational structure has been the structural contingency theory.

To the delight of the renewed editorial team, the Journal of Media Business Studies (JOMBS) receives an increasing number of submissions every week. Given the growing interest in the study of media business, whether from the angle of economics, management, strategy, organisation studies, marketing, consumer behaviour, innovation and entrepreneurship or other contributing disciplines, this editorial aims to clarify how we look at the field and wish to move the journal forward. In particular, we want to address a few questions that we believe are central for those who wish to publish their research with us and thereby contribute to the academic discussion. This article gives a more elaborate explanation to the aims and scope of JOMBS.

During the last 20 years, digitization and internet has changed the fundamentals of the media industry. What are the challenges facing and competencies needed by media workers, managers and entrepreneurs in this new world? This paper will outline a conceptual framework for the research, including an outlook of recent changes in the media and a comparison between general management and media management. It will also introduce two key strategic areas in media management, creativity and technological change. Pages 45-48 in document.

Academy of Accounting and Financial Studies Journal, 2021

The digital age has given rise to many disruptive innovations. To survive the media has to develop amid such crises. This Research is conducted via stratified sampling from multiple districts across Bangkok. The statistical model used are comparative mean, basic descriptive statistics, and multiple linear regression with the stepwise method. The findings found that each module, from a total of 4, is fully feature-based only if the audience is in specific independent variables. It also represents a transcendence of media with ever-increasing index values of individual modules to enter the third wave of the new/online media era. This was done by constructing a multiple linear regression with dependent variables, the Media Management Module. There are only 5 primary variables left, namely: age, exposure to newspapers, traditional media exposure frequency, hours per day of exposure to traditional media, and frequency of viewing news/programs on new media.

2008

Nos últimos anos, a indústria europeia dos media tem desenvolvido alguns dos mais bem sucedidos casos de adaptação empresarial aos novos desafios regulatórios, tecnológicos e de mercado. Após a emergência das dificuldades sentidas nos sectores tradicionais, as empresas começam hoje a encontrar respostas, ancoradas em novas práticas de gestão. Os 14 capítulos exploram uma temática inédita no mercado editorial português no âmbito dos media, assumindo-se como ferramenta útil para que os meios profissional e académico melhor compreendam algumas dinâmicas da indústria europeia da comunicação. The Changing Business Media Environment constitui leitura obrigatória para todos: gestores, profissionais e académicos do sector dos media ou, simplesmente, para qualquer pessoa interessada na economia e futuro do mercado da comunicação.

With the exponential growth of media products and their ever-increasing impact on our life and cultural practices, media employees operate in new conditions (Deuze, 2007). Getting noticed by an audience bombarded with an abundance of choice and getting paid for the content the company is producing are the two main challenges that media companies are facing. The general business model of traditional media businesses is to generate revenue from advertisers by “selling” audiences and at the same time sell their products to those audiences. This so-called dual-product marketplace influences the content strategy, for example by providing products appealing to the largest number of customers and giving a disproportionate amount of attention to groups that are most attractive to advertisers (Picard, 2002).